NEW YORK, NY – Popular privacy search engine DuckDuckGo.com, might just be quacking all the way to the bank with its latest [potential] acquisition, Duck.com, according to name server and domain registrar details pointed out by domain industry website DotWeekly.com.
It is important to note that this is just speculation at this time, but knowing that the privacy based search provider has been eyeing the domain for some time, specifically saying that it creates confusion for its users, combined with the name server and registrar changes, the acquisition appears more than likely.
Consumer confusion is something that DuckDuckGo founder and CEO Gabriel Weinberg has been vocal about since as early as 2009 when he first inquired to Google about it.
We welcome the EU cracking down on Google’s anti-competitive search behavior. We have felt its effects first hand for many years and has led directly to us having less market share on Android vs iOS and in general mobile vs desktop. A couple examples…https://t.co/0NGtouiqA2— DuckDuckGo (@DuckDuckGo) July 18, 2018
I mean, does Google really need another competitive based lawsuit to fight, or would this be an easy one to avoid at a time where even Google’s massive legal team is busy enough?
Google also owns https://t.co/ud1YyoqbZ5 and points it directly at Google search, which consistently confuses DuckDuckGo users.— DuckDuckGo (@DuckDuckGo) July 18, 2018
If this is true, this will be a very good move for DuckDuckGo.com, as their domain name is sort of long and unusual compared to the most popular search engines which have much shorter and simpler names such as Bing.com, Google.com, Yahoo.com, etc.
This will bring DuckDuckGo.com from more of a long sort of comical name, to the straightforward, www.Duck.com, which is obviously much better. Maybe even a total re-branding is in order.
About The Author: John Colascione is Chief Executive Officer of Searchen Networks Inc. and Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy company Searchen Networks®