NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]
It’s a Miracle: Straight-Shooter on Forbes Gives Real Advice on Exact Match Domains
NEW YORK, NY – Nowadays, I read some much down-right bad advice and marketing hype spun-off as news that I actually feel it necessary when someone knows what in-the-world they’re talking about and actually offers ‘real’ advice to business owners. For instance, I came across an article in Forbes by columnist Michael Gargiulo, someone who obviously knows what he is talking about and is looking to give small business owners not just real advice, but real good advice. What a … [Read more...]
Rand Fishkin: If I Could Go Back to 1991 and Get Any Name, I Would Grab Porn.com
NEW YORK – Rand Fiskin, the original founder of Moz.com, has gone out on his own new venture called “Spark Toro”, using the domain name, SparkToro.com. Lucky him, he’s fairly accurate when he said it is a decent name you can easily remember, proven to me by the fact that I did not need to go look it up (again); I did in fact remember it a day later as I write this article, but in full disclosure, I typed it in Google’s search box yesterday while watching the video and I … [Read more...]
Shortcut to GDPR Preparation for Sites and Services That Do Not Target EU Users
NEW YORK - As you are probably well aware due to the number of emails you are receiving, by next Friday, May 25th, 2018, the EU General Data Protection Regulation (“GDPR”) will go into full effect. You should be preparing to update your Privacy Policy even if your site does not target EU users. I wanted to share what I have learned so far as I prepare to update some of my United States websites. I urge you to seek out your own advice and council on what to do to bring your … [Read more...]
Is Dominion Registries Having Trouble Selling Their New Alternative Dots?
NEW YORK - According to a press release by Dominion Registries, a division of Dominion Enterprises, the company is removing a long list of previously implemented registrant eligibility verification restrictions for its new gTLD industry-specific domain extensions which consist of .AUTOS, .BOATS, .HOMES, .MOTORCYCLES and .YACHTS. The changes will be made this year, beginning first with .BOATS, which is now available to anyone at all, for just about any reason, defined … [Read more...]
Clever: Radix Bolsters New gTLD Adoption Through Sponsored Startups, Buzz, Goodies
NEW YORK - They say that 'money talks and bullshit walks' (at least that is what my father used to say) and no-one likely knows this better than domain registry Radix, who maintains and operates several new catchy gTLD domain endings such as .tech and .online. Since 2016, Radix has been helping startup companies by putting a little money where their mouth is and providing new startups sponsorship covering sometimes as much as 100% of their expenses for exhibit booth fees and … [Read more...]
Will People Use Alternative Domain Names Like They Do Toll Free Phone Numbers?
NEW YORK - Much like .com domain names, 1-800 toll free phone numbers with meaning in their letters such as 1-800-FLOWERS, are hard to come by these days – or even impossible to obtain, based on limited supply. Although it is indeed possible to get a 1-800 phone number today, if you’re looking for a vanity number, such as one with clear meaning in its letters, you’re much more likely to get it using an alternative such as 888. This is very much what we are seeing today … [Read more...]
Cars Digital Inc. Moves into Manhattan with ManhattanUsedCars.com
Digital ad agency announces acquisition and launch of regional shopping portals to cement digital footprint in surrounding Tri State area. NEW YORK - Today, Cars Digital Inc., has announced the acquisition, development and launch of ManhattanUsedCars.com, a localized vehicle shopping portal which will build a foundation for the company in its neighboring communities, Manhattan. The company owns and operates Long Island and NYC related automotive sites such as its … [Read more...]
Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms
NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]
Name Summit Digital Branding Conference; Entrepreneurs, Experts, Domain Enthusiasts
NEW YORK, NY – “NameSummit – The Digital Branding Conference” is just one week away. There will be over 40 speakers, including entrepreneurs, experts and digital branding superstars ready to engage with attendees. Expert panels will discuss leading trends in branding, influence marketing, social media and showcase the continuing evolution of domain names as an important part of powerful branding and advertising campaigns. Below is the updated line-up of experts; an … [Read more...]
Name Summit Conference in New York City Shaping Up to Be “Very Big Event”
Agenda includes long list of Industry Veterans; Live Domain Auction for WallStreet.com; Event Ending with Undisclosed "Presentation for Exclusive Asset Sale" yet to be revealed!! NEW YORK, NY – A few days ago I spoke via telephone (yes, that clunky old device still in use) with some of the people at NameSummit to discuss interesting developments for the upcoming event in New York City which is just weeks away. If you have not yet booked your tickets and stay to New York … [Read more...]
