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You are here: Home / Archives for advertising

What Do People Expect from Ads?

August 19, 2021 By John Colascione Leave a Comment

Data

PALM BEACH, FL - A 2021 survey of more than 2,000 US internet users ages 16-74 showed that what consumers most want from ads is information. Half (49.7%) said they want ads to give them product info, while one-third (39.9%) want ads to offer discounts. About the Data: Findings are based on a February 2021 survey of 2,013 US internet users ages 16-74. … [Read more...]

Great Search Engine, Strange Web URL; Two Years Later, “Duck.com” Still Just Redirects

January 2, 2021 By John Colascione 2 Comments

DuckDuckGo

PALM BEACH, FL – A couple of days ago I looked up and saw a highway sign and thought to myself, 'great search engine, horrible name.' That was after seeing a sign off I-95, in West Palm Beach, Florida advertising what is a better search engine then Bing and Yahoo, but still far less use. Also sort of odd, there was no web URL on the sign. Back in 2018, the domain name “Duck.com” was seen to have changed hands according to domain registrar details pointed out by domain … [Read more...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

August 18, 2020 By John Colascione Leave a Comment

personalised-ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement new targeting restrictions which could lead to 'societal biases' which have been in place by Facebook for some time now. In a message to advertisers, Google laid out the changes in an email notification letting advertisers know that the changes will be implemented effective … [Read more...]

100 More Print Newspapers To Disappear Next Month, Along With Hundreds of Jobs

May 28, 2020 By John Colascione Leave a Comment

PALM BEACH, FL – More than 100 local and regional newspapers will disappear next month when News Corp Australia will cut publication and move many of its titles online, while others will cease to exist altogether. The news comes amid what the company said was a sharp decline in advertising revenue and a ‘double impact’ of COVID-19 and competition from tech platforms. According to the Sydney Morning Herald as many as 1000 jobs could be lost from just three titles, The … [Read more...]

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]

First Google (GOOGL), Now Facebook (FB) Under Attack by 47 Attorney Generals

October 23, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – In September, word started circulating across major media that Google (GOOGL) was expected to face scrutiny by 50 U.S attorney generals regarding alleged bias and antitrust violations from the tech giants advertising and search businesses. The probe, which would be the first of its kind since Microsoft was sued in 1998, was expected to potentially expand into other areas of the business later in the investigation. It's an investigation to determine … [Read more...]

Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video

May 7, 2019 By John Colascione Leave a Comment

PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]

Domains and Divorce, Are You Prepared for Your Domain Assets to Come Under Fire?

December 28, 2018 By John Colascione 4 Comments

WEST PALM BEACH, FL – This is a very personal post today with thoughts you might find surprising, however, one thing that readers of my site will always get is honesty, good, bad, or ugly; you’re going to have the opportunity to read through the details of my experience on the web – with whatever it may be – and those who read these articles have come to expect and respect my honesty and thoughts where sharing my real world experience on the Internet and within circles of … [Read more...]

Will Internet Remain Safe Place to Invest and Conduct Business in Years to Come?

May 5, 2018 By John Colascione Leave a Comment

NEW YORK – Back in 2016, the ICA, (The Internet Commerce Association) asked me a very important question; they asked what I thought would be some of the biggest challenges the domain industry would face in the coming years. While some might answer that question with suggestions about the difficulties new gTLDs may bring toward branding, or monetization strategies with domain parking from declining CPCs, my answer was likely very - very different than most domainers. This … [Read more...]

RegistrarStats.com to Shut Down Due to Dwindling Interest? What Say You?

January 5, 2018 By John Colascione Leave a Comment

NEW YORK, NY – I received an email the other day about RegistrarStats.com being shut down next month in February (the 19th) and I took special interest in that email notification as I had just used the site the day before to point out some gTLD stats. I never realized that the site was owned by Donuts Inc., but seeing the email notification, it’s pretty obvious. Donuts is a company that has applied for hundreds of new gTLDs and is somehow affording to pay-for and renew at … [Read more...]

Watching Businesses “Begin” with Google

December 19, 2017 By John Colascione Leave a Comment

It’s not always about the money, some entrepreneurs might tell you… It’s about the thrill of making ‘Something’ out of ‘Nothing’.   Cars Digital Inc. - Dealer Lead Generation & Automotive Advertising https://www.carsdigital.com/ Cars Digital Inc. is an automotive subsidiary company of Long Island Media Inc., a certified CDK Global Partner, registered BBB Company and Google Certified Agency. The mission of Cars Digital is to develop proprietary tools and … [Read more...]

Yellow Pages Goes Green ® (Yellow Pages Directory Inc.) Makes Additional Top 100 List

November 15, 2017 By John Colascione Leave a Comment

NEW YORK, NY - A project I have put considerable work and time into over the years has made yet another Top 100 list thanks to https://www.vendasta.com. Vendasta offers a platform for companies that sell to local businesses. Calling themselves, an agency-in-a-box solution, it includes a sales CRM, needs-analysis tools, marketing automation, app services, and white-label fulfillment. The listing, which is very detailed and fairly accurate despite it uses only publicly … [Read more...]

Name Summit Digital Branding Conference; Entrepreneurs, Experts, Domain Enthusiasts

July 31, 2017 By John Colascione Leave a Comment

NEW YORK, NY – “NameSummit – The Digital Branding Conference” is just one week away. There will be over 40 speakers, including entrepreneurs, experts and digital branding superstars ready to engage with attendees. Expert panels will discuss leading trends in branding, influence marketing, social media and showcase the continuing evolution of domain names as an important part of powerful branding and advertising campaigns. Below is the updated line-up of experts; an … [Read more...]

Name Summit Conference in New York City Shaping Up to Be “Very Big Event”

July 13, 2017 By John Colascione Leave a Comment

Agenda includes long list of  Industry Veterans; Live Domain Auction for WallStreet.com; Event Ending with Undisclosed "Presentation for Exclusive Asset Sale" yet to be revealed!! NEW YORK, NY – A few days ago I spoke via telephone (yes, that clunky old device still in use) with some of the people at NameSummit to discuss interesting developments for the upcoming event in New York City which is just weeks away. If you have not yet booked your tickets and stay to New York … [Read more...]

Digital Advertising Revenue Hits $19.6B in Q1 2017, Highest Q1 Earnings on Record

June 18, 2017 By John Colascione Leave a Comment

NEW YORK, NY – The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. Climbing 23 percent, or $3.7 billion, from the same period just a year ago, these earnings represent the second-highest quarter of all time, and follow on the heels the industry’s strongest … [Read more...]

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by: John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From LinkedIn Spaces to Real Faces at The South Florida Domainers Meetup in Fort Lauderdale

FORT LAUDERDALE, FL - Last week I had the pleasure of visiting the South Florida Domainers meetup which took place in Fort Lauderdale, at the Sistrunk Marketplace & Brewery, an interesting place … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Managed Care Confirms Serious Breach of Nearly 9 Million Patients’ Critical Info

ATLANTA, GA - Managed Care of North America, Inc. (MCNA), a major insurance company, suffered a data breach that exposed the personal information of nearly 9 million patients. The Atlanta-based … [Read More...]

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