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How Google’s Artificial Intelligence (AI) Sees Keywords In Your Photos and Videos

April 3, 2024 By John Colascione Leave a Comment

advanced artificial intelligence (AI)

PALM BEACH, FL - Imagine if your images could speak to Google, revealing their hidden keywords and boosting your search engine rankings. Well, it's not just a fantasy anymore. Google's advanced artificial intelligence (AI) has the ability to see and interpret the content of your images, opening up new SEO opportunities. While it's common knowledge that having keywords in the text sections of your website is important, many overlook the power of incorporating relevant … [Read more...]

Mastering Search Engine Marketing: Expert Insights for Small Business Owners

March 19, 2024 By John Colascione Leave a Comment

John Colascione, CEO of Searchen Networks

This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.1 MIAMI, FL - In today's fast-paced digital world, standing out and gaining visibility online can be a daunting task for small businesses. Thankfully, search engine marketing (SEM) offers a powerful solution to enhance online presence and drive targeted traffic to your website. Join us as we delve into the world of SEM with … [Read more...]

Using The Power of Content Writing to Elevate Your Voice, Shape Perceptions

February 26, 2024 By John Colascione Leave a Comment

Content

At the heart of effective storytelling lies content writing—a craft that transcends mere words to forge meaningful connections, shape perceptions, and drive action. In this article, we delve into the transformative potential of content writing services and why entrusting your company's narrative to skilled professionals can be a game-changer in the realm of digital marketing. 1. Captivating Your Audience: The Essence of Content In a crowded digital landscape, capturing … [Read more...]

Domainer? Here’s One “Hyphenated” Domain Success Story You Will Enjoy

June 24, 2020 By John Colascione Leave a Comment

PALM BEACH, FL – Way – way back in 2008, I suggested one of my clients purchase the domain name, NNN-Properties.com. I usually steer clear of hyphenated domain names because they clearly do not pass the radio test. Who wants to tell someone to visit their website address with a dash in it? Probably no one, and especially not me. But in this circumstance, I figured the domain name would likely rank well for the term “NNN Properties” which are commercial investment … [Read more...]

Keep In Mind, New gTLD “Buzz Factor” SEO Ranking Weakens Over Time; Use Best URL

December 18, 2019 By John Colascione 8 Comments

PALM BEACH, FL – About a year and half ago in April of 2018, I wrote about an out-of-the-ordinary domain name sale when the new gTLD domain “Vacation.Rentals” changed hands for a little over ‘half a million’ in cash, supposedly.   I still sort of question the sale as either authentic and insane - or completely bogus, intentionally and strategically planned to not only create industry buzz, but boost sales for nGTLDs. Either way, and it probably doesn't really mater … [Read more...]

Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]

.COM “King” Chooses Alternative URL “.TV” for Latest Video Updates; No One Cares

September 23, 2019 By John Colascione 4 Comments

PALM BEACH, FL – Few people know the “power” of a good .COM domain name better than Rick Schwartz, widely known as the “Domain King”, a federally registered trademark which represents his insight and experience in the domain name business, and more specifically, according to USPTO (TESS), the leasing of Intellectual Property. Most people who follow Rick and his domain name advice, which as of late, includes lots of video postings where he shares everything from trade … [Read more...]

Using Expired Domains and Domain Redirects to Increase Traffic & Rankings

July 16, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – While I see domain name redirects in play - almost every day, rarely do I see them tied to an obvious tracking campaign as one I stumbled onto this morning. Most know, that it’s no secret using expired domain names as strategic acquisitions can be good for business. Just as in real estate, purchasing a good piece of commercial property will yield existing foot-traffic, likewise, purchasing an existing or expired domain name delivers its virtual equivalent … [Read more...]

Debunked: Why Do People Still Believe “Domain Name Age” Matters for SEO?

July 11, 2019 By John Colascione 5 Comments

PALM BEACH – I stumbled on a post today about “domain age” and SEO and how it is a long debunked "myth" that domain name age matters when it comes to SEO, and that of course, it does not. But where did this (if even) false believe originate from to begin with?? Why do webmasters and domainers believe that domain age plays a role at all? Where did this myth come from? And was its source even reliable? It came from the horse’s mouth when Google filed its patent for “DOCUMENT … [Read more...]

Google Say’s Don’t Buy Domains for Past Rankings; Knows When They Change Hands

February 7, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In an article that came out in Search Engine Roundtable the other day, long-time search marketing expert Barry Schwartz points out that a Google employee named Aaseesh, tasked with monitoring Google’s Webmaster Central Help Forum, posted a comment which suggests that Google zaps a domains ranking juice, not only when the domain expires (which most have already suspected), but also when the domain merely changes hands or is sold. This adds a new layer of … [Read more...]

Human Quality Ratings and Guidelines Continue to Become Center of Debate

November 3, 2018 By John Colascione Leave a Comment

NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]

Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings

July 28, 2018 By John Colascione 3 Comments

NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.]   I wanted to see where the site was ranking today … [Read more...]

LSIGraph: A Free, Yet Limited “Latent Semantic Indexing” Word Research Tool

July 28, 2018 By John Colascione Leave a Comment

NEW YORK, NY – You might be familiar with my list of online tools to run, market and manage your Internet business; or you might have just seen it for the first time today. I’m adding something new to the list. It’s called the LSIGraph, and it’s free for a limited number of searches. I’ll give you an example of how it works and how it might help your web pages rank better for online searches. For a quick visual on Latent Semantic Indexing, see this very old post. Note: … [Read more...]

Google Has Begun It’s “Mobile First” Indexing Endeavours; Email Notification

July 3, 2018 By John Colascione Leave a Comment

NEW YORK, NY - There has been a great deal of chatter on the Internet about Google's Mobile First indexing endeavours since March 2018 when it was announced. I was just explaining this to a client yesterday who happens to not yet have a mobile friendly website. Rather than giving a long explanation of what it is and why it is important, I could probably have simply forwarded this message I received from Google this morning letting me know that one of my sites will be used in  … [Read more...]

An Unbiased New gTLD Case Study is Coming; Not Sponsored, Supported or in Anyway Influenced by Any Registry

March 26, 2018 By John Colascione 8 Comments

NEW YORK - I'll have an interesting new gTLD case study coming in the next few days to a week or so. It’s going to be great, because I think it’s going to work. I think the position of the website in Google is going to improve greatly by doing nothing else but changing the URL to a new keyword rich gTLD. If I'm wrong I will have wasted another $150 on gTLDs, but either way I will learn and so will you. Now if you follow my updates you will be aware that I am usually more of … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

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Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Hidden Gems: Some Ultra-Premium Domains I Discovered at MediaOptions

WEST PALM BEACH, FL - Earlier today, I found myself browsing the MediaOptions website after being referred there by a YouTube video that mentioned the company and spotlighted one of their domain … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Record-Breaking Data Leak Exposes 16 Billion Credentials Including Session Tokens

WEST PALM BEACH, FL - A massive trove of approximately 16 billion username-password combinations—along with session tokens and cookies - has surfaced on unsecured servers, cybersecurity researchers … [Read More...]

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