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Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

Report: Domain Squatting, Brand Hijacking Presenting Increased Threat Across Internet

November 16, 2023 By John Colascione Leave a Comment

Domain Squatting, Brand Hijacking

PALM BEACH, FL - “Domain squatting” – AKA cybersquatting – and “brand hijacking” are two internet-based threats that present unique dangers to both businesses and end users, opening up some to cybersecurity threats and brand/trademark damage including potential phishing and malware attacks.  Domain squatting is registering or using a domain name to profit from a trademark belonging to a well-known brand, typically by registering a misspelled version of their URL to … [Read more...]

How A Domain You Want Could Significantly Reduce in Price Over Time

September 13, 2022 By John Colascione Leave a Comment

Register Trademarks

WEST PALM BEACH, FL - Domain name stories... Sometimes I share them; readers probably like them, who knows? Well yesterday I hand registered RegisterTrademarks.net, a decent domain name if you’re in the business of registering trademarks. For $12.00, I figured what the heck, what do I have to lose outside of $12 bucks. Thanks to my favorite expired domain name website, ExpiredDomains.net, I found it on the drop list. I’ve wasted $12 in a lot worse ways then buying a domain, … [Read more...]

Are You Losing Backlink Credit or Traffic from Your Forwarded Domain Names?

November 28, 2020 By John Colascione 2 Comments

web traffic

WEST PALM BEACH, FL – There are many reasons why you might want to forward a domain name; you might have moved your website, you own multiple domain names, or you purchase domain names which have existing traffic or backlinks. If you do not forward your domain name correctly, you could be losing backlink credit and/or traffic. Here are some scenarios to forward your domain name properly. The Simple Easy Way (Free and Doesn't Require Hosting) If you have your domains … [Read more...]

Just Some Fake Bids; Nothing to See Here; Move Along Now, Please Disperse…

October 27, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – This is a pretty interesting story all though it has come and gone just like yesterday’s old news – no one cares, no one is all that surprised, figuring it was non-sense to begin with, next story please. I suggest domain market participants not let it be forgotten and swept under the rug so soon, because it isn't at all good for the domain name industry as a whole - and clearly more should be done about it. Platforms that are used for … [Read more...]

Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]

Google Says: “Always Be Link Building”

October 7, 2019 By John Colascione 3 Comments

PALM BEACH, NY – If that little-soft-wet melon in your head is working properly, you're very likely - not going to get much benefit out of this piece.... but in case you’ve never thought of this before, it could be quite compelling and helpful. It also could serve its purpose well if there is someone you have been trying to "convince", but they are that type of thick-headed person that doesn’t trust your intuition when it comes to SEO and always needs to hear it from the … [Read more...]

Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

Sedo.com Releases Inside Look at New Expired Domain Search Functions

March 28, 2019 By John Colascione Leave a Comment

NEW YORK – Sedo, the worlds real estate listing service for digital assets, has released a new section dedicated to helping both novice and expert users find and acquire expiring domain names. The new section is hosted at the following URL: https://expiringdomains.sedo.com The tool provides multiple ways to filter, sort and search through domains and includes information about a domain names indexed pages in Google while using the popular Majestic backlink checker to … [Read more...]

How Google Became the Most Popular Search Engine; Eyes on Innovation

February 18, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]

Google Say’s Don’t Buy Domains for Past Rankings; Knows When They Change Hands

February 7, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In an article that came out in Search Engine Roundtable the other day, long-time search marketing expert Barry Schwartz points out that a Google employee named Aaseesh, tasked with monitoring Google’s Webmaster Central Help Forum, posted a comment which suggests that Google zaps a domains ranking juice, not only when the domain expires (which most have already suspected), but also when the domain merely changes hands or is sold. This adds a new layer of … [Read more...]

27 Ways to Increase Website Traffic in 2018

July 30, 2018 By John Colascione Leave a Comment

NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]

An Unbiased New gTLD Case Study is Coming; Not Sponsored, Supported or in Anyway Influenced by Any Registry

March 26, 2018 By John Colascione 8 Comments

NEW YORK - I'll have an interesting new gTLD case study coming in the next few days to a week or so. It’s going to be great, because I think it’s going to work. I think the position of the website in Google is going to improve greatly by doing nothing else but changing the URL to a new keyword rich gTLD. If I'm wrong I will have wasted another $150 on gTLDs, but either way I will learn and so will you. Now if you follow my updates you will be aware that I am usually more of … [Read more...]

The Abandoned Wasteland DNForum.com is for Sale; Here’s Why It Still Has Value

February 6, 2018 By John Colascione 3 Comments

NEW YORK – If you have not yet heard, and I am sure that you have, once popular domain name forum, DNForum.com, The Place to Talk Domains is for sale. Ownership says they’ll have it sold this week and I would not be at all surprised to see that happen, because even if no-one at all bids on it, I did. That's right, I put in a small [worst case scenario] offer for the website, and if I wanted to steal it for the best absolute price, I wouldn’t be drawing even more attention … [Read more...]

The “Super Secret” to Appraising Your .com Domain Name for 2018 and Beyond

January 13, 2018 By John Colascione 5 Comments

NEW YORK, NY - There have been many changes over the last five years when it comes to Internet domain names. I will say that this pertains to the average domain (web address), not so much a super-premium domain name, but your average .com two or three word domain name. For the most part, pricing has gone down, for whatever reason. Some changes you may have noticed such as: The EMD Penalty: Where Google will not simply rank the domain at the top of search for its exact … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

WEST PALM BEACH, FL - A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, … [Read More...]

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