PALM BEACH, FL - The purchase of big city, state and/or regional domain names have always been a strategic move for media companies to control their presence and brand in a particular market. For example, The Boston Globe acquired the domain name “Boston.com” in 1995, The Philadelphia Inquirer acquired the domain name “Philly.com” in 2004, and the McClatchy newspaper chain acquired the domain name "Miami.com" in 2005. Additionally, the Tallahassee Democrat, the only … [Read more...]
Google Moves for More Control of World’s News with Major Google Play Update
WEST PALM BEACH, FL – Something remarkably interesting has been happening behind the scenes which very few have noticed, however, one firm who has not missed the quickly changing landscape, is information hoarder and narrative controller, Google. Over the last year or so, quietly brewing behind the scenes, has been Google’s loss of control of a growing percentage of the world’s news. Yes, you read that right. It's been a pretty-amazing transition. Here is how it works (or … [Read more...]
Why Do My Search Results Look Different? “Determining Relevance Based On Users”
PALM BEACH, FL - Just because you see something in ‘search’ doesn’t mean someone else will see that same result. This is because more and more of the web, as well as the experience you receive on your mobile device – be it Netflix, YouTube, Amazon, Google, etc., is being influenced by your past search and browsing habits, as well as where you go and how valuable your visit might be, and/or how many times you might return for more - all of which are being done through various … [Read more...]
How Google Grows Advertising Rev 20% a Year, While Global Economy Grows at 4%
PALM BEACH, FL - If you are in the Internet business, you're going to want to stop and read this one. It will educate you. It might explain a couple of things you have thought about when it comes to Google. It might even make you a little mad. But it is always best to know what is happening in your industry. Or you could stay in your little bubble where they say, ignorance is bliss. Google has the ability to provide the illusion of diversity while using sort of eye candy … [Read more...]
Will Sale of Dead News Site “Examiner.com” Attract Authentic Bidders at GoDaddy?
PALM BEACH, FL – A domain name, that by itself, could potentially fool even one of the most complex computer algorithms such as Google's rankings technology, into trusting that a site is a “big brand”. There is probably not a lot of them out there that could easily be scooped up, however, that’s pretty much what’s for sale at GoDaddy auctions this week, with the bidding for the domain name previously used by the defunct news site “Examiner.com” reaching $69,666.00 - so … [Read more...]
Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant
PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies
WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]
Domain Name ‘Bill of Rights’ Proposed by Global Domain Name Registrar Uniregistry
NEW YORK, NY – This past week, the man who virtually created the Internet, Tim Berners-Lee, spoke about his “Contract for the Web” initiative; something he believes is fundamental to ensure a protected, free and open Internet for all of society. Early backers of the initiative, which can be viewed at ContractForTheWeb.org, include notable support from some of the webs largest innovators such as Google.com, Facebook.com, Craig Newmark (Founder of Craigslist.org), the W3C … [Read more...]
Google Trends: Past Five Years in Review
NEW YORK, NY - Google Trends is a tool provided by Google which allows you to review what words, phrases and terms are trending and measure their popularity based on what people are searching for on Google.com. Users can sort and review search history based on region, dates and time periods as well as view top lists within certain categories of content types. Below is a list of what keyword and keyword phrases were trending for the past five years from 2017 to 2013. These … [Read more...]