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Internet news authored by John Colascione

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Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]

Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms

September 15, 2017 By John Colascione Leave a Comment

NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]

Rich Snippets: The Absence of Star Ratings & Reviews In Google Search

July 5, 2012 By John Colascione Leave a Comment

Most Internet news agencies originally praised Google's decision to replace its local search business rating system with Zagat ratings. After all, the acquisition of Zagat data was a major business decision by the search engine giant who paid a hefty price for those scores, $125 million as originally reported by the Wall Street Journal (more recently reported by AP to be $151 million). However, it seems that business owners and local webmasters who run sites previously … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
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  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
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  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
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  • 24 Leading Domain Experts Analyze 2017
  • Verisign: End of 3rd Quarter 2023 Sees Over 359 Million Total Domain Registrations Worldwide

Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Google’s New “.meme” Top-Level Domain Allows Users to “Express Themselves”

MOUNTAIN VIEW, CA -For anyone who wants to add an element of silliness to their website address, Google Registry is giving them the opportunity to do so with the release of the new top-level domain … [Read More...]

Google Launces New System for Creating Web Page Titles In Search Results

WEST PALM BEACH, FL - Web page titles may begin to appear differently in search results on Google as they have altered its system for generating titles for search listings. On Tuesday, August 24, … [Read More...]

Report: Domain Squatting, Brand Hijacking Presenting Increased Threat Across Internet

PALM BEACH, FL - “Domain squatting” – AKA cybersquatting – and “brand hijacking” are two internet-based threats that present unique dangers to both businesses and end users, opening up some to … [Read More...]

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