Insights That
Drive Revenue News and analysis by John Colascione.

Highlighted Comments


John, I enjoy reading your blog. You provide real solid meat in your writing.

– Tom


John, Love your Strategic Revenue blog! I’ve been reading it for about a year or so.

– Jonathan


John – This is an excellent piece, extremely well researched and filled with great information. It’s the type of article that provides great value to readers.

– Gene


Thank you for the informative compilation John.

– Kevin


Great post, thanks for sharing your personal experience. Real experience matters the most and indeed a learning opportunity for those not experienced..

– Peter


Great article for the newbies to read. Hope this article stays on top sponsored forever on domaining.

– Anunt


Well thought out article John.

– Dave


Wow, a breath of fresh air. Nice work, keeping it real.

– Elton


Thanks, John, for raising awareness about this case.

– Joseph


John, great article.. keep writing more about short domain names.

– Shiva


I agree with the author… rather than the commentors I’ve read to date. Thanks for the article.

– Ryan


Great overview of a difficult and controversial subject John.

– Dave


Very kind for you to share your insights, evolution, and experience with others. Hope that we may be able to one day work on a collaborative project together. In the meantime, thank you for your great writing style and commitment to sharing with others.

– Robert


Articles like this are good for contrarians. If we contrarians are right, it keeps the herd out of our space and if we are wrong, keeps our losses lower. Thanks!

– Mike


John – Your blog is sweet. You are rocking it!….Keep it up.. Best to you!

– Aaron


Thanks for the write up, John. Happy to work together on a piece just for you and SR readers in the future? Let me know! And remember, God stopped making great domains.

– Michael


Thanks for telling us about it, John, always enjoy reading your articles.

– Bob


What a write up John. Thank you for taking time to write this epic article that make me realize a lot of things I take for granted. One of your best post ever. ???

– Emeka 


Great article! Honestly fascinating. Watching this space closely. Wondering what you think 0f the term AEO? Are you grouping it with GEO? I think google and Gemini 3 are positioning themselves to remain dominant within their own AI offerings, therefore taking reins on this reshaping of domain value.

– Emily 


Fantastic and timely analysis John, thanks for your research on this. I agree with your findings.

– fizz