NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
Will Google’s Instant Answers Threaten, Even Destroy, Search Giant’s Future
LONG ISLAND, NY – This is a theoretical opinion and is far from fact, but I thought about it today and I’m going to share it with my readers, as I ordinarily do here on this site, a place where my thoughts about the Internet, meet the Internet itself - and my ramblings are meant, not just to entertain, or act as some therapeutic outlet, but to help form options, influence discussion, create dialog and educate. Today, we will touch on something that is a growing problem for … [Read more...]
Google Finally Taking Action Against Callers Claiming They Are from Search Giant
NEW YORK - If you run a small business, especially a brick and mortar business with a physical address you are likely being solicited, potentially multiple times per day, by different companies often over robocalls from companies who claim they are Google. Often these calls are regarding your Google listing or Google Maps placement which is being reported to you as being inaccurate and out of date. To unsuspecting businesses this can be alarming and tricky to detect as … [Read more...]
Websites and Domain Names to Become Insignificant within 20 Years or Less
LONG ISLAND, NY – Ten or twenty years ago, if you wanted to find information a search engine such as Yahoo would allow you to simply type-in what you were looking for, and countless websites would appear with information related to your search. Sometimes, ugly websites would appear that had keyword-stuffed their pages with the search string, but often you would be able to find what you were looking for within a few clicks around; and your answer was always on a website or web … [Read more...]
