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GoDaddy Consumer Survey Says “Your Domain Name Still Matters in 2025”

March 27, 2025 By John Colascione Leave a Comment

Survey

WEST PALM BEACH, FL - In the age of AI, social media, and voice search, you might think domain names have taken a back seat. But GoDaddy’s latest Consumer Pulse survey proves otherwise - and it’s a wake-up call for any business that wants to be taken seriously online. To celebrate the 40th birthday of the domain name, GoDaddy surveyed 1,500 U.S. consumers in March 2025 and uncovered what modern shoppers think about domains. Spoiler alert: your spelling, length, and even … [Read more...]

Global Domain Registrations Reach 364.3 Million in Q4 2024, Despite .Com Decline

February 9, 2025 By John Colascione Leave a Comment

Domain Registrations

RESTON, VA - According to the latest VeriSign Domain Name Industry Brief Quarterly Report from DNIB.com, the fourth quarter of 2024 concluded with 364.3 million domain name registrations across all top-level domains (TLDs). This represents an increase of 2.0 million registrations, or 0.5%, compared to the third quarter of 2024, and a year-over-year growth of 4.4 million registrations, or 1.2%. The combined total of .com and .net TLDs reached 169.0 million domain name … [Read more...]

Shopify Snaps Up Pair of Country Code Top Level Domains for Over $500,000

January 14, 2025 By John Colascione Leave a Comment

Shopify

OTTAWA, CA - Shopify Inc., Canada's leading technology company, has acquired the domain names Shop.ca and Shop.us from Toronto-based EMERGE Commerce Ltd. for approximately $500,000. These domains now redirect to Shopify's Shop App website, a marketplace designed as a "digital shopping assistant" that allows users to search for products and brands, make purchases, and track shipments. The original Shop.ca launched in 2011, positioning itself as "Canada’s largest online … [Read more...]

Domain Days Dubai Set To Take Place At Marriott Resort Palm Jumeirah, Nov 5-6

October 19, 2024 By John Colascione Leave a Comment

Domain Days Dubai

WEST ASIA - Domain Days Dubai 2024 is set to take place at the Marriott Resort Palm Jumeirah on November 5-6, 2024. This will be the second edition of the event, aimed at professionals in the domain, hosting, and digital asset sectors across the Middle East and Africa. The conference will feature 40 speakers, attracting around 200 attendees from over 100 companies. Key topics will include domain name management, auctions, and monetization strategies, with a special focus on … [Read more...]

Domain Names as Digital Real Estate: The Parallels of Scarcity and Value

September 25, 2024 By John Colascione Leave a Comment

Domain Names as Digital Real Estate

PALM BEACH, FL - In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with prime properties in desirable locations, premium domain names—short, memorable, and industry-specific web addresses—are in limited supply, which drives up their value over time. These digital assets, much like their physical counterparts, are scarce commodities, and their importance has only increased in an era where … [Read more...]

Lawsuit Alleges GoDaddy “Stole” Domain Name Two Months After Purchase

August 29, 2024 By John Colascione Leave a Comment

TEMPE, AZ - A lawsuit filed by Sweden-based Crisby Studio AB alleges that the biggest Internet registrar in the world, GoDaddy, “wrongfully took possession of” a domain name, two months after it had been successfully purchased by the company earlier this year. Crisby Studio  AB, a Swedish limited liability company, and Niklas Thorin, a Swedish resident  Plaintiffs,  v.  GoDaddy, Inc., a Delaware corporation, GoDaddy.com, LLC, a Delaware corporation, … [Read more...]

Thousands of “Sitting Duck” Domain Names Highjacked by Russian Cybercriminals

August 1, 2024 By John Colascione Leave a Comment

Sitting Duck

PALM BEACH, FL - A critical vulnerability within the Domain Name System (DNS) has been unearthed and exploited by dozens of cybercriminals and hackers originating from Russia to take over thousands of domain names, according to cybersecurity researchers from Infoblox and Eclypsium. An estimated 30,000 legitimate domains have been hijacked by the digital thieves since 2019, experts say, utilizing a technique known as “Sitting Ducks” that exploits weak DNS services. The … [Read more...]

Site Building Gets Crazy Easy as Newfold Digital Adds GenAI to Its Website Builders

July 4, 2024 By John Colascione Leave a Comment

Newfold Digital

JACKSONVILLE, FL - In an effort to streamline the process of creating websites for its users, domain registrar and hosting provider Crazy Domains announced this week that the company will be adding generative artificial intelligence (GenAI) to its website building toolkit. Dubbed the AI Website Builder, the tool is being touted as a way to assist small to mid-sized businesses (SMBs) that are not experienced with web development into their first foray of … [Read more...]

