NEW YORK, NY – In an article that came out in Search Engine Roundtable the other day, long-time search marketing expert Barry Schwartz points out that a Google employee named Aaseesh, tasked with monitoring Google’s Webmaster Central Help Forum, posted a comment which suggests that Google zaps a domains ranking juice, not only when the domain expires (which most have already suspected), but also when the domain merely changes hands or is sold. This adds a new layer of … [Read more...]
Human Quality Ratings and Guidelines Continue to Become Center of Debate
NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]
Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings
NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.] I wanted to see where the site was ranking today … [Read more...]
LSIGraph: A Free, Yet Limited “Latent Semantic Indexing” Word Research Tool
NEW YORK, NY – You might be familiar with my list of online tools to run, market and manage your Internet business; or you might have just seen it for the first time today. I’m adding something new to the list. It’s called the LSIGraph, and it’s free for a limited number of searches. I’ll give you an example of how it works and how it might help your web pages rank better for online searches. For a quick visual on Latent Semantic Indexing, see this very old post. Note: … [Read more...]
Google Has Begun It’s “Mobile First” Indexing Endeavours; Email Notification
NEW YORK, NY - There has been a great deal of chatter on the Internet about Google's Mobile First indexing endeavours since March 2018 when it was announced. I was just explaining this to a client yesterday who happens to not yet have a mobile friendly website. Rather than giving a long explanation of what it is and why it is important, I could probably have simply forwarded this message I received from Google this morning letting me know that one of my sites will be used in … [Read more...]
An Unbiased New gTLD Case Study is Coming; Not Sponsored, Supported or in Anyway Influenced by Any Registry
NEW YORK - I'll have an interesting new gTLD case study coming in the next few days to a week or so. It’s going to be great, because I think it’s going to work. I think the position of the website in Google is going to improve greatly by doing nothing else but changing the URL to a new keyword rich gTLD. If I'm wrong I will have wasted another $150 on gTLDs, but either way I will learn and so will you. Now if you follow my updates you will be aware that I am usually more … [Read more...]
The “Super Secret” to Appraising Your .com Domain Name for 2018 and Beyond
NEW YORK, NY - There have been many changes over the last five years when it comes to Internet domain names. I will say that this pertains to the average domain (web address), not so much a super-premium domain name, but your average .com two or three word domain name. For the most part, pricing has gone down, for whatever reason. Some changes you may have noticed such as: The EMD Penalty: Where Google will not simply rank the domain at the top of search for its exact … [Read more...]
Greatest Benefits of New gTLDs is PR, Temporary “Buzz Factor” “Link Equity”
NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]
The Disappearing Act of the Web’s Best Web Directories; Where Are They Going?
NEW YORK, NY – Last week, news began to circulate the search optimization-spear that DMOZ.org, one of the oldest and most trusted web directories ever online, was discontinued forever (as of Mar 17, 2017). DMOZ was considered such an incredible resource, that Google itself mirrored it at directory.google.com, as did thousands of other sites across the net. However, Google discontinued the mirror on July 20, 2011, less than a year prior to announcing its “Google Penguin” … [Read more...]
Verisign Still Pushing Hard on .Net Domains; Sales Remain Active; New IDN for Korea
NEW YORK, NY - While at NamesCon, I noticed a television commercial for the .net domain extension pushing it as a leading “trusted extension” and touting its long standing history in the domain space; the .net domain name was created on the same day as the .com in January 1985. (I’m pretty sure the video was part of Verisign’s “Uncommonly Timeless” collection of .net marketing pieces - it looked like one of these on YouTube [one is below].) According to Verisign, the … [Read more...]
Expense Report: Domainers to See Increase in Costs via Secure Browser Requirements
Over the last year, buzz on SSL use in general has been skyrocketing due to increased hacking and search engine requirements. Now, web browsers will instill even more urgency for webmasters and site owners to get-their-act-together and prepare to tackle the challenge of converting non-secure sites, to secure. In a business field already difficult to prosper, the last thing you need is another monkey-wrench thrown into the mix. For many domain owners, including myself, it … [Read more...]
Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!
If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]
Study: “Social Signals” Boost Organic Search Engine Rankings
Just over a year ago in February of 2011 I did a post on "social media" and "social signals" called Social Media 101 “Algorithmically Speaking”. The post detailed how social media was a necessary component of search marketing and how "social signals" likely effected search engine rankings, if not at that time, would soon thereafter. The idea, at least publicly, that social signals could or would influence rankings began a while back in 2010 but the buzz has grown … [Read more...]
Google’s +1 Feature Poised To Take Over Internet
Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the writing on the wall, and those who don't will soon follow suit. Here is a few reasons why I predict +1 will continue to grow - and grow quickly. 1 - When people click +1, their connections will find those pages easier. Not everyone realizes it yet, but once people hit the +1 button either on … [Read more...]
Simply Put: Why Google Both Makes and Breaks Online Business
This image (below post) is a visualization of how and why Google.com typically makes and breaks all online businesses. Although this does change a bit from time to time, for the most part, this is generally what you'll see accross the board when looking at web stats for various web sites. Having a great site, a good idea, or a unique service isn't enough to make it with your Internet business. You need visibility on Google to matter, period. Sites that do well on Google … [Read more...]
Social Media 101 “Algorithmically Speaking”
A BASIC UNDERSTANDING OF HOW AND WHY SOCIAL MEDIA MATTERS: - FROM A SEARCH ENGINES PERSPECTIVE Why do I need a Twitter or Facebook page? Who cares about that stuff anyway? I just want to rank higher, isn't link building enough? Well, do you want the honest answer? No it isn't - Not necessarily anymore.... If you want to be even better and rank higher than your competitors it's a good idea to make sure you're covering every base and doing what they might not know about … [Read more...]
