PALM BEACH, FL - On Friday, the U.S. Supreme Court agreed to consider whether the addition of “.com” to a generic word or phrase can be trademarked when it reviews “United States Patent and Trademark Office v. Booking.com B.V.” on Docket No. 19-46 with the United States Court of Appeals for the Fourth Circuit. The issue has reached the highest court in the country after lower courts reversed the decisions of the U.S. Patent and Trademark Office ("USPTO") and Trademark … [Read more...]
Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”
PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]