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Increasing Corporate Confidence Equals Bull Market for Premium Domain Names

April 17, 2025 By John Colascione Leave a Comment

The current record for the highest publicly reported domain sale is $30 million in 2019. If this domain sells at or near its asking price, it would more than triple this record, marking a significant milestone in the domain industry. File photo: Kathy images, licensed.

WEST PALM BEACH, FL –  The domain name industry is experiencing a surge in high-value sales this year, likely driven by renewed corporate spending confidence and increased demand for premium digital assets. Industry data and market activity suggest that 2025 could be one of the most active and lucrative years ever recorded in the secondary domain market. According to DNJournal, pretty-much 'the' single leading authority on publicly reported domain name … [Read more...]

Growth Of New Generic Top-Level Domains Impacting Traditional .COM and .NET

April 3, 2025 By John Colascione 2 Comments

Net

PALM BEACH, FL - The growth of new generic top-level domains (gTLDs) is reshaping the domain name industry, introducing a wave of innovation and diversification that challenges the long-standing dominance of traditional gTLDs like .COM and .NET. This transformation is not just technical but represents a fundamental shift in how businesses and individuals approach their digital identities. Expansion of the Domain Name System The introduction of new gTLDs stems from … [Read more...]

Identity Digital Takes Over Management, Marketing of .AI Domains for Government

January 23, 2025 By John Colascione Leave a Comment

anguilla

BELLEVUE, WA. - Domain name registrar and registry services provider Identity Digital officially took over the management and marketing last week of the internet country code top-level domain (ccTLD) .AI for the Government of Anguilla, a British Overseas Territory in the Caribbean whose ccTLD has gained considerable popularity in recent years with members of the artificial intelligence community. For years the small island country has been reaping a profit from the rising … [Read more...]

GoDaddy or Namecheap: Which Registrar Should You Use to Buy an .AI Domain?

October 6, 2024 By John Colascione Leave a Comment

GoDaddy nAMEcHEAP

PHOENIX, AZ - With the boom of the artificial intelligence (AI) revolution the talk of the technology industry – both for good and bad – the demand for the .AI domain has skyrocketed. Originally an obscure country code top-level domain (ccTLD) for the small Caribbean island of Anguilla, it has spiked in popularity with tech companies looking to cash in on the AI craze, making it one of the most popular extensions out there currently. That being said, the US-based GoDaddy … [Read more...]

Sensational Spelling: Variants on Generic Keyword Domains Growing in Popularity

September 12, 2024 By John Colascione Leave a Comment

Tumblr

WEST PALM BEACH, FL - At this point, the Internet has been around for a while, and there are countless number of domain names out there that have been snapped up for nearly every conceivable purpose. With that being said, an ever-growing number of legitimate brand name domains have been snapped up, giving rise to the growing popularity of alternate spellings of well known, generic, business-related keywords for domains, known as “sensational spelling.” Sensational spelling … [Read more...]

Google to Phase Out Call & Chat Reporting on Google My Business Profiles

July 23, 2024 By John Colascione Leave a Comment

Google to Phase Out Call & Chat Reporting on Google My Business Profiles

WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]

Unstoppable Domains Introduces AI to Create Secure Digital IDs for Crypto Users

June 13, 2024 By John Colascione Leave a Comment

Unstoppable Domains COO Sandy Carter on Digital Identity, AI, and Empowering Women in Web3

SAN FRANCISCO, CA – Unstoppable Domains, a company that offers blockchain-based domain names – such as .zil or .crypto – announced this week they have adopted the use of artificial intelligence (AI) in order to help “enhance the user experience” by allowing customers to utilize the growing technology to help craft “digital identities” for their “personal brand.” Unstoppable Domains COO Sandy Carter noted that all users have to do is provide some very basic material, either … [Read more...]

Maximizing Marketing Potential With Google Ads (Formally Google AdWords)

March 3, 2024 By John Colascione Leave a Comment

Google AdWords

FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]

The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses

March 3, 2024 By John Colascione Leave a Comment

Bing Advertising

FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]

What Is Geofencing And How Does It Work?

March 3, 2024 By John Colascione Leave a Comment

What Is Geofencing And How Does It Work?

FLORIDA - Geofencing is a location-based technology that creates virtual boundaries around a specific geographic area. These boundaries are defined by GPS, RFID, Wi-Fi, or cellular data. When a device, typically a smartphone or GPS-enabled device, enters or exits the predefined geographic area, it triggers a response or action. Here's how geofencing typically works: Imagine a virtual fence you can draw around any area, like your competitor's dealership or even … [Read more...]

Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online

December 24, 2023 By John Colascione Leave a Comment

Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. File photo: JLco Julia Amaral, ShutterStock.com, licensed.

Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]

Murder.net Gets A New Cover for “Explicit Content, Reader Reviews,” #Creepy

June 25, 2020 By John Colascione Leave a Comment

Murder Book

PALM BEACH, FL – Back in January of this year, I released “Murder.net - Countdown to The Next Nightmare: The First Fiction Horror Story Based Entirely On An Internet Domain Name.” What started out as just a way to make a cool domain name, well - a little cooler, is being improved upon for retail sale as I finally get around to the grueling marketing process which includes production in multiple formats (Print), (Kindle) (Audio-book) and sending copies out to review … [Read more...]

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]

e-Commerce Giant Amazon.com Mails Christmas Print Catalog via Direct Mail

November 4, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The e-commerce giant Amazon.com, which has put pressure on nearly every retailer in the country, has mailed a print catalog delivering a fresh experience (and reminder) to millions of customers who likely have become numb to the growing number of e-mail pitches flooding in-boxes. The catalog is Amazon's 2019 "Ultimate Wish List for Kids" available online at: https://www.amazon.com/holidaytoylist/ While a surprise when received, the delivery is … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking…

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

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Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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WHOIS Data Shrinks: GoDaddy’s Latest Move Reflects Post-GDPR Privacy Trend

PALM BEACH, FL - The public face of domain ownership is disappearing - and GoDaddy's latest announcement is just the latest proof. In an email sent to resellers today, GoDaddy announced it will no … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Records From 2024 AT&T Data Breach Are Once Again For Sale On The Dark Web

PALM BEACH, FL - A massive trove of nearly 90 million AT&T customer records, including Social Security numbers and other sensitive information, has resurfaced for sale on the dark web, reigniting … [Read More...]

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