Insights That
Drive Revenue News and analysis by John Colascione.

Category: Domain Names

magnifying glass
July 3, 2026

How a Two-Minute WHOIS Lookup Exposed a Fairly Clever Book Marketing Scam

The message had already been routed into my spam folder by Google's filtering system. While legitimate emails can occasionally end up there, I generally treat anything in my spam folder with an extra level of skepticism. At the same time, I no longer assume that every message flagged as spam is malicious. Earlier this year, major email providers including Google, Yahoo, and Microsoft tightened their email authentication and spam filtering, making their filters far more aggressive. As a result, I now review my spam folder much more carefully because legitimate business inquiries occasionally end up there; some never make it to my inbox at all.

Not every premium domain is an obvious keyword. Some become valuable because of the brand they inspire.
June 25, 2026

The Next Six-Figure Domain Sale Could Already Be Sitting in Your Portfolio

For years, conventional wisdom has suggested that the best domains are those with an obvious meaning - names that instantly tell people what a business does or clearly identify a product, service, or industry. It's advice I've shared myself. Then I looked at the latest DN Journal domain sales report. Among the week's top reported sales were Kiven.com ($94,888) and Balaena.com ($89,000). Neither is a name that most people would instantly recognize or associate with a particular business. Neither immediately tells you what the business is about. Yet buyers were willing to spend nearly six figures to acquire them.