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PALM BEACH, FL –An interesting opportunity has arisen from new domain name registry company Donuts Inc., which operates roughly 240 new generic top-level domains (gTLDs). Although I am less than a huge fan of new gTLDs, there are industry veterans who do in fact use them in certain scenarios of ‘super premiums’, and you’ll have an opportunity to filter through a list of over 1.1 million names (previously on hold) now being released in a price-drop by the registry.
Interested parties can wait for an auction on Nov. 1, 2019, or can grab them right now, for a bit more of a higher price, most of which still seem somewhat reasonable depending on the name, if you are in it for the long term, to use them, or to hold onto them for years as they mature.
If you think a domain you preorder will have a lot of competition, you can purchase the domain now at its current price. If you choose to do so you’ll have instant access to the domain and it will renew at the reduced price as of November 5, 2019, which can be found as the preorder price or as listed in the .CSV files.”
If you’re interested in ownership of new gTLD domain names and/or your business operates in a particular niche, it might be worth-while to download the two CSV files made available just to do a quick scan of the inventory and identify any keyword driven names you might find useful.
Again, what is most interesting about this opportunity, is that although the price is reduced on November 1, names you find valuable to you can be purchased right now marked down from what they were being held out for.
Over 1 million names are sorted by keywords, extension, renewal price, etc., and can be purchased right now at Name.com (link) which is also owned and operated by Donuts Inc.
As far as their value, before you purchase, you might also find worth-while to listen to the new GTLD experience from “.com” pioneer Michael Berkens, who sold his premium domain name portfolio to GoDaddy for $35.5 million in 2017. He also sold Meet.me for $450,000.
While in Ashville North Carolina, during Rick Schwartz’s domain name event, Berkens, spoke specifically to attendees on his experience with monetizing new gTLD domain names. While he did not suggest the new gTLD domains should be used simply for investment under normal circumstances or in general, he did state that in some cases, certain super premium new gTLDs where generating revenue from parking and type in traffic alone when it comes to highly used exact match phrases – those always used together.
A few examples of super premiums Berkins mentioned where Obama.Care, Moving.Company, Bank.Loans, Online.Dating, Atlantic.City, etc., which Berkins stated were generating thousands of visitors per year and earning their reg fees and then some. He also reiterated several times that it needs to be something that goes together naturally, “Natural Phrases”, not necessarily the most popular extension, which he suggested is irrelevant.
Berkins also noted that there are other gTLDs he refers to as “gTLD death”; specifically the GEOs, the .london, .nyc, .berlin, .tokyo…. “all death, no traffic, zero – nothing; all of which should be avoided at all costs” he stated.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
I doubt there is “opportunity” here, they will keep reducing the prices of new registrations as things go south for investors, trying to extract a bit more money on the slide down.
Agree on the GEOs, probably the worst category after .brand.