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You are here: Home / Business / Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

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PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com.

 “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at https://www.fortheinjured.com.
“Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at https://www.fortheinjured.com.

The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. Like Gordon and Partners, Morgan and Morgan started off in Florida.

I first took notice of Morgan and Morgan around 2009 from their aggressive and clever marketing campaigns as well as their use of an interesting domain name matching their “For the People” trademark; something that was not as popular ten years ago [domain matching multi-word phrase]. They also had a great number of tremendous highway signs throughout Florida.

 “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at https://www.forthepeople.com.
“Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at https://www.forthepeople.com.

Morgan & Morgan also owns the premium domain names ClassAction.com and Abogados.com (the word “Lawyers” in Spanish) among many other domain names which are used for advertising.

Both companies seem to have a connection to PMP Marketing Group [Practice Made Perfect] where John Morgan, the attorney at Morgan & Morgan is the founder of PMP, a marketing firm which specializes in legal marketing. I can only guess that Gordon and Gordon was determined to build a similar marketing strategy and went directly to whoever was behind the Morgan & Morgan strategy.

Lucky for Morgan & Morgan, while there are several registered trademarks for the term “For the People” there is just one .com URL. Alternatively, Gordon & Partners are the only ones with a claim on “For the Injured”.

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Business, Domain Names, Internet & Tech Tagged With: Abogados, advertising, Advertising Industry, Advertising Slogan, Advertising Slogans, Brand Marketing, Class Action, Creative Advertising, Digital Advertising, Digital Advertising Agency, Digital Marketing, Domain, Domain Name, Domain Names, Domains, Florida, For the Injured, For The People, Gordon & Gordon, Gordon and Gordon, Internet advertising, Internet Marketing, John Morgan, Keyphrase, Keyphrases, Keyword Phrase, Keyword Phrases, Law Firm, Lawyers, Marketing, Marketing Campaigns, Marketing Firms, Marketing Message, Marketing Strategy, Memorable Phrases, Morgan & Morgan, Morgan and Morgan, Online Advertising, Online Marketing, Personal Injury, Phrase, Phrases, South Florida, Spanish, Strategic Advertising, Trademark, Trademarks

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by: John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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