Over 20,000 Short Premium Domains to Be Released at NamesCon Global 2024

June 6, 2024 By John Colascione Leave a Comment

NamesCon

BELLEVUE, WA - Domain name registrar and registry services provider Identity Digital has announced they will be releasing – for first-time availability – over 20,000 short premium domains at NamesCon Global 2024, including hundreds of .vote domains just in time for election season, as well as more than 1,000 one and two-character .info domains. Identity Digital noted that the launch of the Early Access Phase (EAP) for these premium domains is slated to take place … [Read more...]

Unstoppable Domains & Secret Network Launch “.Secret” Top-Level Domain (TLD)

May 30, 2024 By John Colascione Leave a Comment

Unstoppable Domains & Secret Network Launch “.Secret” Top-Level Domain (TLD)

SAN FRANCISCO, CA - Digital identity provider Unstoppable Domains (UD) and Secret Network, the confidential computing layer of Web3, officially announced on Thursday, May 30 that they have launched the ".Secret" Web3 top-level domain (TLD), which will offer enhanced digital privacy and communication for users within the blockchain community. The .Secret TLD – which will function as both a web address and digital identifier – represents a huge leap in terms of privacy for … [Read more...]

Domain Registrar, Site Builder Squarespace Purchased by Permira for $6.9 Billion

May 16, 2024 By John Colascione Leave a Comment

Squarespace

NEW YORK, NY - Private-equity firm Permira has entered into a deal with Squarespace to acquire the website-building platform and domain host/registrar in an all-cash deal valued at $6.9 billion, according to an announcement made this week by both companies. The deal involves Permira paying approximately a 30 percent premium to Squarespace’s unaffected share price, which comes to $44 a share in cash; as a part of the transaction, the publicly-traded web company – … [Read more...]

Domain Investor Shares Three Investing Tools He Uses Every Single Morning

May 9, 2024 By John Colascione Leave a Comment

Domain Investing Expert Shares the Three Investing Tools He Uses Every Single Morning

PALM BEACH, FL - Elliot Silver, an expert in the specialized business of domain name investing, recently penned an article where he shared the three investing tools he uses every single morning and how they play a pivotal role in his success. No matter where I am or what I have planned for the day, I spend some time looking at upcoming domain name auctions,” he said. “The time I spend varies depending on my schedule, but on a regular workday where I am at home, I will … [Read more...]

Google Begins Testing Custom Filters for Search Based on Domains, Keywords

May 3, 2024 By John Colascione Leave a Comment

Google

MOUNTAIN VIEW, CA - Google has begun testing custom filters for its search engine for results based on domains and keywords. Currently, these new features have been made available only to a certain number of users, which allow them to customize their search results according to certain specific domain types, websites, and keywords in order to find the information they are looking for. Reports indicate that these new filters allow users to search for specific types of files … [Read more...]

Google’s John Mueller on Why Hyphens Aren’t Used in Domain Names Anymore

April 18, 2024 By John Colascione 4 Comments

hyphens

MOUNTAIN VIEW, CA - In a recent Reddit Q&A, John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, fielded a query on why hyphens are no typically longer utilized in domain names, and if their fall from grace was something to be concerned about. Mueller noted that hyphens in domain names were a trend from a bygone era of the internet, and their curtailed use in modern times has occurred for a number of reasons, ranging from the way … [Read more...]

Creative Use of Domain Name In Action; Not So Great Google Reviews

April 1, 2024 By John Colascione Leave a Comment

PALM BEACH, FL - Being that I'm involved in both the marketing and domain industries, I enjoy seeing creative uses of domain names. The other day I snapped this shot from the car when I noticed a company called “Simply Health Care” using a creative domain name “Simply Enroll Now” (SimplyEnrollNow.com) as a landing page. The company, which appears to be called “Simply Healthcare Plans” at (SimplyHealthcarePlans.com) provides consulting services for Medicaid qualified … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
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  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

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Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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WHOIS Data Shrinks: GoDaddy’s Latest Move Reflects Post-GDPR Privacy Trend

PALM BEACH, FL - The public face of domain ownership is disappearing - and GoDaddy's latest announcement is just the latest proof. In an email sent to resellers today, GoDaddy announced it will no … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Records From 2024 AT&T Data Breach Are Once Again For Sale On The Dark Web

PALM BEACH, FL - A massive trove of nearly 90 million AT&T customer records, including Social Security numbers and other sensitive information, has resurfaced for sale on the dark web, reigniting … [Read More...]

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