PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at … [Read more...]
e-Commerce Giant Amazon.com Mails Christmas Print Catalog via Direct Mail
PALM BEACH, FL – The e-commerce giant Amazon.com, which has put pressure on nearly every retailer in the country, has mailed a print catalog delivering a fresh experience (and reminder) to millions of customers who likely have become numb to the growing number of e-mail pitches flooding in-boxes. The catalog is Amazon's 2019 "Ultimate Wish List for Kids" available online at: https://www.amazon.com/holidaytoylist/ 2019 Amazon.com Holiday Guide, "Play Together" … [Read more...]
What Are the Key Benefits for “Dot Brand” nGTLD Owners; What’s In It for Them?
PALM BEACH, FL – Although I am not a huge fan of new gTLDs or even “Dot Brands”, today I watched a video by the Chief Marketing Officer of Afilias domain registry, Roland LaPlante, who explained ‘in detail’ the value of owning your own “dot BRAND.” LaPlante discusses the benefits in marketing, user security and what is likely one of the most desirable aspects achieved for the owning brand; “full control” of their own corporate space. I believe it is the best … [Read more...]
5 Years In, Where Are “.NYC” Domains Now? Landrush Registration Opened Oct., 2014
PALM BEACH, FL – “.NYC”, it’s called “The Official Web Address for New Yorkers”, and a top level domain name which is restricted to being registered only by “lawful” residents and/or businesses within the New York City area (the five boroughs). The slogan of being the “Official” web address of the City its named after isn’t just fluff marketing material either; it actually is, The Official URL, according to NYC.gov. The legal entity-registry is recorded as “The … [Read more...]
FTC Settles with Two Marketing Firms Over Fraudulent Reviews and Social Media Likes
PALM BEACH, FL – The Federal Trade Commission (FTC) has settled two lawsuits against two separate marketing firms, Devumi, LLC and Sunday Riley, both of which were accused of deceptive online marketing tactics designed to dupe consumers into making false assumptions based on user generated content and activity. In the first case, Devumi, LLC agreed to settle the FTC’s complaint challenging the sale of fake indicators of social media influence. In the second case, … [Read more...]
Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies
WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]
.Inc Domain Set to Be Next New gTLD ‘Flop’ Accompanied by Ridiculous Price Tag
NEW YORK, NY – If you have been waiting to get your hands on a new .inc domain name, you might as well just keep waiting; that is, until the price comes down somewhere between ‘reason-ability’ and ‘reality’. I’ve been interested in one of these domain names for quite some time now, however, checking the availability of a specific name, I’ve noticed that it will cost a whopping $3,500.00 to secure it during the early registration period. When the name becomes available for … [Read more...]
Two New Alternative URLs Hit Superhighway
NEW YORK, NY – If you’re looking around for a few good ways to confuse new prospective customers, you’ve got two new great opportunities to completely derail even your best marketing efforts; .LUXE and .PAGE new gTLDs have just worked their way into the mix. Minds + Machines, the company behind .LUXE domain names, which are intended to serve the Ethereum, blockchain and security industry, has released the .LUXE domain which opens for general availability on November 6, … [Read more...]
Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article
NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]
27 Ways to Increase Website Traffic in 2018
NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]
It’s a Miracle: Straight-Shooter on Forbes Gives Real Advice on Exact Match Domains
NEW YORK, NY – Nowadays, I read some much down-right bad advice and marketing hype spun-off as news that I actually feel it necessary when someone knows what in-the-world they’re talking about and actually offers ‘real’ advice to business owners. For instance, I came across an article in Forbes by columnist Michael Gargiulo, someone who obviously knows what he is talking about and is looking to give small business owners not just real advice, but real good advice. What a … [Read more...]
Rand Fishkin: If I Could Go Back to 1991 and Get Any Name, I Would Grab Porn.com
NEW YORK – Rand Fiskin, the original founder of Moz.com, has gone out on his own new venture called “Spark Toro”, using the domain name, SparkToro.com. Lucky him, he’s fairly accurate when he said it is a decent name you can easily remember, proven to me by the fact that I did not need to go look it up (again); I did in fact remember it a day later as I write this article, but in full disclosure, I typed it in Google’s search box yesterday while watching the video and I … [Read more...]
Shortcut to GDPR Preparation for Sites and Services That Do Not Target EU Users
NEW YORK - As you are probably well aware due to the number of emails you are receiving, by next Friday, May 25th, 2018, the EU General Data Protection Regulation (“GDPR”) will go into full effect. You should be preparing to update your Privacy Policy even if your site does not target EU users. I wanted to share what I have learned so far as I prepare to update some of my United States websites. I urge you to seek out your own advice and council on what to do to bring your … [Read more...]
Is Dominion Registries Having Trouble Selling Their New Alternative Dots?
NEW YORK - According to a press release by Dominion Registries, a division of Dominion Enterprises, the company is removing a long list of previously implemented registrant eligibility verification restrictions for its new gTLD industry-specific domain extensions which consist of .AUTOS, .BOATS, .HOMES, .MOTORCYCLES and .YACHTS. The changes will be made this year, beginning first with .BOATS, which is now available to anyone at all, for just about any reason, defined … [Read more...]
Clever: Radix Bolsters New gTLD Adoption Through Sponsored Startups, Buzz, Goodies
NEW YORK - They say that 'money talks and bullshit walks' (at least that is what my father used to say) and no-one likely knows this better than domain registry Radix, who maintains and operates several new catchy gTLD domain endings such as .tech and .online. Since 2016, Radix has been helping startup companies by putting a little money where their mouth is and providing new startups sponsorship covering sometimes as much as 100% of their expenses for exhibit booth fees and … [Read more...]