PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
What Are the Key Benefits for “Dot Brand” nGTLD Owners; What’s In It for Them?
PALM BEACH, FL – Although I am not a huge fan of new gTLDs or even “Dot Brands”, today I watched a video by the Chief Marketing Officer of Afilias domain registry, Roland LaPlante, who explained ‘in detail’ the value of owning your own “dot BRAND.” LaPlante discusses the benefits in marketing, user security and what is likely one of the most desirable aspects achieved for the owning brand; “full control” of their own corporate space. I believe it is the best explanation … [Read more...]
Buyer of Record-Breaking Domain Sale, “Voice.com”, Ordered to Pay $24M SEC Fine
PALM BEACH, FL – On May 30, 2019, the domain name “Voice.com” was sold in a record-breaking all-cash transaction that has officially gone down in the history books as the highest valued domain name sale ever on record when Blockchain company “Block.one” purchased the .com web address from MicroStrategy Incorporated (Nasdaq: MSTR) for $30,000,000.00. The sale lit-up the domain industry when it was announced in June of this year in a MicroStrategy press release. Domain … [Read more...]