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Murder.net — A Cyber Thriller for Domain Name Enthusiasts and Beyond

June 2, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - For over two decades, I’ve been deeply entrenched in the domain name industry—an ecosystem where names aren’t just words, but digital real estate with the power to shape ideas, brands, and sometimes, even entire industries. That’s why I’m excited to announce the release of my latest book: Murder.net, a cyber thriller that blends the dark web, the psychology of digital obsession, and the hidden underworld behind domain names. The story behind … [Read more...]

Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name

June 2, 2025 By John Colascione Leave a Comment

In the heart of Wall Street, a regal gorilla sits beneath a towering sign that reads ".COM IS KING," symbolizing the dominance of premium domains in the digital economy. This striking image captures the true power and authority that the right domain name can bring to a brand.

WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]

Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders

May 31, 2025 By John Colascione Leave a Comment

Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders

WEST PALM BEACH, FL - The domain name industry is experiencing significant growth, with projections indicating a continued upward trajectory. According to the recently released Domain Names – Global Strategic Business Report 2025 by ResearchAndMarkets.com, the global market for domain names was estimated at 378.6 million registered domains in 2024 and is projected to reach 459.9 million by 2030, reflecting a compound annual growth rate (CAGR) of 3.3% . Regional Growth and … [Read more...]

The Evolving Landscape of Search, SEO, AI and the Role of Domains

May 15, 2025 By John Colascione 4 Comments

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]

Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

September 21, 2024 By John Colascione Leave a Comment

The Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]

Using The Power of Content Writing to Elevate Your Voice, Shape Perceptions

February 26, 2024 By John Colascione Leave a Comment

Content

At the heart of effective storytelling lies content writing—a craft that transcends mere words to forge meaningful connections, shape perceptions, and drive action. In this article, we delve into the transformative potential of content writing services and why entrusting your company's narrative to skilled professionals can be a game-changer in the realm of digital marketing. 1. Captivating Your Audience: The Essence of Content In a crowded digital landscape, capturing … [Read more...]

Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

Interest Continues In Alternative Domain Name, “.io” By Internet, Tech Firms

July 20, 2023 By John Colascione Leave a Comment

io domains

PALM BEACH, FL - When it comes to building a successful company, two of the most vital components to first establishing your digital presence – the main way that your customers are most likely to discover you – is to create a website and to choose an appropriate domain name. While the.com extension is by far the most commonly used by companies – and the one most consumers seek – there are a plethora of other extensions available out there to choose from.  For the … [Read more...]

SEARCHEN NETWORKS® Wins Regional Best in Digital Marketing Agencies Award

May 14, 2020 By John Colascione Leave a Comment

WEST PALM BEACH, FL, - PRESS RELEASE - Internet Marketing Services Inc., a part of SEARCHEN NETWORKS®, has announced it has been awarded “Best in Digital Marketing Agencies” for 2020 in “West Palm Beach, Florida” according to Expertise.com, a national yet locally focused business services ratings site. Chief Executive Officer of Internet Marketing Services Inc., John Colascione, commented on the recent award saying: I’m excited to accept this award which which … [Read more...]

Miami Herald To Cease Printing on Saturday, Says More Customers Reading Online

December 19, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The Miami Herald, one of the largest newspaper media companies in the State of Florida, has announced it will cease printing its Saturday edition newspaper and instead, bulk-up its Friday and Sunday editions. Aminda Marqués González, President, Publisher and Executive Editor of the paper, announced the news via a letter to readers published December 17, 2019. The Miami Herald is changing to meet the needs of our readers and the communities we serve long … [Read more...]

Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”

November 14, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]

What Are the Key Benefits for “Dot Brand” nGTLD Owners; What’s In It for Them?

October 28, 2019 By John Colascione 2 Comments

PALM BEACH, FL – Although I am not a huge fan of new gTLDs or even “Dot Brands”, today I watched a video by the Chief Marketing Officer of Afilias domain registry, Roland LaPlante, who explained ‘in detail’ the value of owning your own “dot BRAND.” LaPlante discusses the benefits in marketing, user security and what is likely one of the most desirable aspects achieved for the owning brand; “full control” of their own corporate space. I believe it is the best explanation … [Read more...]

Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article

October 27, 2018 By John Colascione 1 Comment

NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]

Name Summit Digital Branding Conference; Entrepreneurs, Experts, Domain Enthusiasts

July 31, 2017 By John Colascione Leave a Comment

NEW YORK, NY – “NameSummit – The Digital Branding Conference” is just one week away. There will be over 40 speakers, including entrepreneurs, experts and digital branding superstars ready to engage with attendees. Expert panels will discuss leading trends in branding, influence marketing, social media and showcase the continuing evolution of domain names as an important part of powerful branding and advertising campaigns. Below is the updated line-up of experts; an … [Read more...]

Name Summit Conference in New York City Shaping Up to Be “Very Big Event”

July 13, 2017 By John Colascione Leave a Comment

Agenda includes long list of  Industry Veterans; Live Domain Auction for WallStreet.com; Event Ending with Undisclosed "Presentation for Exclusive Asset Sale" yet to be revealed!! NEW YORK, NY – A few days ago I spoke via telephone (yes, that clunky old device still in use) with some of the people at NameSummit to discuss interesting developments for the upcoming event in New York City which is just weeks away. If you have not yet booked your tickets and stay to New York … [Read more...]

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by: John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking…

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In The News

  • DNJournal: New Book From Veteran Domainer
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  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
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  • 24 Leading Domain Experts Analyze 2017

Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Record-Breaking Data Leak Exposes 16 Billion Credentials Including Session Tokens

WEST PALM BEACH, FL - A massive trove of approximately 16 billion username-password combinations—along with session tokens and cookies - has surfaced on unsecured servers, cybersecurity researchers … [Read More...]

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