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Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

June 10, 2025 By John Colascione 3 Comments

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly generous—far beyond what the current market would realistically support. It reminded me of a time, 10 to 15 years ago, when domains were often priced based on hypothetical potential rather than actual sales data or revenue performance. It seems like the prices are based more on … [Read more...]

Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name

June 2, 2025 By John Colascione Leave a Comment

In the heart of Wall Street, a regal gorilla sits beneath a towering sign that reads ".COM IS KING," symbolizing the dominance of premium domains in the digital economy. This striking image captures the true power and authority that the right domain name can bring to a brand.

WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]

The Evolving Landscape of Search, SEO, AI and the Role of Domains

May 15, 2025 By John Colascione 4 Comments

WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]

2025 Digital Real Estate Surge: High-Value Domains Prove Worth With More Big Sales

May 1, 2025 By John Colascione Leave a Comment

WEST PALM BEACH, FL - The domain industry is experiencing a surge in high-value transactions, as highlighted in DN Journal's latest report titled "Sizzling Domain Sales Continue to Light Up The Charts With 8-Figure Blockbuster Leading the Way." April 2025 has proven to be a landmark month, with several significant sales reshaping the domain landscape.​ Among the notable transactions, Icon.com was acquired for $12 million, marking it as the sixth-largest publicly reported … [Read more...]

“A Domain Name Is Born” But Never Grew Up; Reserved at Birth, Forgotten by Time

April 20, 2025 By John Colascione Leave a Comment

Money Careers section titled A Domain Name Is Born.

WEST PALM BEACH, FL - Nearly two decades ago, my local newspaper at the time, Newsday, ran a front-page story in its Money & Careers section titled “A Domain Name Is Born.” The article spotlighted a fascinating emerging trend: forward-thinking parents reserving web addresses for their newborns - sometimes before the child was even born. I snapped a photo of the front cover back in 2007, struck by how the digital world was starting to influence even baby names. I grabbed … [Read more...]

Increasing Corporate Confidence Equals Bull Market for Premium Domain Names

April 17, 2025 By John Colascione Leave a Comment

The current record for the highest publicly reported domain sale is $30 million in 2019. If this domain sells at or near its asking price, it would more than triple this record, marking a significant milestone in the domain industry. File photo: Kathy images, licensed.

WEST PALM BEACH, FL –  The domain name industry is experiencing a surge in high-value sales this year, likely driven by renewed corporate spending confidence and increased demand for premium digital assets. Industry data and market activity suggest that 2025 could be one of the most active and lucrative years ever recorded in the secondary domain market. According to DNJournal, pretty-much 'the' single leading authority on publicly reported domain name … [Read more...]

Forbes Details How Mission Critical “.com” Domains Remain; Naysayers Delusional

September 12, 2022 By John Colascione 1 Comment

Naysayers Delusional

PALM BEACH, FL – While I periodically entertain alternatives and still hold and use a few, I remain a big believer in the “.com” domain name extension over any other available alternative in nearly any scenario. There are only a few cases where an alternative makes sense and looks good, but remains vulnerable. I have always based this very simple and what should be obvious logic to what has taken place for general marketing in the past with the “1-800” business which … [Read more...]

Like A Dollar And A Dream, 4-Letter Domain “NFTS.com” Sells for Cool $15 Million Dollars

August 9, 2022 By John Colascione Leave a Comment

NFTS.com

PALM BEACH, FL - A four-letter “.com” domain name has been purchased for the staggering price of $15 million dollars. NFTS.com was first registered approximately 18 years ago, likely for $10.00 or $20.00. Who knew that the letters “NFTS” would become a four-letter acronym for “non-fungible tokens,” - unique cryptographic tokens? Four letter domains, often referred to as "LLLL" domains, are relatively scarce. There are roughly 457,000 possible four-letter combinations and … [Read more...]

