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You are here: Home / Archives for Advertising Industry

What Do People Expect from Ads?

August 19, 2021 By John Colascione Leave a Comment

Data

PALM BEACH, FL - A 2021 survey of more than 2,000 US internet users ages 16-74 showed that what consumers most want from ads is information. Half (49.7%) said they want ads to give them product info, while one-third (39.9%) want ads to offer discounts. About the Data: Findings are based on a February 2021 survey of 2,013 US internet users ages 16-74. … [Read more...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

August 18, 2020 By John Colascione Leave a Comment

personalised-ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement new targeting restrictions which could lead to 'societal biases' which have been in place by Facebook for some time now. In a message to advertisers, Google laid out the changes in an email notification letting advertisers know that the changes will be implemented effective … [Read more...]

100 More Print Newspapers To Disappear Next Month, Along With Hundreds of Jobs

May 28, 2020 By John Colascione Leave a Comment

PALM BEACH, FL – More than 100 local and regional newspapers will disappear next month when News Corp Australia will cut publication and move many of its titles online, while others will cease to exist altogether. The news comes amid what the company said was a sharp decline in advertising revenue and a ‘double impact’ of COVID-19 and competition from tech platforms. According to the Sydney Morning Herald as many as 1000 jobs could be lost from just three titles, The … [Read more...]

Google Ads to Require Verification, But Implementation Will Take Years They Say

April 23, 2020 By John Colascione Leave a Comment

PALM BEACH, FL – According to the horse’s mouth, the Google Ads advertising program, responsible for about 40% of the total advertising seen online, will be rolling out a new feature which will allow users to see exactly who is behind an advertisement, while requiring businesses to verify their legal status in their state through documentation such as articles of incorporation, in order to purchase ads throughout the platforms reach. The move, in my opinion, is late in the … [Read more...]

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]

First Google (GOOGL), Now Facebook (FB) Under Attack by 47 Attorney Generals

October 23, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – In September, word started circulating across major media that Google (GOOGL) was expected to face scrutiny by 50 U.S attorney generals regarding alleged bias and antitrust violations from the tech giants advertising and search businesses. The probe, which would be the first of its kind since Microsoft was sued in 1998, was expected to potentially expand into other areas of the business later in the investigation. It's an investigation to determine … [Read more...]

Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management

February 11, 2018 By John Colascione Leave a Comment

NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting. Now you can increase or … [Read more...]

Digital Advertising Revenue Hits $19.6B in Q1 2017, Highest Q1 Earnings on Record

June 18, 2017 By John Colascione Leave a Comment

NEW YORK, NY – The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. Climbing 23 percent, or $3.7 billion, from the same period just a year ago, these earnings represent the second-highest quarter of all time, and follow on the heels the industry’s strongest … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Recent SEDO Weekly Sales List Includes “LLL.org” Domain Name Sale for $35,000

PALM BEACH, FL – According to the latest SEDO.com weekly domain sales report, the three letter “LLL” web address "FTP.org" just sold for $35,000.00. Other recent sales of “LLL.org” … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Data Breach: Unauthorized Party Accessed DoorDash Customer Information

SAN FRANCISCO, CA - According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a … [Read More...]

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