Open Rates Are Losing Their Value; Here’s What Smart Marketers Measure Instead.
WEST PALM BEACH, FL – For years, email open rates have been one of the most widely used metrics in digital marketing. Businesses often judged the success of an email
Category: Business Growth
‘Call Tracking Metrics’ Rebrands to CTM.com; Highlights Familiar Corporate Branding Trend
WEST PALM BEACH, FL – Call Tracking Metrics has officially rebranded as CTM, adopting the premium three-letter domain CTM.com as its primary web address. The company announced the change on
Yahoo Said No to $44.6 Billion; Eight Years Later It Sold for Just $4.48 Billion (Ouch!)
WEST PALM BEACH, FL – In February 2008, Microsoft offered to buy Yahoo for $44.6 billion. Yahoo’s board rejected the proposal, arguing that the company was worth substantially more. Less
Why the Capital One-Discover Deal Is Bigger Than Most Consumers Realize
WEST PALM BEACH, FL – Millions of Discover cardholders are beginning to receive notices informing them that their accounts will soon transition into the Capital One ecosystem following the company’s
Regulation Doesn’t Weaken App Stores – It Gives Them Even More Control
WEST PALM BEACH, FL – Today, Google sent developers an update about age verification laws in the United States. On its face, the message looked narrow and procedural – a
Google’s New Confirmed Click Reporting Reveals Major Shift in AdSense Strategy
WEST PALM BEACH, FL – Google has introduced a brand new reporting feature in AdSense that finally uncovers when (or if) Google decides your ad layout is generating accidental clicks.
Google Quietly Reduces Publisher Control with New “Authorized Buyers” System
In a subtle but consequential change, Google is rolling out a new “Authorized Buyers” control in AdSense that will replace the legacy “Ad Networks” blocking interface starting November 6, 2025.
U.S. Court Ends Apple’s Monopolistic App Store Payment Practices
SAN FRANCISCO – In a landmark decision that could redefine how mobile apps handle payments, a U.S. federal court has ruled that Apple must allow developers to direct users to
October: National Cybersecurity Awareness Month: Is Your Business Truly Protected?
WEST PALM BEACH, FL – Every October, businesses across the country are reminded of a simple but critical truth: cybersecurity is no longer optional. As cybercriminals refine their tactics, small
‘Long Island Guide’ Relaunches With a New Bold, Editorial-Only Model
LONG ISLAND, NY – LongIslandGuide.com, one of the earliest websites dedicated to life on Long Island (established in 1996), has been relaunched with a new vision: to become the region’s
Hidden Gems: Some Ultra-Premium Domains I Discovered at MediaOptions
WEST PALM BEACH, FL – Earlier today, I found myself browsing the MediaOptions website after being referred there by a YouTube video that mentioned the company and spotlighted one of
How Artificial Intelligence Is Final Nail in Coffin for Traditional News Journalists
WEST PALM BEACH, FL – The emergence of artificial intelligence has fundamentally altered the landscape of journalism and news production, creating both unprecedented opportunities and existential threats for traditional media
How ADA Tax Credits Can Reduce Small Business Expenses of Website Accessibility
WASHINGTON, D.C. – According to the Bureau of Internet Accessibility, tax credits may be available for small businesses that take steps to improve their websites’ accessibility. These credits can help
GoDaddy or Namecheap: Which Registrar Should You Use to Buy an .AI Domain?
PHOENIX, AZ – With the boom of the artificial intelligence (AI) revolution the talk of the technology industry – both for good and bad – the demand for the .AI
Threads.com Acquired by Facebook Parent Meta; Expected to Redirect Soon
MENLO PARK, CA – Meta, the parent company of Facebook (which changed its corporate name in October 2021 to align with its vision for the “metaverse”), has acquired the domain
Domain Names as Digital Real Estate: The Parallels of Scarcity and Value
PALM BEACH, FL – In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with
Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains
PALM BEACH, FL – The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this
Sensational Spelling: Variants on Generic Keyword Domains Growing in Popularity
WEST PALM BEACH, FL – At this point, the Internet has been around for a while, and there are countless number of domain names out there that have been snapped
Google to Phase Out Call & Chat Reporting on Google My Business Profiles
WEST PALM BEACH, FL – In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This
Domain Registrar, Site Builder Squarespace Purchased by Permira for $6.9 Billion
NEW YORK, NY – Private-equity firm Permira has entered into a deal with Squarespace to acquire the website-building platform and domain host/registrar in an all-cash deal valued at $6.9 billion, according to
Mastering Search Engine Marketing: Expert Insights for Small Business Owners
This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV. MIAMI, FL – In today’s
Popular Question: “If I Build My Website on Shopify Who Owns My Website?”
FLORIDA: I get this question quite often and it’s pretty important to know the difference. I’ve discussed a bunch of similar issues with domain and site ownership in my book