McDonald’s Terminates Plans for Branded gTLDs; Requests ICANN Not Delegate String
NEW YORK, NY – According to a letter written to ICANN on May 2, 2017, the McDonald’s globally branded empire has indicated it has lost interest in running and maintaining its own gTLD domains, (.McDonalds and .MCD), by terminating its registry agreement. McDonald’s is one of the world’s most visited restaurants, serves over 117 countries feeding millions of customers every day. In its top five markets (U.S., France, the U.K., Germany and Canada) nearly 75% of the … [Read more...]
Greatest Benefits of New gTLDs is PR, Temporary “Buzz Factor” “Link Equity”
NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]
Mark Your Calendars: Upcoming Domain Name Events in the United States
LONG ISLAND, NY - The following domain name events are coming up within the next few months and will all be held in the United States (Las Vegas Nevada, NYC New York and Orlando Florida - All fantastic destinations for just about anything you can think of). Whether you are looking to meet new business prospects to grow your revenue, get to meet (in-person) people you ordinarily deal with only online, or you're just looking to get away, domain name events are great places … [Read more...]
Uptrend: Revisiting the Competing Sites for the “Most Valuable Domain Name”
LONG ISLAND, NY - At the end of last year, based on what was happening in the online automotive industry, I took a good look at some of the major automotive websites as there was a steep industry decline in web traffic for the 4th Quarter. This is an update to where these sites are now and what's changed. The 3rd domain name on the list happens to be Cars.com, which was recently valued at a staggering $872 Million Dollars. If you are interested in a breakdown on just how … [Read more...]
Sedo Announces Management Change: Matthias Meyer-Schönherr Appointed CSO
GERMANY - June 8, 2017 – Sedo, the world’s largest domain marketplace and monetization provider is pleased to announce a shift within the Sedo management team. The role of Chief Sales Officer (CSO) Global has been assumed by Sedo and industry veteran, Matthias Meyer-Schönherr. Dima Beitzke, will be stepping down to pursue a new opportunity outside of the domain industry. The management of both the North American and International sales teams will continue from Sedo’s … [Read more...]
Schilling Comes Clean on Domain Hike; “Understands Price Increases Unpopular”
The world is in an uproar at the moment – the domain world that is. New gTLD domain names, those under the Uniregistry umbrella (which is a lot of them), will experience “significant” price hikes in the coming years, some of which could be up to 300% higher than originally released at. The domain community is not happy. There are many good reasons why people are in an uproar; for one, you have domain investors who may have purchased large numbers of these domains; second, … [Read more...]
New Google Search Tactic, Search “Box” Optimization, Making The Rounds
Someone introduced me to a new Internet marketing process yesterday which sounded too good to be true; sort of like Search Engine Optimization, nowadays; not realistic unless your budget is very strong. While looking into it some, I found out that it does make sense and people are in-fact using this process called SBO (Search Box Optimization) and it probably works, but it is considered a "Black-hat" tactic intended to "trick" Google into thinking a particular search term is … [Read more...]
11 Tools to Market, Maintain, and Improve Your Website; Measure Your Competition
Below are ten great online tools which will help you be successful online. They are invaluable tools for both marketing and research and can help save you lots of time as well help you make critical decisions with much more insight then without them. Although there are probably thousands of tools online, these are the ones I like to use most and can help you gain a competitive advantage over your competition. A List of 10 Great (and mostly free) Tools to improve your … [Read more...]
How to Create Great Titles for Your Content; Get More Clicks, Shares, Web Traffic
It is pretty well excepted among marketers that the title of your article can be more important than the actual body of content. Reason being, if no-one is interested enough to click on the title of your article, no-ones reading it anyway. Makes sense right? I stumbled onto a great article which visualized the "title attributes" in a way I had not seen before, and sometimes when I find great ideas, I write about it here. I find that not only will it help others, but it better … [Read more...]
115 Advertising Quotes for Today’s, ‘Should Be’, Social Savvy, Marketing Executive
Today's marketer has infinite options and processes to consider when working to either brand, market or promote services and companies for themselves or for clients. If this list doesn't give you some fresh ideas on what to work on next, I don't know what will. Regardless of how good of a marketing executive, or even a beginner, you feel that you are, there is always room for improvement and keeping pace with what you're missing is certainly something you need to stay focused … [Read more...]
