• Home
  • Domains
  • Internet & Tech
  • Security & Privacy
  • Google & Search
  • Editorial Praise
  • Contact

Strategic Revenue - Domain and Internet News

Internet news authored by John Colascione

Register Domain Names

  • Isn’t Print Dead?
  • Killer Acquisition
  • New gTLD Death
  • Online Censorship
  • Semantic Indexing
  • You’re A Loser
You are here: Home / Domain Names / Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching profiles linked to a site.

The SEO processes behind Google’s search engine results are an entirely different topic, but in the simplest of terms, rankings on Bing.com and Yahoo.com are a completely different story than on Google.

To rank well on Bing.com and Yahoo.com, you really don’t have to do much at all outside of just having an exact matching domain name and a couple of links. And Yahoo seems like a real mess lately, it’s much worse than Bing.com and seems almost like Yahoo is some sort of weird algorithmic testing ground where poor results just don’t matter anymore; they just litter the results page with ads; it’s a good and useful as using Dogpile.com, which should probably just change its name to DogCrap.com.

Who the heck uses it anyway? At least I see traffic referrals from ridiculously named DuckDuckGo.com.

This is what has critically injured the value of domain names when it comes to domination of search engines, because Google is the search engine that everyone cares about, and exact match domain names don’t help nearly as much as they used to. I often have clients tell me they don’t care about rankings on Bing or Yahoo at all, especially those who are doing sponsored advertising, yet I do still stress that at such a reduced cost, it sill pays to be there.

The dampening effect that has been placed on exact match domains from Google’s EMD update (2012) has created a situation where a domain name is no longer a “free ticket to ride” and has become more of a “brand value” and “marketing asset” in terms of “type in traffic”, a solid piece of real estate and cheaper costs per-click on AdWords. Spending a large amount of money on a three or four-word domain name must be looked at and evaluated much more closely now as to what its actual return will yield.

In the past, having an exact match domain name, on top of all those great benefits of value, was also a near guarantee of securing first page rankings on Google, often providing “number one” rankings, however, these days exact match domains guarantee nothing but added leverage and an easier marketing process, but not necessarily rankings.

Remember when domain names were valued based on search frequency and average cost per click multiplied by a reasonable increase for the value of the asset itself? Remember the overture keyword tool?

Those were the good ole days.

Ranking number one or even on the first page of Bing and Yahoo is still sort of nice, but there is very little traffic to be acquired there, and first page rankings, unless on monumental terms, doesn’t really amount to much. Don’t get me wrong, there is indeed traffic on Bing and Yahoo and there are in-fact decent leads to be gone after there, so it is still worth while being there, but overall the process is dramatically less productive than even mediocre rankings on Google and even this is in sharp decline from Google’s own maps, sponsored search, knowledge graph and rich snippets.

The treatment and desire of owning and using new gTLDs where the keywords match popular phrases on the left and the ‘right of the dot‘ are also highly dependent on search placement and give you a shorter domain name and a likelihood to rank better with search engines ‘bolding‘ the words on both sides. Many new gTLD purchases are based on both ends of the URL being an exact match term and able to help a site rank better.

Imagine what gTLD sales would look like if that were removed from the equation?

To make matters worse, Google has been playing with URLs in the browser and seems determined to get rid of URLs entirely from search results anyway. This is the second time they are seen to be testing the removal of URLs in some way. It’s unfortunate that Google gets to determine, so heavily, on what happens in the naming space, but I guess you could say that for just about everything their dominance influences.

“The free listings lunch is surely long over.”

paper800
Flashback: Early Talks of Google Dominance Reflected in Malaysian Newspaper – 2002
John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Domain Names, Google Search Tagged With: .google, Adwords, Alternative URLs, Backlinks, Bing, BING Rankings, BING.com, Brand, Branded, Brands, Decrease Rankings, Dogpile.com, Domain, Domain Extensions, Domain Name, Domain Names, Domain Sales, Domains, EMD, EMD Penalty, EMDs, Exact Match, Exact Match Domains, Google AdWords, Google Maps, Google Rankings, Google.com, gTLDs, Inbound Links, Increase Rankings, Keyword Rich, Knowledge Graph, Links, Maps, Natural Rankings, New gTLDs, nGTLDs, Overture, Rankings, Rich Snippet Tags, Rich Snippets, Rich-snippet, Search Rankings, SEO, SEO Value, Signals, Social Signals, Sponsored, Sponsored Ads, Sponsored Search, URL, URLs, Web Links, Yahoo, Yahoo Rankings, Yahoo.com

