PALM BEACH, NY – It seems like every day there is a brand new, squeaky clean investigation (or at least some accusations) into our good-ole’ friends at Google Inc., and Alphabet Inc. Swirling stories of lawsuits and federal inquiries into a company that is so large, so big, it’s almost such that you could consider them, “too big to fail” – how familiar. Historically, investigations into good-ole’ GOOG have gone all but nowhere. For instance, in 2013 the Federal Trade … [Read more...]
What Does Google’s New BERT Update Do? Most Significant Update In Last Five Years
Bert, the yellow Muppet character from Ernie and Bert (Sesame Street). PALM BEACH, FL - Google’s BERT update (Bidirectional Encoder Representations from Transformers) effects up to 10% of search queries by allowing Google to better understand natural language processing (NLP), for the most part, in longer tail keyword searches. It is something Google has been working on for the last few years and allows Google to use particular words within a search query that change … [Read more...]
How Google Search Worked (Back in 2010) With Quality Search Engineer Matt Cutts
PALM BEACH, FL – The below video was uploaded by Google’s YouTube account back in 2010. As of the time of this writing the video has been watched over 5.2 million times. It explains, in layman’s terms (a very simple way), how Google works, at least, how Google ‘worked’ back in 2010. Google's Quality Search Engineer Matt Cutts at SMX Advanced in 2013. The video includes Matt Cutts, who was at that time, Google’s quality search engineer. He also acted as somewhat of a … [Read more...]
First Google (GOOGL), Now Facebook (FB) Under Attack by 47 Attorney Generals
PALM BEACH, FL – In September, word started circulating across major media that Google (GOOGL) was expected to face scrutiny by 50 U.S attorney generals regarding alleged bias and antitrust violations from the tech giants advertising and search businesses. The probe, which would be the first of its kind since Microsoft was sued in 1998, was expected to potentially expand into other areas of the business later in the investigation. It's an investigation to … [Read more...]
If Google Removes URLs From Search Results, Who Exactly Stands to Benefit?
PALM BEACH, FL – Last week I ran a story about Google’s obvious intent to remove URL’s from search. The story was titled “Google Determined to Remove URLs from Search Results; Replace with Breadcrumbs” and published on October 18, 2019. It was a follow up to “EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?” There has been wide reaction from both the SEO and Domain community on the coming change and it warrants added thought and hopefully, added … [Read more...]
Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant
PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Google Determined to Remove URLs from Search Results; Replace with Breadcrumbs
PALM BEACH, FL – It seems that Google, the world’s most popular search engine, is determined to do away entirely with URLs in its search engine, no doubt further increasing its position in, and not to mention, the value itself of “alternative URLs” by completely removing a person’s ability to subconsciously decide whether a site is trustworthy based on the URL itself. I touched on this topic back in September 2018 when I wrote “EVIL: Will Google Do Away with Domain Name … [Read more...]
Gobble, Gobble: Google Wants To Steal Your Website’s Local Event Calendar Traffic Too
PALM BEACH, FL – No, its not quite Thanksgiving yet; there are still several weeks to go. I wasn’t referring to [that] type of “Gobble, Gobble”, with a turkey or thanksgiving or any of that. But Gobble, Gobble seems to fit the bill. Because if you were to ask Google, every day is like a feeding frenzy. I’m talking about Google’s insatiable appetite to steal all of your content so that there is little traffic left for you. In fact, I bet Google would much prefer if your … [Read more...]
Google Says: “Always Be Link Building”
PALM BEACH, NY – If that little-soft-wet melon in your head is working properly, you're very likely - not going to get much benefit out of this piece.... but in case you’ve never thought of this before, it could be quite compelling and helpful. It also could serve its purpose well if there is someone you have been trying to "convince", but they are that type of thick-headed person that doesn’t trust your intuition when it comes to SEO and always needs to hear it from the … [Read more...]
Not Good: Seems Now, Not “Trump” or Even “Russia”, But “Google” is Meddling in Election
PALM BEACH - Unless you have been living under a rock for the last two years, you're likely very much aware that American's have been absolutely inundated with 24/7 news cycles surrounding the "Collusion Delusion" and Donald Trump's alleged and now debunked 'meddling', "interference", and then "obstruction", all related with the Russians and the 2016 election. Google insiders have blown the lid and whistle on Google's alleged plan to prevent a "Trump situation" in 2020 on … [Read more...]
Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video
PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]
Google Search Console Consolidates Common Variations Into Single Domain
BOCA RATON – Not sure why it has taken Google so long to realize and implement a sites various version into webmaster tools, but they have finally sent out a notification letting users know they have done so. It’s been one of the most annoying things; to have to enter each individual version of your sites URL into webmaster tools. For example, www, non www, http://, https, etc. This should go without having to designate as it just creates extra meaningless work when adding … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
How Google Became the Most Popular Search Engine; Eyes on Innovation
NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]
Human Quality Ratings and Guidelines Continue to Become Center of Debate
NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]