NEW YORK – According to industry news website, DomainNameWire.com, Google’s launch of “.dev” domain names is off to a prosperous start with the zone file representing over 64,000 registrations just one day after it entered general availability. That’s amazing even for a bearish believer of nGTLDs.
I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd alternative dot names that people will just have to settle for. It’s still pretty unfortunate to have to resort to a secondary pick – alternative domain name, but it will happen eventually, it’s just going to take a really long time for it to become accepted, and maybe never “as good” but people will use them because they are there, and they will begin to notice other people using them.
Especially when Google is behind some of these new alternative URLs and it will benefit Google to do what they can to influence acceptance sooner rather than later.
Much of the Internet is driven by Google.
- Think about it like this, the “nofollow” attribute; if not for Google, no one would have cared enough to begin using it (No one was afraid of Bing).
- If not for Google’s warning of decreases in rankings, much fewer people would have rushed to secure their sites with SSLs, However, Google wanted a more secure web. (By January of 2017 Half the web was already encrypted)
- If not for Google’s action against paid links, the Web Directory business will probably still be flourishing (but Google Killed It).
- If not for Google’s mobile preferences, people probably wouldn’t even care about AMP (accelerated mobile pages) or be rushing to transform their sites into responsive sites.
It’s always about Google.
- Look at how Google damaged the domain parking business by not ranking domains when parked (as well as killing CPCs).
- Look at how Google devalued exact match domains with the EMD penalty (No longer a golden ticket to ride).
Our world follows Google. Google makes and breaks businesses. People do what Google Wants. When Google wants something, most webmasters, domainers and site owners, listen. So what does all of this mean?
Here are 42 more things that Google will want to eventually become main-stream.
|Google Owned gTLD||Date of Delegation|
I’m sure Google would like to see these nGTLDs survive and flourish. They must have spent $100 million on this endeavor thus far; they spent $25 million just to secure .app domains. However, Google does know when to through in the towel if things don’t materialize, evidenced by this list of Google failures.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
Dave Tyrer says
“I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd alternative dot names that people will just have to settle for.“
That’s right! 99 percent of dotcoms were “Sold Out” years ago so the implacable laws of supply and demand forced aftermarket prices up and it became more and more difficult for a small business to find a satisfactory and affordable domain.
Hence the world of more than 7 billion people desperately needed more good domain names. It is inevitable that acceptance and awareness will grow as names like Amazon.jobs are rolled out:
To note, the domain AmazonJobs.com doesn’t even resolve, Amazon couldn’t even be bothered with that name. It’s almost like Jeff Bezos doesn’t want to offer you a job if you’re too dumb to not be able to navigate to Amazon.jobs.
I’ve been aware of Amazon’s recruitment site for some months so the name now seems perfectly “normal” in my subconscious.
Another example of the growing list of sites that give you an insight into the future is:
How can anybody argue that this is not a great domain?
If you regularly monitor ntldstats.com, you will see that many strings are growing steadily. It’s not like any single one will ever challenge dot Com, it’s just that there are so many darn hundreds of them.
No shortage of .com domain names. There will also be a shortage of valuable ones though. Ntlds do not solve that problem.
John Colascione says
Although Amazon too is a Goliath, they have not had the influence on website promotion that Google has had for domainers, developers, website owners, those who contribute to what it done and what is used online. Amazon is more a consumer facing giant and will lead to additional branding of the URLs. Unfortunetly for .mobi – it died when having a separate site specifically for mobile, became useless with responsive design.
Was a bad idea from the start, ditto for .app.
All these Google extensions quickly fade. What happens in 2 years when the extension has 50 registrations a day and 42 deletes? Peak interest for .dev is right now.
Google was also involved with .mobi, and how about their domain registrar, 1% market share after years. Weren’t they going to kill Godaddy? Long history of mediocrity in the domain space.
I gotta agree with Snoops on this one. Google has made many missteps before and their foray into gtlds is one of them. It is a cesspool that will bog them down and burn some clams. Bad idea from day #1. The new Gtlds all .suck. As crazy Uncle Joe Biden would say, they suck dot bigtime.
I think that Google will realize their suckiness and quietly drop that aspect of the business.
I think the .dev will do amazing IMO,google has a plan.
Yep, the plan is promote it for a week then forget about it.
John thanks for the article and linking to it in the comments of my article:
New Domain Extensions “Nail It!” – says Google
The expansion of the new domain extensions was never intended for domain investors. If you remove this element the proposition looks pretty attractive for individuals and businesses looking to register their perfect-fit domain name.
It’ll take time but some of these new extensions are innovative (hsts preloading for security, sheet.new launching a new Google spreadsheet, etc.) and they make the web more colorful, creative, interesting and organized.
Sure some registration numbers will be low, some registries may consolidate and worst case disappear (affecting websites) but I really question the “concern” that some people (usually .com investors) have for others using these new extensions.
Jean Guillon says
Interesting publication and I quite like the title (as a fan of the ICANN new gTLD program). Just for the note, QWANT is coming fast.