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Creative Use of Domain Name In Action; Not So Great Google Reviews

April 1, 2024 By John Colascione Leave a Comment

PALM BEACH, FL - Being that I'm involved in both the marketing and domain industries, I enjoy seeing creative uses of domain names. The other day I snapped this shot from the car when I noticed a company called “Simply Health Care” using a creative domain name “Simply Enroll Now” (SimplyEnrollNow.com) as a landing page. The company, which appears to be called “Simply Healthcare Plans” at (SimplyHealthcarePlans.com) provides consulting services for Medicaid qualified … [Read more...]

GEO Domain Names, Newspaper & Media Companies, Sales Prices, and Usage

September 8, 2023 By John Colascione Leave a Comment

GEO domain names

PALM BEACH, FL - The purchase of big city, state and/or regional domain names have always been a strategic move for media companies to control their presence and brand in a particular market. For example, The Boston Globe acquired the domain name “Boston.com” in 1995, The Philadelphia Inquirer acquired the domain name “Philly.com” in 2004, and the McClatchy newspaper chain acquired the domain name "Miami.com" in 2005. Additionally, the Tallahassee Democrat, the only … [Read more...]

NewsGuard: The Censoring of the Internet – Deplatforming & Demonetizing Publishers

June 28, 2021 By John Colascione Leave a Comment

Newsmax

WEST PALM BEACH, FL - NewsGuard Technologies, Inc., which claims it is in the business of policing the Internet and protecting users from misinformation, is more than a web tool for its users. The service rates websites either positively or negatively and assigns “Nutrition Labels” to publications. Its negative ratings mostly score conservative websites poorly such as what has been assigned to Breitbart, Newsmax, One America News Network … [Read more...]

Great Search Engine, Strange Web URL; Two Years Later, “Duck.com” Still Just Redirects

January 2, 2021 By John Colascione 2 Comments

DuckDuckGo

PALM BEACH, FL – A couple of days ago I looked up and saw a highway sign and thought to myself, 'great search engine, horrible name.' That was after seeing a sign off I-95, in West Palm Beach, Florida advertising what is a better search engine then Bing and Yahoo, but still far less use. Also sort of odd, there was no web URL on the sign. Back in 2018, the domain name “Duck.com” was seen to have changed hands according to domain registrar details pointed out by domain … [Read more...]

SEARCHEN NETWORKS® Wins Regional Best in Digital Marketing Agencies Award

May 14, 2020 By John Colascione Leave a Comment

WEST PALM BEACH, FL, - PRESS RELEASE - Internet Marketing Services Inc., a part of SEARCHEN NETWORKS®, has announced it has been awarded “Best in Digital Marketing Agencies” for 2020 in “West Palm Beach, Florida” according to Expertise.com, a national yet locally focused business services ratings site. Chief Executive Officer of Internet Marketing Services Inc., John Colascione, commented on the recent award saying: I’m excited to accept this award which which … [Read more...]

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]

It’s National Cybersecurity Awareness Month; Stay Safe With Simple Online Tips

October 8, 2019 By John Colascione Leave a Comment

PALM BEACH, FL –The Attorney General of the State of Florida, Ashley Moody has issued a Consumer Alert in recognition of National Cyber-security Awareness Month. The video details some simple steps consumers can take to help avoid becoming a victim of various security threats and online scams such as those which target Internet users with tech support, malware, phishing and ransomware. Today more than ever, our daily lives are dependent on the internet. While advances … [Read more...]

Vast List of Premium GEO Domain Names For Sale Grows by Two Major Cities

May 6, 2019 By John Colascione 10 Comments

PALM BEACH – Within the last few weeks I pointed out that now is a good time to purchase your GEO domain dream as many once super-premium "untouchable names" are now for sale. You may or may not have noticed that within the last year or so, many premium domain names which would have been rejected for near 'any price', now sit, many as vacant wastelands, for sale waiting for their potential future owners / buyers. The typical answer you may well have received in … [Read more...]

In Wake of France Domain Theft, Geo .COM Name Space Owners Question Future?

May 1, 2018 By John Colascione Leave a Comment

NEW YORK - If you had not yet heard, the mega GEO domain “France.com” was recently ‘acquired’ by the European Country of France. Acquired can be a tricky word as the domain asset was, in this case, acquired through what I call an ‘unprecedented theft’ while readers commented that this event is likely the ‘biggest story in domaining during the last 20 years’, and I tend to agree; surprising there isn’t more Internet chatter on the subject. Coincidently, I’ve also noticed some … [Read more...]

Dealer Lead Generation Company, Cars Digital Inc., Marks Official Grand Opening

December 7, 2017 By John Colascione Leave a Comment

New addition part of larger trend of growth for ad agency, as it turns focus towards auto dealer marketing services, specially, car dealership lead generation. COMMACK, NY - Cars Digital Inc., a newly formed subsidiary of parent company, Long Island Media Inc., has announced it has officially opened its doors for business in its global headquarters in Commack, New York, this week. Cars Digital Inc. will be the third LIM branded company which operates out of the same … [Read more...]

Last Day for ICA Members to Book MERGE Conference at Tremendous Discount

September 15, 2017 By John Colascione Leave a Comment

NEW YORK, NY – It looks like my Internet Commerce Association (ICA) membership (individual level) just paid for itself for the entire year. Yep, that’s how good the discount is for ICA members who want to attend the “MERGE” conference next month. MERGE will take place in Orlando from Saturday Oct 14, 2017 to Wednesday Oct 18, 2017 at Marriott's Orlando World Center, 8701 World Center Drive, Orlando, Florida. If you are a member reach out to your contact at ICA for how … [Read more...]

Mark Your Calendars: Upcoming Domain Name Events in the United States

June 21, 2017 By John Colascione 2 Comments

LONG ISLAND, NY - The following domain name events are coming up within the next few months and will all be held in the United States (Las Vegas Nevada, NYC New York and Orlando Florida - All fantastic destinations for just about anything you can think of). Whether you are looking to meet new business prospects to grow your revenue, get to meet (in-person) people you ordinarily deal with only online, or you're just looking to get away, domain name events are great places … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

WEST PALM BEACH, FL - A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, … [Read More...]

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