PALM BEACH, FL – It seems that Google, the world’s most popular search engine, is determined to do away entirely with URLs in its search engine, no doubt further increasing its position in, and not to mention, the value itself of “alternative URLs” by completely removing a person’s ability to subconsciously decide whether a site is trustworthy based on the URL itself.
I touched on this topic back in September 2018 when I wrote “EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?” Well, they are at it again, messing around with URLs. It could be called a new gTLD registries wet dream. Can you say, “Charleston Road Registry?”
According to Search Engine Journal, Google is again testing search results without URLs. This was first spotted by a Reddit user who shared a screenshot:
Here is what one Reddit user had to say about the change:
This is going to normalize the perception of users between traditional tld’s and modern tld’s because they cant subconsciously decide whether or not to click on something based on the perceived trustworthiness of the URL. I think that fundamentally it is a good thing for new domains trying to get into a niche. this is going to devalue the perceived “vanity” of any particular url, which is good in a climate where basically any URL is taken.”
As suggested in the Search Engine Journal article:
“We may be looking at the beginning of the end for URLs in search results.”
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®