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Forbes Details How Mission Critical “.com” Domains Remain; Naysayers Delusional

September 12, 2022 By John Colascione 1 Comment

Naysayers Delusional

PALM BEACH, FL – While I periodically entertain alternatives and still hold and use a few, I remain a big believer in the “.com” domain name extension over any other available alternative in nearly any scenario. There are only a few cases where an alternative makes sense and looks good, but remains vulnerable. I have always based this very simple and what should be obvious logic to what has taken place for general marketing in the past with the “1-800” business which … [Read more...]

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]

e-Commerce Giant Amazon.com Mails Christmas Print Catalog via Direct Mail

November 4, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The e-commerce giant Amazon.com, which has put pressure on nearly every retailer in the country, has mailed a print catalog delivering a fresh experience (and reminder) to millions of customers who likely have become numb to the growing number of e-mail pitches flooding in-boxes. The catalog is Amazon's 2019 "Ultimate Wish List for Kids" available online at: https://www.amazon.com/holidaytoylist/ While a surprise when received, the delivery is … [Read more...]

What Are the Key Benefits for “Dot Brand” nGTLD Owners; What’s In It for Them?

October 28, 2019 By John Colascione 2 Comments

PALM BEACH, FL – Although I am not a huge fan of new gTLDs or even “Dot Brands”, today I watched a video by the Chief Marketing Officer of Afilias domain registry, Roland LaPlante, who explained ‘in detail’ the value of owning your own “dot BRAND.” LaPlante discusses the benefits in marketing, user security and what is likely one of the most desirable aspects achieved for the owning brand; “full control” of their own corporate space. I believe it is the best explanation … [Read more...]

Buyer of Record-Breaking Domain Sale, “Voice.com”, Ordered to Pay $24M SEC Fine

October 9, 2019 By John Colascione 1 Comment

PALM BEACH, FL – On May 30, 2019, the domain name “Voice.com” was sold in a record-breaking all-cash transaction that has officially gone down in the history books as the highest valued domain name sale ever on record when Blockchain company “Block.one” purchased the .com web address from MicroStrategy Incorporated (Nasdaq: MSTR) for $30,000,000.00. The sale lit-up the domain industry when it was announced in June of this year in a MicroStrategy press release. Domain … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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A cyber thriller where the countdown to death is always ticking…

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Record-Breaking Data Leak Exposes 16 Billion Credentials Including Session Tokens

WEST PALM BEACH, FL - A massive trove of approximately 16 billion username-password combinations—along with session tokens and cookies - has surfaced on unsecured servers, cybersecurity researchers … [Read More...]

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