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You are here: Home / Archives for Exact Match Domains

Forbes Details How Mission Critical “.com” Domains Remain; Naysayers Delusional

September 12, 2022 By John Colascione 1 Comment

Naysayers Delusional

PALM BEACH, FL – While I periodically entertain alternatives and still hold and use a few, I remain a big believer in the “.com” domain name extension over any other available alternative in nearly any scenario. There are only a few cases where an alternative makes sense and looks good, but remains vulnerable. I have always based this very simple and what should be obvious logic to what has taken place for general marketing in the past with the “1-800” business which … [Read more...]

Why You Should Get Your Desired Domain Name Now, and Not Procrastinate

September 12, 2021 By John Colascione 2 Comments

Procrastinate

PALM BEACH, FL – This is one of those things that might seem sort of rudimentary, or going without needing to be said, but sometimes, I’m reminded, that things aren't always as obvious as they seem. Recently, I was speaking with a business owner that was about to make what I believe would be a mistake and they hadn’t thought of it. Hard to believe for people in the business, but for people who are not familiar with domain names or the domain market, it's just not so obvious … [Read more...]

Kentucky Man Who Sold City Site Network for $2.3M In 2014 Selling for Second Time

July 20, 2020 By John Colascione 6 Comments

Scott Metro

PROSPECT, KY – It’s not often that a seller gets the opportunity to off-load the same portfolio twice, especially when the sales price is north of $2M, but that’s exactly what is happening with Clark Scott’s “Hello Earth” city site network and its computer software system as well as a U.S. federal trademark for “HELLO EARTH” – all assets of “Hello Earth LLC.” I recently connected with Clark where we discussed the long and interesting history of his unique network of city … [Read more...]

How Am I Supposed to Find A Good Domain Name When They Are Already All Gone?

April 8, 2020 By John Colascione 1 Comment

PALM BEACH, FL – Finding a good, short, “.com” domain name nowadays is much harder than it was in the past, but it certainly isn’t impossible. What you don’t want to do, is listen to bad advice from someone who tells you to go ahead and register an alternative, such as “.net”, “.biz”, or “.info”. Whatever you do, don’t make that mistake, because you will very likely regret it at some point in the future. Unless your business is an ‘organization” you could get a “.org” … [Read more...]

Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]

Investor Land Grab Opportunity Arises from Donuts Registry with Reduced Price gTLDs

October 8, 2019 By John Colascione 1 Comment

PALM BEACH, FL –An interesting opportunity has arisen from new domain name registry company Donuts Inc., which operates roughly 240 new generic top-level domains (gTLDs). Although I am less than a huge fan of new gTLDs, there are industry veterans who do in fact use them in certain scenarios of ‘super premiums’, and you’ll have an opportunity to filter through a list of over 1.1 million names (previously on hold) now being released in a price-drop by the … [Read more...]

Holiday Sites Start to Climb In Traffic As Shoppers Get Set for End of Year Spending

October 7, 2019 By John Colascione Leave a Comment

PALM BEACH, NY – It’s just about that time of year and before you know it, “Halloween” will pass, and America will officially enter into its early stages of the “holiday season” when ordinary business begins to slow, and recreation, time with family and friends becomes the focal point of many. You have probably noticed that it seems the holiday decorations are being setup in stores earlier and earlier - and for good reason. Retail sales are expected to top $1.1 trillion … [Read more...]

Savvy Business Owners Know That Great Domain Names Can Grow Your Business

October 4, 2019 By John Colascione 1 Comment

PALM BEACH, FL – I enjoy seeing great use-cases for domain name acquisitions where an end user recognizes the power of a great domain name and how they can help you grow your business. There has never been as much noise and competition to break-through on the Internet than there is right now, and a great domain name can be the ‘differentiator’ in how you stand out in a sea of consumer choice. For example, in reviewing the DNJournal.com year-to-date sales list, you’ll find … [Read more...]

Biggest Threat to .COM Dominance Is Google’s Involvement in New gTLDs

March 1, 2019 By John Colascione 10 Comments

NEW YORK – According to industry news website, DomainNameWire.com, Google’s launch of “.dev” domain names is off to a prosperous start with the zone file representing over 64,000 registrations just one day after it entered general availability. That’s amazing even for a bearish believer of nGTLDs. I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd … [Read more...]

Will JP Morgan’s Launch of Cryptocurrency Further Squeeze Domain Name Sales?

February 15, 2019 By John Colascione 9 Comments

NEW YORK, NY – It’s been a very interesting few years recently hasn’t it? As if there weren’t enough reasons for your typical domain name investor to diversify his online bets, here comes another big one. Financial powerhouse JP Morgan Chase has announced it will be launching its own cryptocurrency called "JPM Coin" with a fixed rate value of $1. The move solidifies a [sort of] ‘questionable’ industry with instant validity in my opinion as JP Morgan acts as the first major … [Read more...]

Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article

October 27, 2018 By John Colascione 1 Comment

NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]

It’s a Miracle: Straight-Shooter on Forbes Gives Real Advice on Exact Match Domains

June 26, 2018 By John Colascione 3 Comments

NEW YORK, NY – Nowadays, I read some much down-right bad advice and marketing hype spun-off as news that I actually feel it necessary when someone knows what in-the-world they’re talking about and actually offers ‘real’ advice to business owners. For instance, I came across an article in Forbes by columnist Michael Gargiulo, someone who obviously knows what he is talking about and is looking to give small business owners not just real advice, but real good advice. What a … [Read more...]

Rand Fishkin: If I Could Go Back to 1991 and Get Any Name, I Would Grab Porn.com

June 10, 2018 By John Colascione 12 Comments

NEW YORK – Rand Fiskin, the original founder of Moz.com, has gone out on his own new venture called “Spark Toro”, using the domain name, SparkToro.com. Lucky him, he’s fairly accurate when he said it is a decent name you can easily remember, proven to me by the fact that I did not need to go look it up (again); I did in fact remember it a day later as I write this article, but in full disclosure, I typed it in Google’s search box yesterday while watching the video and I … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Recent SEDO Weekly Sales List Includes “LLL.org” Domain Name Sale for $35,000

PALM BEACH, FL – According to the latest SEDO.com weekly domain sales report, the three letter “LLL” web address "FTP.org" just sold for $35,000.00. Other recent sales of “LLL.org” … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Data Breach: Unauthorized Party Accessed DoorDash Customer Information

SAN FRANCISCO, CA - According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a … [Read More...]

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