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Google Announces Parked Domains Will Automatically Be Opted Out of Ad Serving

September 5, 2024 By John Colascione Leave a Comment

Google AdWords

MOUNTAIN VIEW, CA - On Thursday, September 5, Google informed advertisers and users that they will be changing their Content Suitability policy, with new accounts being automatically opted out of serving ads on parked domains, beginning in October 2024. A parked domain is a domain name has been registered, but is not currently connected to an online service such as a website or email hosting. Simply put, it is a domain that has been bought but is currently unused; instead, … [Read more...]

Creative Use of Domain Name In Action; Not So Great Google Reviews

April 1, 2024 By John Colascione Leave a Comment

PALM BEACH, FL - Being that I'm involved in both the marketing and domain industries, I enjoy seeing creative uses of domain names. The other day I snapped this shot from the car when I noticed a company called “Simply Health Care” using a creative domain name “Simply Enroll Now” (SimplyEnrollNow.com) as a landing page. The company, which appears to be called “Simply Healthcare Plans” at (SimplyHealthcarePlans.com) provides consulting services for Medicaid qualified … [Read more...]

Why You Should Get Your Desired Domain Name Now, and Not Procrastinate

September 12, 2021 By John Colascione 2 Comments

Procrastinate

PALM BEACH, FL – This is one of those things that might seem sort of rudimentary, or going without needing to be said, but sometimes, I’m reminded, that things aren't always as obvious as they seem. Recently, I was speaking with a business owner that was about to make what I believe would be a mistake and they hadn’t thought of it. Hard to believe for people in the business, but for people who are not familiar with domain names or the domain market, it's just not so obvious … [Read more...]

Surgeon General Upset Young People Not Visiting “SurgeonGeneral.com” – Parked

March 23, 2020 By John Colascione 1 Comment

WASHINGTON, D.C. – The Coronavirus outbreak is nothing to joke about, so this short article is not intended to embarrass or make fun of the fact that the web address was misspoken; it is to point out that it keeps happening, and that even younger people continue to just assume that their website is a dot com, just on basic instinct. This morning, I was surprised to hear during a breaking news video on the TODAY show, that U.S. Surgeon General Dr. Jerome Adams, told … [Read more...]

Sedo.com’s Buy, Sell, Park Domains Venue Getting More Competitively Priced?

May 13, 2019 By John Colascione 1 Comment

PALM BEACH - Things at SEDO are usually fairly quiet. Outside of their weekly sales list releases for domain names sold, I hear very little from the sales venue, which acts sort of like an MLS system for domain names. However, the last few weeks has been different. On Tuesday May 7, 2019, Ron Jacksoon's DNJournal.com reported what was characterized as a “major change” at Sedo, which would eliminate the minimum sale fee that takes a big chunk out of proceeds from smaller … [Read more...]

Multi-Million Dollar Domain Portfolio Owner Says, “Don’t Bother” with Domain Parking

May 10, 2019 By John Colascione 10 Comments

PALM BEACH – A multi-million-dollar domain portfolio owner has given some personal advice on domain name parking, and it’s not good. If you had not yet heard, Brent Oxley, the guy behind the creation of one of the largest and most successful [in my opinion] web hosting providers, HostGator.com, has recently put his entire and very extensive domain portfolio up for sale using the platform, Efty.com. What I found most interesting, more than his unique and super … [Read more...]

.Club Registry Reports 2019 Domain Sales; Let’s Look at What’s Parked vs Developed

May 6, 2019 By John Colascione 3 Comments

PALM BEACH – It’s always interesting to see what people are purchasing in the domain space, and then even more interesting is to look at how much they've spent and what they’re doing with that acquisition, especially when it comes to the controversial new gTLD space. According to OnlineDomain.com, the “.Club” domain registry folks have reported their 2019 domain sales including a big one namely, "Business.Club" - all of which sales are listed at sold.domains. Let’s … [Read more...]

Biggest Threat to .COM Dominance Is Google’s Involvement in New gTLDs

March 1, 2019 By John Colascione 10 Comments

NEW YORK – According to industry news website, DomainNameWire.com, Google’s launch of “.dev” domain names is off to a prosperous start with the zone file representing over 64,000 registrations just one day after it entered general availability. That’s amazing even for a bearish believer of nGTLDs. I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd … [Read more...]

