PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Google Determined to Remove URLs from Search Results; Replace with Breadcrumbs
PALM BEACH, FL – It seems that Google, the world’s most popular search engine, is determined to do away entirely with URLs in its search engine, no doubt further increasing its position in, and not to mention, the value itself of “alternative URLs” by completely removing a person’s ability to subconsciously decide whether a site is trustworthy based on the URL itself. I touched on this topic back in September 2018 when I wrote “EVIL: Will Google Do Away with Domain Name … [Read more...]
LGBT Domain Registration Service, PrideLife LLC, Announces Relationship With Afilias
PALM BEACH, FL - A new domain name registration service is hoping its partnership with Afilias and its "LGBT" theme will help spotlight its business, which caters to the LGBT community and offers domain name registrations such as the new ".lgbt" domain name. The service, PrideLife LLC (getpridelife.lgbt), also suggests other alternative Afilias sponsored gTLDs such as ".red", ".pink", ".black" and others. The .lgbt TLD was delegated by ICANN in 2014 and shows just under … [Read more...]
Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video
PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]
SHOCKER: Two More “Dot Brands” Throw in the Sponge on Future of Alternative URLs
NEW YORK, NY – According to DNW.com, another two dot brands are letting go of their sweet dreams of running their very own .BRAND URL. The two companies are “Blanco GmbH” and “SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG”. I’ve never heard of these companies before, but surely these special URLs such as “.blanco” and “.spiegel” would have made them both Uber famous and internationally known. Nonetheless, they have notified ICANN that they are throwing in the towel on … [Read more...]
Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords
NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]
A “PRIME” Example That .COM Leads in Necessity; nGTLDs Registered Defensively
NEW YORK, NY – It has been recently discovered, that the single word domain name Prime.com, which had been reportedly for sale in the seven figure range (Between $1M and $5M), at least since 2011, is now intellectual property of tech-giant Amazon. The name, which was originally registered in 1987, shows being parked since 2004 via archive. An exact ‘price’ of the domain is not currently known (although I am sure someone out there is working diligently to try and dig … [Read more...]