PALM BEACH, FL – While I see domain name redirects in play - almost every day, rarely do I see them tied to an obvious tracking campaign as one I stumbled onto this morning. Most know, that it’s no secret using expired domain names as strategic acquisitions can be good for business. Just as in real estate, purchasing a good piece of commercial property will yield existing foot-traffic, likewise, purchasing an existing or expired domain name delivers its virtual equivalent … [Read more...]
Hallmark Continues to ‘Cash-In’ On Premium Holiday Web Name “Easter.com”, Or Does It?
WEST PALM BEACH – Originally registered in 1998, the domain name “Easter.com” redirects visitors to the Hallmark.com website where conveniently Easter cards and gifts are highlighted. This is a good use of a premium domain name, outside of development of course. Hallmark has owned this domain name since at least 2010 when it was highlighted by Domain Name Wire. Out of curiosity, I decided to visit it this morning to see what’s there. Screen-grab from Easter.com … [Read more...]
Almost 10 Years Now Dealing With Google’s Ambiguous “(Not Provided)” Keywords
NEW YORK – I remember when reviewing my domains traffic statistics was not only informative, but fun. I loved to see how my SEO efforts led to pages bringing in more and more keyword traffic from search terms the pages ranked well for. Such is not the case these days as A) most of the free traffic has dried up due to ads, maps, local listings, etc; and B) Google has removed all the keywords that lead to page traffic (within statistics programs), so its not much fun … [Read more...]
Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article
NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]
Got Traffic? There’s a New Sheriff in Town
NEW YORK, NY – If you have become accustomed to following my Internet ramblings, you’ll have heard me talking about overall declining Google Traffic and the heavily improving Facebook referrals I see while monitoring websites. Today, I figured I would share an example with you, because often ‘images speak louder than words’, and while I find myself with some extra time today, why not share a screenshot? If you are not yet focusing your efforts on Facebook and are still … [Read more...]
