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U.S. Supreme Court to Consider Trademark Rights on Generic Internet Domain Names

November 23, 2019 By John Colascione 4 Comments

PALM BEACH, FL - On Friday, the U.S. Supreme Court agreed to consider whether the addition of “.com” to a generic word or phrase can be trademarked when it reviews “United States Patent and Trademark Office v. Booking.com B.V.” on Docket No. 19-46 with the United States Court of Appeals for the Fourth Circuit. The issue has reached the highest court in the country after lower courts reversed the decisions of the U.S. Patent and Trademark Office ("USPTO") and Trademark … [Read more...]

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at … [Read more...]

Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand

April 1, 2013 By John Colascione

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Must Be Nice To Be “THE Sheriff” with “Sheriff.org”… URL Branded Vehicles

PALM BEACH, FL – Sometime back in 1996 someone had a pretty decent idea down in Florida; to register the Internet domain name “Sheriff.org” for the Broward County Sheriff's Office. I’m often reminded … [Read More...]

Why Investigations Into Google’s Search, Ad & Android Businesses Will Go Nowhere

PALM BEACH, NY – It seems like every day there is a brand new, squeaky clean investigation (or at least some accusations) into our good-ole’ friends at Google Inc., and Alphabet Inc. Swirling stories … [Read More...]

Malicious Web Code Added To Macy’s Website Leads to Critical Data Breach

PALM BEACH, FL - Right at the start of the year's busiest shopping season, retailer Macy's notified impacted customers (by letter) that an unauthorized third party was able to access sensitive … [Read More...]

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