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Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]

Google to Combine Paid Search Ads with Content; Who Needs Organic Anyway?

June 23, 2018 By John Colascione Leave a Comment

NEW YORK – Google loves ads, especially when ads are just as relevant and helpful as organic search results. Think about it like this; if you owned Google, imagine a day where your search engine results were just as accurate, relevant and helpful as any of the other organic search results. You could literally have an entire page of results, which were all paid for through your auction system, and users wouldn’t think anything of it. People would just continue to “Google” … [Read more...]

10 Years Later: A Look at ALL (96) Recorded .ASIA Domain Sales Over Past 5 Years

November 19, 2017 By John Colascione 1 Comment

NEW YORK, NY – According to NameBio, there were a total of 96 "reported" .ASIA domain sales over the last 5 year period. These top 96 total $148,019.00 in sales. The highest reported sales on this list were the domains “Mobile.asia” for $10,000.00 with the second as “L.asia” for $6,374.00 (Neither of which are developed). .asia is not a country code top-level domain (ccTLD). It is a (sTLD) that is 'intended' for those who have a 'connection' to the region but an actual … [Read more...]

Here Come the Feds: EBay Warns Affiliate Marketers, Bloggers of “FTC Crack-Down”

June 12, 2017 By John Colascione Leave a Comment

NEW YORK, NY - EBay sent out an email update warning members that they need to be aware of regulations regarding disclosures on products and services they market and that these disclosures must be more prominent than ever. No longer is a disclosure statement valid if it merely appears buried at the bottom of a post; they’ve got to be clear, conspicuous, and even “unavoidable” to be compliant. Here are some very interesting takeaways from what I am seeing: Disclosures … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017
  • Verisign: End of 3rd Quarter 2023 Sees Over 359 Million Total Domain Registrations Worldwide

Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Google’s New “.meme” Top-Level Domain Allows Users to “Express Themselves”

MOUNTAIN VIEW, CA -For anyone who wants to add an element of silliness to their website address, Google Registry is giving them the opportunity to do so with the release of the new top-level domain … [Read More...]

Google Launces New System for Creating Web Page Titles In Search Results

WEST PALM BEACH, FL - Web page titles may begin to appear differently in search results on Google as they have altered its system for generating titles for search listings. On Tuesday, August 24, … [Read More...]

Report: Domain Squatting, Brand Hijacking Presenting Increased Threat Across Internet

PALM BEACH, FL - “Domain squatting” – AKA cybersquatting – and “brand hijacking” are two internet-based threats that present unique dangers to both businesses and end users, opening up some to … [Read More...]

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