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Comments

  1. Mark Thorpe says

    October 18, 2019 at 2:55 pm

    Exact match domains will always be the best domains to own and use. They are your best defense against Search Engine and Social Media companies.

    Reply
    • NearMe says

      October 18, 2019 at 4:31 pm

      Feel bad foe the purchasers of usedcarsforsale in .com (6 figure sale) . their business model relies on search engines. EMD is good if its short and easy to remember. Not the loooong emds. imo

      Reply
      • John Colascione says

        October 18, 2019 at 5:05 pm

        Yep, those are the exact types of 3-4 words strings I am talk about. That is a dynamite name; I believe it sold for $100k last year. But this is a very good example. It’s not going to immediately rank like it would have years ago, but if they put a real business behind it, and build it as a brand, it could dominate, but its going to take a whole lot more work and real effort to make it so, much more than just ownership of the name. They will need to do real link building and real brand building to make that name pay itself off. That name in particular can do really well if they do it right.

        Reply
  2. Ethan says

    October 18, 2019 at 9:58 pm

    Five banners mixed with two images in the article is a bit disturbing to reading, in my humble opinion.

    Reply
    • John Colascione says

      October 19, 2019 at 9:26 am

      @Ethan – I went ahead and shut off Google’s new Auto Ads’, which places ads within the body of the content based on your feedback. Thank you.

      Reply
  3. Jay says

    October 19, 2019 at 11:49 am

    I sense EMD will/does rank better since recent updates. Google wants to hide that fact while they own premium domains like autonomous.cars.

    Reply
  4. Patricia Kaehler says

    October 22, 2019 at 6:06 am

    it was just a matter of time…

    What are the TOP 10 Search Engines ??

    Reply
    • John Colascione says

      October 22, 2019 at 6:12 am

      List of Top 10 Most Popular Search Engines In the World (Updated 2019)
      Google
      Bing
      Yahoo
      Ask.com
      AOL.com
      Baidu
      Wolframalpha
      DuckDuckGo
      Internet Archive
      Yandex.ru

      Reply
  5. Robert McLean says

    December 27, 2019 at 10:15 pm

    Matt Cutts is a vandal and systematically, is attacking domaining and domainers, in the interests of supporting those that cannot or will not pay the price for exact match domain names.

    VANDAL

    What is being done by Mr. Cutts on behalf of Google is of criminal proportions and should be prosecuted as such.

    Robert McLean

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search This Site

by: John Colascione

John Colascione

Logo
John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

The Published Reporter

The Published Reporter

Fellow Me

Twitter

In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Websites and Domain Names to Become Insignificant within 20 Years or Less

List of 300+ Cryptocurrency Domain Name Sales and Sale Prices [All Time] (NameBio)

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

Like These Headlines?

Enter your email address:

Delivered by FeedBurner

T.L.D. Brokerage

Domain Brokers

Domain Reseller

Leaving Cash On The Table? Join The Best Domain Reseller Program (discounts + revenue)

Recent SEDO Weekly Sales List Includes “LLL.org” Domain Name Sale for $35,000

PALM BEACH, FL – According to the latest SEDO.com weekly domain sales report, the three letter “LLL” web address "FTP.org" just sold for $35,000.00. Other recent sales of “LLL.org” … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Data Breach: Unauthorized Party Accessed DoorDash Customer Information

SAN FRANCISCO, CA - According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a … [Read More...]

Domaining blog recommended by Domaining.com
Copyright © 2010-2021 StrategicRevenue.com - Property of Internet Marketing Services Inc.   FeedBurner: RSS   RSS
By using this site you agree to our Terms of Service and Privacy Policy. If you do not agree, please exit the service.