NEW YORK, NY – Our best friends at Google are quietly scheming behind the scenes to through yet another curve ball misconstrued as a benefit to all web users, especially us domain name owners, brokers, investors and enthusiasts.
They’re always up to something neat aren’t they?
According to Wired.com, Google has been working, at least since 2014, on replacing the Uniform Resource Locators (URLs) we use as web addresses with something a little less complicated. After all, Google’s opinion on this is that URL’s have gotten more and more difficult to read and understand calling them, according to Wired, “unintelligible strings of gibberish”.
People have a really hard time understanding URLs,” says Adrienne Porter Felt, Chrome’s engineering manager. “They’re hard to read, it’s hard to know which part of them is supposed to be trusted, and in general I don’t think URLs are working as a good way to convey site identity. So we want to move toward a place where web identity is understandable by everyone—they know who they’re talking to when they’re using a website and they can reason about whether they can trust them. But this will mean big changes in how and when Chrome displays URLs. We want to challenge how URLs should be displayed and question it as we’re figuring out the right way to convey identity.”
So will we change from this:
To something like this?
Presto chango –
It’s no longer a string of gibberish that I can’t trust.
It’s like Magic.
About The Author: John Colascione is Chief Executive Officer of Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy company Searchen Networks®