Hyphenated Domain Name Fetches Over $61k In Latest SEDO Weekly Sales Report

April 27, 2021 By John Colascione Leave a Comment

Sedo

WEST PALM BEACH, FL – The hyphenated domain name “TN-I.com” sold at $61,990 this past week according to the latest SEDO.com weekly domain sales report. The web address is currently parked. I've always avoided hyphenated domains unless the words being used are ordinarily hyphenated or it separates two extremely popular words mostly used together. There are some instances where this works well, but with TN-I, let's just say I'm not a fan of this one. Also … [Read more...]

Generic Domain, Angel.com, Hits SEDO Weekly Sales List at $2,000,000

April 20, 2021 By John Colascione Leave a Comment

Sedo

WEST PALM BEACH, FL – The generic domain name “Angel.com” sold at $2,000,000 this past week according to the latest SEDO.com weekly domain sales report. The five letter generic web address is currently leading to a crowdfunded movie studio website said to allows angel-investor users to choose which titles get funded. Also notable is a .de domain “credit.de” that sold for a 40,000 EUR ($48,138.00) and a .net … [Read more...]

Domain Brokers Team Up to Sell Premium Name Pair: Client.com and Clients.com

July 6, 2020 By John Colascione 1 Comment

WEST PALM BEACH, FL - According to a press release, Domain brokerage firms Prime Loyalty run by Jeff Garbutt and Michael Law's Grit Brokerage have teamed up to bring the 'super-premium digital assets' Client.com and Clients.com to the market. Client.com and Clients.com are 25 and 23 year-old domain names and were originally registered back in 1994 and 1996 respectfully. These category defining domain assets will take command of any digital space surrounding a B2B or B2C … [Read more...]

Expired Auction for “AllStar.com” Cancelled; Bidding Moved Quickly Before Renewed

October 17, 2019 By John Colascione 1 Comment

PALM BEACH, FL – The premium sports domain name “AllStar.com”, originally registered in 1994, recently expired and was automatically sent to GoDaddy’s auction platform where bidding reached $40,000 within two days. The auction was apparently cancelled on October 14, 2019 when its owner re-registered the name within the time period aloud by Enom.com, the registry where the name is held. Such a name would certainly have been a big score for one of the many bidders if … [Read more...]

NYT Highlights Sealed Auction of Domain “Democracy.com” Via Heritage Auctions

October 10, 2019 By John Colascione Leave a Comment

UPDATE 11/4/2019: Auction for Domain Name “Democracy.com” Extended to November 7th Closing PALM BEACH, FL – What could possibly be better than being the auctioneer of a generic, super premium .com domain name like Democracy.com? Having that same opportunity with it being covered by the New York Times. That’s what’s happening with Democracy.com, a super premium generic domain name which is being offered for sale in a sealed bidding contest held by Heritage Auctions, … [Read more...]

Buyer of Record-Breaking Domain Sale, “Voice.com”, Ordered to Pay $24M SEC Fine

October 9, 2019 By John Colascione 1 Comment

PALM BEACH, FL – On May 30, 2019, the domain name “Voice.com” was sold in a record-breaking all-cash transaction that has officially gone down in the history books as the highest valued domain name sale ever on record when Blockchain company “Block.one” purchased the .com web address from MicroStrategy Incorporated (Nasdaq: MSTR) for $30,000,000.00. The sale lit-up the domain industry when it was announced in June of this year in a MicroStrategy press release. Domain … [Read more...]

Investor Land Grab Opportunity Arises from Donuts Registry with Reduced Price gTLDs

October 8, 2019 By John Colascione 1 Comment

PALM BEACH, FL –An interesting opportunity has arisen from new domain name registry company Donuts Inc., which operates roughly 240 new generic top-level domains (gTLDs). Although I am less than a huge fan of new gTLDs, there are industry veterans who do in fact use them in certain scenarios of ‘super premiums’, and you’ll have an opportunity to filter through a list of over 1.1 million names (previously on hold) now being released in a price-drop by the … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

WEST PALM BEACH, FL - A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, … [Read More...]

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