MOUNTAIN VIEW, CA - In a recent Reddit Q&A, John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, fielded a query on why hyphens are no typically longer utilized in domain names, and if their fall from grace was something to be concerned about. Mueller noted that hyphens in domain names were a trend from a bygone era of the internet, and their curtailed use in modern times has occurred for a number of reasons, ranging from the way … [Read more...]
Creative Use of Domain Name In Action; Not So Great Google Reviews
PALM BEACH, FL - Being that I'm involved in both the marketing and domain industries, I enjoy seeing creative uses of domain names. The other day I snapped this shot from the car when I noticed a company called “Simply Health Care” using a creative domain name “Simply Enroll Now” (SimplyEnrollNow.com) as a landing page. The company, which appears to be called “Simply Healthcare Plans” at (SimplyHealthcarePlans.com) provides consulting services for Medicaid qualified … [Read more...]
Google’s Senior Search Analyst: Domain Names Won’t “Make or Break Your SEO”
MOUNTAIN VIEW, CA - In a recent discussion on Mastodon, Google’s John Mueller – the company’s Senior Search Analyst and Search Relations team lead – was discussing the topic of domain names, and while offering tips on search engine optimization (SEO), he relayed his opinion that whatever an individual or company’s domain name is - “it's never going to make or break your SEO.” This factoid came out after Mueller was questioned about the utilization of dashes in domain … [Read more...]
Amazingly Convincing Facebook Phishing Scam Takes Place on Facebook.com Itself
PALM BEACH, FL – I have been reviewing and writing about email phishing scams for years and I have seen a ton of them, from outright laughable in their easy discoverability to incredibly convincing, but this latest one I must write about because its one of the most convincing I have ever seen, and it has been happening for over a year now. I know it well as I once fell for it. The reason this is one of the most convincing I’ve ever seen is because unlike most phishing … [Read more...]
Great Search Engine, Strange Web URL; Two Years Later, “Duck.com” Still Just Redirects
PALM BEACH, FL – A couple of days ago I looked up and saw a highway sign and thought to myself, 'great search engine, horrible name.' That was after seeing a sign off I-95, in West Palm Beach, Florida advertising what is a better search engine then Bing and Yahoo, but still far less use. Also sort of odd, there was no web URL on the sign. Back in 2018, the domain name “Duck.com” was seen to have changed hands according to domain registrar details pointed out by domain … [Read more...]
Are You Losing Backlink Credit or Traffic from Your Forwarded Domain Names?
WEST PALM BEACH, FL – There are many reasons why you might want to forward a domain name; you might have moved your website, you own multiple domain names, or you purchase domain names which have existing traffic or backlinks. If you do not forward your domain name correctly, you could be losing backlink credit and/or traffic. Here are some scenarios to forward your domain name properly. The Simple Easy Way (Free and Doesn't Require Hosting) If you have your domains … [Read more...]
How Am I Supposed to Find A Good Domain Name When They Are Already All Gone?
PALM BEACH, FL – Finding a good, short, “.com” domain name nowadays is much harder than it was in the past, but it certainly isn’t impossible. What you don’t want to do, is listen to bad advice from someone who tells you to go ahead and register an alternative, such as “.net”, “.biz”, or “.info”. Whatever you do, don’t make that mistake, because you will very likely regret it at some point in the future. Unless your business is an ‘organization” you could get a “.org” … [Read more...]
Must Be Nice To Be “THE Sheriff” with “Sheriff.org”… URL Branded Vehicles
PALM BEACH, FL – Sometime back in 1996 someone had a pretty decent idea down in Florida; to register the Internet domain name “Sheriff.org” for the Broward County Sheriff's Office. I’m often reminded of this ‘solid decision’ as I live one county North and often see these URL branded police vehicles Wizz by me with “Sheriff.org” branded on the back bumper. I always think, there’s probably a lot of Sheriff’s offices around the entire country that wish they had that URL. … [Read more...]
Biden Staff Sends Email Blast for Feedback on Debate… [Before Debate Takes Place]
PALM BEACH, FL - Former Vice President Joe Biden and his staff are no newbies when it comes to technical blunders, mispronounced domain names, and faulty web strategies - yesterday came more of the same. According to Politico, Biden sent out a fundraising email asking for feedback on his debate performance more than six hours before the debate even began. The email blast, which went out at approximately 3:00 PM was titled: “Did I make you proud?” Unfortunately, for … [Read more...]
Generic Domain “Naturals.com” Subject of WIPO Case; Complainant Uses “Naturals.in”
PALM BEACH, FL – The generic domain name “Naturals.com” is the subject of a WIPO proceeding with the complainant showing as “Ms.Veena Kumaravel” , who is the co-founder of “Naturals”, a beauty salon chain with over 500 locations throughout India. Kumaravel started the business with a partner in 2000 and the business was said in an interview to become “profitable” (and likely at least moderately known in India) by its forth year. The company currently operates on the … [Read more...]
Just Some Fake Bids; Nothing to See Here; Move Along Now, Please Disperse…
PALM BEACH, FL – This is a pretty interesting story all though it has come and gone just like yesterday’s old news – no one cares, no one is all that surprised, figuring it was non-sense to begin with, next story please. I suggest domain market participants not let it be forgotten and swept under the rug so soon, because it isn't at all good for the domain name industry as a whole - and clearly more should be done about it. Platforms that are used for … [Read more...]
Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant
PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Google Determined to Remove URLs from Search Results; Replace with Breadcrumbs
PALM BEACH, FL – It seems that Google, the world’s most popular search engine, is determined to do away entirely with URLs in its search engine, no doubt further increasing its position in, and not to mention, the value itself of “alternative URLs” by completely removing a person’s ability to subconsciously decide whether a site is trustworthy based on the URL itself. I touched on this topic back in September 2018 when I wrote “EVIL: Will Google Do Away with Domain Name … [Read more...]
Google Chrome, Once Again, Messing with Domain Names In Browser Address Bar
PALM BEACH – Sometimes I just hate Google, and I must admit, those times come a heck of a lot more often these days than they did in the past. I personally used to consider Google an ambiguous friend; always quietly working for me in the background, creating all new interesting ways for me to beat-out the competition. Assigning me that "competitive edge" through working smart and not hard. Allowing experienced know-how to tear through competitors and level the playing field … [Read more...]
885 Million Customer Records Exposed by Country’s Largest Title Company, FAF
PALM BEACH - Earlier this week, it was reported that one of the country's largest titles companies, First American Financial Corp (NYSE: FAF), unknowingly exposed up to 885 million files related to real estate title insurance records dating from 2003 to 2019. Anyone with a URL for a valid document could view other documents by modifying a single digit in the URL. The records exposed by the website included critical financial information and documents such … [Read more...]