MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional Variations: Competitor Gains: During this period, competitors such as Microsoft Bing, Yandex, and Yahoo experienced slight increases in their market shares. Notably, Microsoft Bing maintained a share of around 3.97% in December 2024. Source: StatCounter Global Stats - … [Read more...]
Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains
PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]
Google to Phase Out Call & Chat Reporting on Google My Business Profiles
WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
Stupid Question: “Why Not Just Stick With .io?” 10 Years Later, Answer Remains Clear
SOUTH FLORIDA - A startup I never heard of caught my attention when it appeared on DomainInvesting.com for its strategic and necessary (in my opinion) acquisition by ownership of their “.com” domain name, YouForm.com, a business that had been using the popular - while not as good, io domain, YouForm.io. Youform is a free form builder that provides unlimited forms and responses. It is an alternative to Typeform and Formidable. Youform’s features include a drag-and-drop … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Forbes Details How Mission Critical “.com” Domains Remain; Naysayers Delusional
PALM BEACH, FL – While I periodically entertain alternatives and still hold and use a few, I remain a big believer in the “.com” domain name extension over any other available alternative in nearly any scenario. There are only a few cases where an alternative makes sense and looks good, but remains vulnerable. I have always based this very simple and what should be obvious logic to what has taken place for general marketing in the past with the “1-800” business which … [Read more...]
Alternative “.Store” Domain Finds New Friend In Judge Jeanine Pirro, Popular News Show
WEST PLAM BEACH, FL – The owners of the .shop domain name should be quite pleased that well known Television Host and Author Jeanine Pirro, known widely as “Judge Jeanine,” has decided to place her new website store on a .shop domain name. Pirro, a former New York State judge, prosecutor, and politician, hosts a popular news show on Fox News Channel – “Justice with Judge Jeanine.” While announcing her new book titled “Don’t Lie to Me” – Jeanine told viewers they can … [Read more...]
Alternative “.News” Domain Name Gets Big Plug With Exclusive Trump Interview
PALM BEACH, FL – “Full Measure,” a news show that I had actually never heard of is sure to get a big spotlight on “.news” domain names as there was recently an interview with the President of the United States at the White House which took place last weekend. The interview was conducted by writer, journalist, and television correspondent Sharyl Attkisson, a five-time Emmy Award winning investigative correspondent, formally of CBS News. She also wrote a book titled … [Read more...]
LGBT Domain Registration Service, PrideLife LLC, Announces Relationship With Afilias
PALM BEACH, FL - A new domain name registration service is hoping its partnership with Afilias and its "LGBT" theme will help spotlight its business, which caters to the LGBT community and offers domain name registrations such as the new ".lgbt" domain name. The service, PrideLife LLC (getpridelife.lgbt), also suggests other alternative Afilias sponsored gTLDs such as ".red", ".pink", ".black" and others. The .lgbt TLD was delegated by ICANN in 2014 and shows just under … [Read more...]
One Less Way to Monetize Your Domains As Chitika Network Plans Shut Down April 30th
WEST PALM BEACH – A popular alternative to Google Adsense has announced it will be shutting its virtual doors on April 30th 2019. Chitika, an online advertising network that grew quickly in popularity after hitting the market in 2004 is shutting down. On Wednesday, April 17, the company sent all publishers an email announcing the pending shut-down: After 15+ years in business and millions of publisher relationships, Chitika is hereby shutting down and closing its business. … [Read more...]
Biggest Threat to .COM Dominance Is Google’s Involvement in New gTLDs
NEW YORK – According to industry news website, DomainNameWire.com, Google’s launch of “.dev” domain names is off to a prosperous start with the zone file representing over 64,000 registrations just one day after it entered general availability. That’s amazing even for a bearish believer of nGTLDs. I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd … [Read more...]
Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords
NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]
A “PRIME” Example That .COM Leads in Necessity; nGTLDs Registered Defensively
NEW YORK, NY – It has been recently discovered, that the single word domain name Prime.com, which had been reportedly for sale in the seven figure range (Between $1M and $5M), at least since 2011, is now intellectual property of tech-giant Amazon. The name, which was originally registered in 1987, shows being parked since 2004 via archive. An exact ‘price’ of the domain is not currently known (although I am sure someone out there is working diligently to try and dig … [Read more...]
Will People Use Alternative Domain Names Like They Do Toll Free Phone Numbers?
NEW YORK - Much like .com domain names, 1-800 toll free phone numbers with meaning in their letters such as 1-800-FLOWERS, are hard to come by these days – or even impossible to obtain, based on limited supply. Although it is indeed possible to get a 1-800 phone number today, if you’re looking for a vanity number, such as one with clear meaning in its letters, you’re much more likely to get it using an alternative such as 888. This is very much what we are seeing today … [Read more...]
Examining Past Alternative Dots Helps Predict Future Adoption of New Ones?
NEW YORK, NY – Sometimes to predict the future, it is as easy as simply examining the past. Based on a comment from one of my readers, this simple graph shows movements and numbers of registrations for some of the ‘original’ alternative dots and what is happening with them. Alternatives such as .BIZ, .INFO, .MOBI, .PRO, .NAME, .XXX for example, verse the originals. What good are or were these alternative URLs availability and how have newcomers adopted these into branding … [Read more...]