WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]
Growth Of New Generic Top-Level Domains Impacting Traditional .COM and .NET
PALM BEACH, FL - The growth of new generic top-level domains (gTLDs) is reshaping the domain name industry, introducing a wave of innovation and diversification that challenges the long-standing dominance of traditional gTLDs like .COM and .NET. This transformation is not just technical but represents a fundamental shift in how businesses and individuals approach their digital identities. Expansion of the Domain Name System The introduction of new gTLDs stems from … [Read more...]
Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains
PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]
Google’s John Mueller on Why Hyphens Aren’t Used in Domain Names Anymore
MOUNTAIN VIEW, CA - In a recent Reddit Q&A, John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, fielded a query on why hyphens are no typically longer utilized in domain names, and if their fall from grace was something to be concerned about. Mueller noted that hyphens in domain names were a trend from a bygone era of the internet, and their curtailed use in modern times has occurred for a number of reasons, ranging from the way … [Read more...]
How Google’s Artificial Intelligence (AI) Sees Keywords In Your Photos and Videos
PALM BEACH, FL - Imagine if your images could speak to Google, revealing their hidden keywords and boosting your search engine rankings. Well, it's not just a fantasy anymore. Google's advanced artificial intelligence (AI) has the ability to see and interpret the content of your images, opening up new SEO opportunities. While it's common knowledge that having keywords in the text sections of your website is important, many overlook the power of incorporating relevant … [Read more...]
Mastering Search Engine Marketing: Expert Insights for Small Business Owners
This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.1 MIAMI, FL - In today's fast-paced digital world, standing out and gaining visibility online can be a daunting task for small businesses. Thankfully, search engine marketing (SEM) offers a powerful solution to enhance online presence and drive targeted traffic to your website. Join us as we delve into the world of SEM with … [Read more...]
Using The Power of Content Writing to Elevate Your Voice, Shape Perceptions
At the heart of effective storytelling lies content writing—a craft that transcends mere words to forge meaningful connections, shape perceptions, and drive action. In this article, we delve into the transformative potential of content writing services and why entrusting your company's narrative to skilled professionals can be a game-changer in the realm of digital marketing. 1. Captivating Your Audience: The Essence of Content In a crowded digital landscape, capturing … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Domain History As Google Ranking Factor Highlighted Again in Search Engine Journal
BOCA RATON, FL - The history of domain name can have a decisively significant factor in terms of its Google ranking. If a user owns a domain that is new and has never been used before then they essentially have a clean slate, but if the domain name was previously owned and has changed hands – perhaps even more than once – how it was utilized by its previous owner and/or owners could absolutely have an impact on your ranking going forward. Most people don't pay much … [Read more...]
Google’s Senior Search Analyst: Domain Names Won’t “Make or Break Your SEO”
MOUNTAIN VIEW, CA - In a recent discussion on Mastodon, Google’s John Mueller – the company’s Senior Search Analyst and Search Relations team lead – was discussing the topic of domain names, and while offering tips on search engine optimization (SEO), he relayed his opinion that whatever an individual or company’s domain name is - “it's never going to make or break your SEO.” This factoid came out after Mueller was questioned about the utilization of dashes in domain … [Read more...]
Miami Herald To Cease Printing on Saturday, Says More Customers Reading Online
PALM BEACH, FL – The Miami Herald, one of the largest newspaper media companies in the State of Florida, has announced it will cease printing its Saturday edition newspaper and instead, bulk-up its Friday and Sunday editions. Aminda Marqués González, President, Publisher and Executive Editor of the paper, announced the news via a letter to readers published December 17, 2019. The Miami Herald is changing to meet the needs of our readers and the communities we serve long … [Read more...]
How Google Grows Advertising Rev 20% a Year, While Global Economy Grows at 4%
PALM BEACH, FL - If you are in the Internet business, you're going to want to stop and read this one. It will educate you. It might explain a couple of things you have thought about when it comes to Google. It might even make you a little mad. But it is always best to know what is happening in your industry. Or you could stay in your little bubble where they say, ignorance is bliss. Google has the ability to provide the illusion of diversity while using sort of eye candy … [Read more...]
Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant
PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Debunked: Why Do People Still Believe “Domain Name Age” Matters for SEO?
PALM BEACH – I stumbled on a post today about “domain age” and SEO and how it is a long debunked "myth" that domain name age matters when it comes to SEO, and that of course, it does not. But where did this (if even) false believe originate from to begin with?? Why do webmasters and domainers believe that domain age plays a role at all? Where did this myth come from? And was its source even reliable? It came from the horse’s mouth when Google filed its patent for “DOCUMENT … [Read more...]