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Sources Say “Money.com” Sold for $20M; Net’s Seller Double Without Print Product

October 24, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The Internet domain name “Money.com” and its live website was all that was left when failed Money Magazine ceased printing its tangible physical copies last July. The entire business was for sale including its 400,000 or so monthly subscribers for $10 million by it’s owners Meredith Corp, publishers of newspapers, magazines, television stations and websites; with no buyer in sight, they ceased print and planned to focus only on its digital edition; lo and … [Read more...]

Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]

Generic Domain Name “Cola.com” For Sale

October 9, 2019 By John Colascione 8 Comments

PALM BEACH, FL – Most people who hear the generic dictionary word “Cola” more than likely associate it with the Coca-Cola beverage manufacturer, mostly known from its flagship carbonated soft-drink “Coca-Cola”, invented well over a hundred years ago in 1886. However, the 4-letter generic word represents a slew of Cola manufacturers and carbonated soft-drink brands - over 100 of them, including some which are considered “Cola-like” brands. It seems safe to assume … [Read more...]

Chrysler Corp “Stops the Bleeding” With Release, Cancellation of Branded Domains

September 23, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Better days are ahead for the Chrysler Corporation, who according to Domain Name Wire, has terminated its [unfortunate] “obligation” to continue “flushing money down the drain” with the drop/release of the following “dot brand” domain names: .Uconnect, .SRT, .Mopar, .Dodge, .Chrysler, all of which, according to DNW, were owned and administrated by what is now known as FCA US LLC, (Fiat Chrysler Automobiles). Just one “gamble” remains, “.Jeep”, which, … [Read more...]

Another .Brand Discovers Imaginary Land-Grab on Non-Existing Planet in Universe

July 10, 2018 By John Colascione 1 Comment

NEW YORK, NY – According to Domain industry site, Domain Name Wire, as well as an uncovered letter to ICANN, the company brand VistaPrint, a product customization conglomerate, has terminated its .brand URL “responsibility” with ICANN for the .Vista domain. Apparently someone at parent company Cimpress N.V. has decided that rather than opportunity knocking, managing a .brand URL is much more a financial liability and expense than a benefit; that it accompanies a strategy … [Read more...]

Rand Fishkin: If I Could Go Back to 1991 and Get Any Name, I Would Grab Porn.com

June 10, 2018 By John Colascione 12 Comments

NEW YORK – Rand Fiskin, the original founder of Moz.com, has gone out on his own new venture called “Spark Toro”, using the domain name, SparkToro.com. Lucky him, he’s fairly accurate when he said it is a decent name you can easily remember, proven to me by the fact that I did not need to go look it up (again); I did in fact remember it a day later as I write this article, but in full disclosure, I typed it in Google’s search box yesterday while watching the video and I … [Read more...]

Why I Told My “New gTLD” Project to “Suck It” – Will Rebrand with King of all URLs

December 26, 2017 By John Colascione 18 Comments

NEW YORK, NY - It takes a lot for a guy like me to give-up on a project or otherwise throw-in-the-towel, especially when I am not even sure how hard I really tried to begin with, but I like to be two steps ahead, and I like to work smart, not hard. That’s why I told Uniregistry to keep the Find.cars URL domain - forget it, let it expire, I’ll just re-brand as FindCarsforSale.com. Here’s my thought process and how it all went down; hill. Two years ago, when .cars domains … [Read more...]

Dealer Lead Generation Company, Cars Digital Inc., Marks Official Grand Opening

December 7, 2017 By John Colascione Leave a Comment

New addition part of larger trend of growth for ad agency, as it turns focus towards auto dealer marketing services, specially, car dealership lead generation. COMMACK, NY - Cars Digital Inc., a newly formed subsidiary of parent company, Long Island Media Inc., has announced it has officially opened its doors for business in its global headquarters in Commack, New York, this week. Cars Digital Inc. will be the third LIM branded company which operates out of the same … [Read more...]

210 Online Tools to Run Your Domain, Development and Online Business

August 10, 2017 By John Colascione 1 Comment

NEW YORK, NY – There are a lot of tools out there which make running your online business more efficient, reliable, secure and productive. Listed below are some of the services I use or have used in the past. They are all great services and are the ones I use currently, or have used in the past (My collection of goodies). This list was updated on 8/3/2024. If I have used an online tool and it makes my work easier, it's here. Domain Names (32) Publishing Resources … [Read more...]

McDonald’s Terminates Plans for Branded gTLDs; Requests ICANN Not Delegate String

July 6, 2017 By John Colascione Leave a Comment

NEW YORK, NY – According to a letter written to ICANN on May 2, 2017, the McDonald’s globally branded empire has indicated it has lost interest in running and maintaining its own gTLD domains, (.McDonalds and .MCD), by terminating its registry agreement. McDonald’s is one of the world’s most visited restaurants, serves over 117 countries feeding millions of customers every day. In its top five markets (U.S., France, the U.K., Germany and Canada) nearly 75% of the … [Read more...]

New gTLDs: Revolution of New Dots Is Here; There Will Be Winners, There Will Be Losers

July 4, 2017 By John Colascione 6 Comments

NEW YORK, NY - One of the most problematic things about the new gTLD space is that all of the applicants are trying to accomplish the same exact thing, either ahead or before the other; to create a single authoritative place for their industry or brand. They all want 'their' dot, to be “the” dot. However, what they all seem to be aligned in parallel with, is the concern of, risk for, or fear that users will fail to adopt to the change, and that all the good .coms are already … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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The Evolving Landscape of Search, SEO, AI and the Role of Domains

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Near Identical Domain Used To Scam Over $800,000 With Wire For Real Estate Deal

AUSTRALIA - A South Australian woman narrowly avoided a complete financial disaster after falling victim to a sophisticated business email compromise (BEC) scam that led to the loss of over $800,000. … [Read More...]

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