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You are here: Home / Archives for Exact Match

Why You Should Get Your Desired Domain Name Now, and Not Procrastinate

September 12, 2021 By John Colascione 2 Comments

Procrastinate

PALM BEACH, FL – This is one of those things that might seem sort of rudimentary, or going without needing to be said, but sometimes, I’m reminded, that things aren't always as obvious as they seem. Recently, I was speaking with a business owner that was about to make what I believe would be a mistake and they hadn’t thought of it. Hard to believe for people in the business, but for people who are not familiar with domain names or the domain market, it's just not so obvious … [Read more...]

Kentucky Man Who Sold City Site Network for $2.3M In 2014 Selling for Second Time

July 20, 2020 By John Colascione 6 Comments

Scott Metro

PROSPECT, KY – It’s not often that a seller gets the opportunity to off-load the same portfolio twice, especially when the sales price is north of $2M, but that’s exactly what is happening with Clark Scott’s “Hello Earth” city site network and its computer software system as well as a U.S. federal trademark for “HELLO EARTH” – all assets of “Hello Earth LLC.” I recently connected with Clark where we discussed the long and interesting history of his unique network of city … [Read more...]

How Am I Supposed to Find A Good Domain Name When They Are Already All Gone?

April 8, 2020 By John Colascione 1 Comment

PALM BEACH, FL – Finding a good, short, “.com” domain name nowadays is much harder than it was in the past, but it certainly isn’t impossible. What you don’t want to do, is listen to bad advice from someone who tells you to go ahead and register an alternative, such as “.net”, “.biz”, or “.info”. Whatever you do, don’t make that mistake, because you will very likely regret it at some point in the future. Unless your business is an ‘organization” you could get a “.org” … [Read more...]

Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant

October 18, 2019 By John Colascione 9 Comments

PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]

Investor Land Grab Opportunity Arises from Donuts Registry with Reduced Price gTLDs

October 8, 2019 By John Colascione 1 Comment

PALM BEACH, FL –An interesting opportunity has arisen from new domain name registry company Donuts Inc., which operates roughly 240 new generic top-level domains (gTLDs). Although I am less than a huge fan of new gTLDs, there are industry veterans who do in fact use them in certain scenarios of ‘super premiums’, and you’ll have an opportunity to filter through a list of over 1.1 million names (previously on hold) now being released in a price-drop by the … [Read more...]

Holiday Sites Start to Climb In Traffic As Shoppers Get Set for End of Year Spending

October 7, 2019 By John Colascione Leave a Comment

PALM BEACH, NY – It’s just about that time of year and before you know it, “Halloween” will pass, and America will officially enter into its early stages of the “holiday season” when ordinary business begins to slow, and recreation, time with family and friends becomes the focal point of many. You have probably noticed that it seems the holiday decorations are being setup in stores earlier and earlier - and for good reason. Retail sales are expected to top $1.1 trillion … [Read more...]

Savvy Business Owners Know That Great Domain Names Can Grow Your Business

October 4, 2019 By John Colascione 1 Comment

PALM BEACH, FL – I enjoy seeing great use-cases for domain name acquisitions where an end user recognizes the power of a great domain name and how they can help you grow your business. There has never been as much noise and competition to break-through on the Internet than there is right now, and a great domain name can be the ‘differentiator’ in how you stand out in a sea of consumer choice. For example, in reviewing the DNJournal.com year-to-date sales list, you’ll find … [Read more...]

Premium GEO Domain Name Shakeup with High Number of Sales and Offerings

April 6, 2019 By John Colascione 9 Comments

WEST PALM BEACH - If you ever wanted to get yourself a nice flashy city, state or regional exact match GEO domain, right now seems like a good time to take notice of your surroundings. GEO, or geographic domain names are web addresses which are exact match spellings of specific places. "Premium" GEO domains would be considered either entire countries, states or major cities (ending in a .com), and there are a growing number of premium geographic domain names which are … [Read more...]

My Single Long Tail, Exact Match Domain Name Grab at NamesCon Global 2019

February 14, 2019 By John Colascione 9 Comments

NEW YORK, NY – This year I purchased just one Internet domain name at NamesCon, and although a little long in length, I feel it’s a good match and good domain name that reflects exactly what my business does, so this name I acquired as an “end user”. I also purchased it at a very good price – Just $800 measly dollars; for that little I couldn't see not grabbing it. The domain name is InternetMarketingServices.com, which reflects exactly what my newer spin-off business … [Read more...]

Domain Name Biz Uniregistry Scores on Domain Name “DomainNames.com”

February 13, 2019 By John Colascione 2 Comments

NEW YORK - A few weeks ago at NamesCon Global 2019 one of the industry’s best domain names, in my opinion, was acquired by Uniregistry, the brainchild of founder Frank Schilling, who operates the company from its Cayman Islands headquarters. As many in the domain industry were, Schilling was in attendance and won the highest bid on DomainNames.com for $370,000, one of the largest sales in the live auction. The remainder of domains which were not sold at the live event, … [Read more...]

What’s Next? Could Eminent Domain Be Used to Steal Your GEO Domain Name?

January 2, 2019 By John Colascione 2 Comments

NEW YORK, NY – This will be a controversial subject for many if not all domain name owners, however, in light of the France.com domain seizure, every Geographic domain name ‘taking’ could be imminent. Sound insane? Read on. While researching how in the world this atrocity could have happened to the owner of France.com, (Jean-Noel Frydman), as a GEO domain name owner, I wanted to research the possibility of this happening to others, myself included. Since I’m in the … [Read more...]

Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article

October 27, 2018 By John Colascione 1 Comment

NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]

Greatest Benefits of New gTLDs is PR, Temporary “Buzz Factor” “Link Equity”

June 24, 2017 By John Colascione 7 Comments

NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]

EDITED: Why Great .com Domain Names Are Paying Less Dividends for Investors

January 29, 2017 By John Colascione 13 Comments

RETRACTION: A previous version of this article had listed two specific GTLD domain names sold last year (2016), instead of this year (2017); these GTLD domain names have been removed. Additionally a statement comparing the GTLDs as being sold higher than the .com domains, was a result of this error. The article has been edited to remove these examples. Although .com domain sales seemed lower than usual, so did GTLDs - in their performance when compared to last year. NEW … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually … [Read More...]

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