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7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online

December 24, 2023 By John Colascione Leave a Comment

Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. File photo: JLco Julia Amaral, ShutterStock.com, licensed.

Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]

Google’s Senior Search Analyst: Domain Names Won’t “Make or Break Your SEO”

August 17, 2023 By John Colascione Leave a Comment

This factoid came out after Mueller was questioned about the utilization of dashes in domain names, and whether or not it was a good idea to use keywords in your domain. File photo: docstockmedia, Shutter Stock, licensed.

MOUNTAIN VIEW, CA - In a recent discussion on Mastodon, Google’s John Mueller – the company’s Senior Search Analyst and Search Relations team lead – was discussing the topic of domain names, and while offering tips on search engine optimization (SEO), he relayed his opinion that whatever an individual or company’s domain name is - “it's never going to make or break your SEO.”  This factoid came out after Mueller was questioned about the utilization of dashes in domain … [Read more...]

Sedo Holding Special “No-Reserve” .CO Domain Auction Event July 23rd – 30th

July 16, 2020 By John Colascione 1 Comment

InterNetX

WEST PALM BEACH, FL – This morning Sedo, the world’s leading domain marketplace is announced a special “No-Reserve” .CO - auction event with mainly English keyword domains which will be held from July 23-30. The auction is said to be in honor of .CO’s 10th anniversary. The general public was able to register “.co” domain names on a first-come, first-served basis (general availability) beginning July 20, 2010. The is a closed auction with no open application phase. The … [Read more...]

How Am I Supposed to Find A Good Domain Name When They Are Already All Gone?

April 8, 2020 By John Colascione 1 Comment

PALM BEACH, FL – Finding a good, short, “.com” domain name nowadays is much harder than it was in the past, but it certainly isn’t impossible. What you don’t want to do, is listen to bad advice from someone who tells you to go ahead and register an alternative, such as “.net”, “.biz”, or “.info”. Whatever you do, don’t make that mistake, because you will very likely regret it at some point in the future. Unless your business is an ‘organization” you could get a “.org” … [Read more...]

U.S. Supreme Court to Consider Trademark Rights on Generic Internet Domain Names

November 23, 2019 By John Colascione 4 Comments

PALM BEACH, FL - On Friday, the U.S. Supreme Court agreed to consider whether the addition of “.com” to a generic word or phrase can be trademarked when it reviews “United States Patent and Trademark Office v. Booking.com B.V.” on Docket No. 19-46 with the United States Court of Appeals for the Fourth Circuit. The issue has reached the highest court in the country after lower courts reversed the decisions of the U.S. Patent and Trademark Office ("USPTO") and Trademark … [Read more...]

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]

Panels Consistently Find That “Domain Investing” Is Legitimate Bona Fide Offering

October 10, 2019 By John Colascione 2 Comments

PALM BEACH, FL – Upon reading recent news from “Neus News”, I stumbled onto an interesting find where Howard Neu, a long-time attorney for the domain name industry, was representing a domain owner in a case where Oath Inc. (now Verizon Media), the company that purchased Yahoo! related assets in 2017 for $4.83 billion, claimed the domain name “YMobile.com” was infringing on Yahoo! related trademarks such as “Y”’ and “Y!”, as well as “Y Mobile” (although Y Mobile is only held … [Read more...]

Investor Land Grab Opportunity Arises from Donuts Registry with Reduced Price gTLDs

October 8, 2019 By John Colascione 1 Comment

PALM BEACH, FL –An interesting opportunity has arisen from new domain name registry company Donuts Inc., which operates roughly 240 new generic top-level domains (gTLDs). Although I am less than a huge fan of new gTLDs, there are industry veterans who do in fact use them in certain scenarios of ‘super premiums’, and you’ll have an opportunity to filter through a list of over 1.1 million names (previously on hold) now being released in a price-drop by the … [Read more...]

Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

Google Trends: Past Five Years in Review

October 27, 2018 By John Colascione Leave a Comment

NEW YORK, NY - Google Trends is a tool provided by Google which allows you to review what words, phrases and terms are trending and measure their popularity based on what people are searching for on Google.com. Users can sort and review search history based on region, dates and time periods as well as view top lists within certain categories of content types. Below is a list of what keyword and keyword phrases were trending for the past five years from 2017 to 2013. These … [Read more...]

27 Ways to Increase Website Traffic in 2018

July 30, 2018 By John Colascione Leave a Comment

NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]

LSIGraph: A Free, Yet Limited “Latent Semantic Indexing” Word Research Tool

July 28, 2018 By John Colascione Leave a Comment

NEW YORK, NY – You might be familiar with my list of online tools to run, market and manage your Internet business; or you might have just seen it for the first time today. I’m adding something new to the list. It’s called the LSIGraph, and it’s free for a limited number of searches. I’ll give you an example of how it works and how it might help your web pages rank better for online searches. For a quick visual on Latent Semantic Indexing, see this very old post. Note: … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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The Evolving Landscape of Search, SEO, AI and the Role of Domains

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Near Identical Domain Used To Scam Over $800,000 With Wire For Real Estate Deal

AUSTRALIA - A South Australian woman narrowly avoided a complete financial disaster after falling victim to a sophisticated business email compromise (BEC) scam that led to the loss of over $800,000. … [Read More...]

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