Lights Out for Broadway Ticket, GEO Domain Site NewYork.com Over Legal Dispute

February 4, 2019 By John Colascione 13 Comments

NEW YORK, NY – While researching some GEO domain names last night I discovered that NewYork.com has now disappeared. It was a huge site I was quite familiar with as I had some past affiliate dealings with them, but today it appears its gone offline and parked at Godaddy.com. This was initially very hard to believe as last time I visited the site it seemed bustling with traffic and activity similar to its New York City streets in which it ‘virtually’ represented. This … [Read more...]

A “PRIME” Example That .COM Leads in Necessity; nGTLDs Registered Defensively

March 2, 2018 By John Colascione 1 Comment

NEW YORK, NY – It has been recently discovered, that the single word domain name Prime.com, which had been reportedly for sale in the seven figure range (Between $1M and $5M), at least since 2011, is now intellectual property of tech-giant Amazon. The name, which was originally registered in 1987, shows being parked since 2004 via archive. An exact ‘price’ of the domain is not currently known (although I am sure someone out there is working diligently to try and dig … [Read more...]

New gTLD Domain Sales from Major Marketplaces; What’s Developed?

November 18, 2017 By John Colascione 3 Comments

NEW YORK, NY – Another list is being published today; this one is for new gTLD domain names which have been recorded at NameBio. All off these transactions have taken place over the last five years and this list ONLY contains the sales which are listed at NameBio - there are many hand registered and private or unrecorded domain sales which will not be here. Note: I only examined 100 domains max from each extension, highest dollar amounts first. Here is what I looked … [Read more...]

List of 424 New gTLD Domain Names Which Changed Hands This Year (NameBio)

September 14, 2017 By John Colascione 4 Comments

NEW YORK, NY - I hate to sound like I am complaining, because no-one asked me to look into this, but I am pretty confident I just inspected the longest list of broken, junk, parked, meaningless web sites I've seen in a single sitting. Long, grueling, and very unrewarding we'll call it - as I've learned not much more than I already suspected before, which is that most of these new gTLD domains seem like hypothetical, wishful-thinking lotto tickets that will likely be bets (or … [Read more...]

Google Will Pay $22M in Class Action Involving Ads on Parked Domains

April 15, 2017 By John Colascione Leave a Comment

NEW YORK, NY – I received an email this morning alerting me that I may be a member of class action suit where Google Inc. will pay $22,500,000.00 in a class action settlement sometime after July 27th of this year. The case is named in the email notification as “In Re Google AdWords Litigation, No. 5:08-cv-03369-EJD” The suit alleged Google failed to disclose to millions of advertisers participating in Google’s AdWords program that it placed ads on sites without developed … [Read more...]

Just 2% of Top 100 Highest Priced .xyz Domains In Use for Bonafide Services

March 18, 2017 By John Colascione 7 Comments

NEW YORK, NY - According to nTLDStats.com, a data provider offering statistics for new gTLDs, the .xyz domain has the highest number of registrations out of all new gtld domains available. Looking at the highest value sold .xyz domains in all reported aftermarket sales, 98% of them are not developed or show any signs by their owners for development in the future. Out of the 100 domains checked, just two (2) of them are developed with one (1), spring.xyz, looking like it … [Read more...]

Show Me The Money: Combined $22M+ in Sales Hiding Behind .com Numeric Domains

March 13, 2017 By John Colascione 2 Comments

I have to admit I know very little about numeric domain names. They never made much sense to me but I know they are very popular in the Chinese market and within the Chinese investment space. The closest I ever came was owning for a short period of time, 7BJ.com which I was able to sell with minimal - minimal effort. What I originally thought was a very unusual domain was desired by many. If I remember correctly I sold it for a few thousand dollars nearly a decade ago. With … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Hidden Gems: Some Ultra-Premium Domains I Discovered at MediaOptions

WEST PALM BEACH, FL - Earlier today, I found myself browsing the MediaOptions website after being referred there by a YouTube video that mentioned the company and spotlighted one of their domain … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Record-Breaking Data Leak Exposes 16 Billion Credentials Including Session Tokens

WEST PALM BEACH, FL - A massive trove of approximately 16 billion username-password combinations—along with session tokens and cookies - has surfaced on unsecured servers, cybersecurity researchers … [Read More...]

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