EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?
NEW YORK, NY – Our best friends at Google are quietly scheming behind the scenes to through yet another curve ball misconstrued as a benefit to all web users, especially us domain name owners, brokers, investors and enthusiasts.
They’re always up to something neat aren’t they?
According to Wired.com, Google has been working, at least since 2014, on replacing the Uniform Resource Locators (URLs) we use as web addresses with something a little less complicated. After all, Google’s opinion on this is that URL’s have gotten more and more difficult to read and understand calling them, according to Wired, “unintelligible strings of gibberish”.
WONDERFUL!
People have a really hard time understanding URLs,” says Adrienne Porter Felt, Chrome’s engineering manager. “They’re hard to read, it’s hard to know which part of them is supposed to be trusted, and in general I don’t think URLs are working as a good way to convey site identity. So we want to move toward a place where web identity is understandable by everyone—they know who they’re talking to when they’re using a website and they can reason about whether they can trust them. But this will mean big changes in how and when Chrome displays URLs. We want to challenge how URLs should be displayed and question it as we’re figuring out the right way to convey identity.”
So will we change from this:
To something like this?
Presto chango –
It’s no longer a string of gibberish that I can’t trust.
It’s like Magic.
About The Author: John Colascione is Chief Executive Officer of SEARCHEN NETWORKS®. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a how-to book called ”Mastering Your Website‘, and is a key player in several online businesses.
So what’s implied is dot anything is soon to be worthless? I seriously doubt that, as world system this will last at least 30 years, then the technology will be all voice activated and AI employed better to qualify search results.
The current system will last 1/2 as long as landline phones did. They have had a run of 80 to 100 years, and like the land phones, the’ll still be in used. For the next 30 though, you want a .com for you business.
A lot of companies already feel Google has too much say on how the internet works. This will prove them all right. I’ve just started decreasing my use of some of google products. Monopoly isn’t a good thing for the internet.
Unfortunately, what Big Google does, everyone else follows.
Yeah, .COMs will soon be completely and utterly worthless. They will soon have no value. To be kind, though, I will offer to take any one-word generics off your hands for the $9 reg fee. Just trying to help, yeah that’s it, just trying to help.
😉
Correct me if I’m wrong.
Long urls can be confusing and misleading for ex: strategicrevenue.com/couldbemisleadingword/alsomisleading
Aren’t they talking about using something like strategicrevenue.com?
Because the can’t just use “strategic revenue” because so other extensions also use the same and that would really be confusing, right.
So you would need to at least use the extension so people would know which “strategic revenue” it is referring to specifically.
If thats the case then e tensions with credibility like .com and cctld will go up in value.
If I had to take a guess, I’m thinking their referring specifically to short links, bitly type links, and all the different extensions…. When it comes to trust, there is a question of sub.domains.with.multiple.dots.com or potentially, .new.gtlds.
In 2014..
And now this, which removes the URL entirely, leaving just the domain name.