• Home
  • Domains
  • Internet & Tech
  • Security & Privacy
  • Google & Search
  • Editorial Praise
  • Contact

Strategic Revenue - Domain and Internet News

Internet news authored by John Colascione

Register Domain Names

  • Isn’t Print Dead?
  • Killer Acquisition
  • New gTLD Death
  • Online Censorship
  • Semantic Indexing
  • You’re A Loser
You are here: Home / Business / How Google Became the Most Popular Search Engine; Eyes on Innovation

How Google Became the Most Popular Search Engine; Eyes on Innovation

February 18, 2019 By John Colascione Leave a Comment

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting “World Wide Web” was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more popular players such as Infoseek, Lycos, Altavista and of course, Yahoo,  to name just a few. That’s how people found things back in the mid 90s and these search engines were very primitive; for the most part all they did was rank web pages based on their content and keywords.

However, something else very big was brewing.

https://web.archive.org/web/19981111183552/http://google.stanford.edu

In early 1996, two Ph.D. students at Stanford University in California were working on a new type of search engine that would rank web pages differently; Larry Page and Sergey Brin originally called it “BackRub” since in addition to reading content and keywords, it would detect and count ‘back-links’ to determine the importance of a website. The two students concluded that if they could measure the amount of web links pointing to a document on the web, than they could effectively assign a score based on the number of “backlinks” pointing in, and then add that score to any keyword or content relevance initially found, thus ranking web sites based on these overall values. This resulted in a much better and highly quality user experience.

By late 1997 the domain name Google.com was registered and the two students who were running the search engine from a friend’s garage, were ready to rename their innovative search project to “Google” – a word which represented a long string of zero’s and ones. Today that word is a verb in the English dictionary, meaning “to search for information about (someone or something) on the Internet using the search engine Google,” no other search engine has obtained this sort of notability in dictionaries.

Larry Page (left) and Sergey Brin in their friend Susan Wojcicki’s garage.

While, Google was utilizing its unique “search quality” for its popularity within the search industry, its first major competitor, rising star Yahoo!, which coincidentally was also started at Stanford University, began eyeing acquisitions of other growing search engines to fuel its own growth. Yahoo founders Jerry Yang and David Filo, two Electrical Engineering graduate students who were excelling more in Yahoo’s hugely successful email services, set their sights on other search engines such as Inktomi, Overture, AltaVista and AlltheWeb later acquiring all four of them including numerous other acquisitions.

However, Google continued to utilize its unique link measuring capability and sophistication for improving itself through technology and innovation to not only measure the number of links that were pointing to sites, but to go much further than that – to measure each links’ anchor text, their authoritativeness, their topic related similarities between the linking pages, and a measurement of how trustworthy each individual link was for its target document or web page.

This new game-changing technology was called “PageRank”, named after Google co-founder Larry Page. By 1998 a patent application was submitted to the United States Patent and Trademark Office by Google Technology Inc. The patent titled ‘Method for Node Ranking in a Linked Database‘ described a sophisticated system that could provide “an objective ranking based on the relationship between documents whose content has a large variation in quality and importance.”

By early 1999 Google was looking at lots of interest in their new technology.

This was the beginning of the end for everyone else in search.

By early 1999 Google was looking at lots of interest in their new and unique technology and were beginning to see offers of millions in investment capital with a first initial round of $25,000,000 from venture capital firms Kleiner Perkins and Sequoia Capital who targeted an IPO for the business. Against Larry and Sergey’s personal preferences the business began selling text-based ads on the search engine to generate revenue and launched its Google Ads program in October 2000. The two founders nearly sold the business in quarrels with early investors about compromising search quality over revenue.

By 2018, Google was pulling in revenues of 136.8 billion and was providing jobs to more than 85,000 employees.

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Business, Google Search Tagged With: .google, Acquisition, Acquisitions, AltaVista and AlltheWeb, AltavistaYahoo, Authoritativeness, Backlink, Backlinks, BackRub, California, Colleges, Content, David Filo, Dictionary, Documents, Domain Name, Early Investors, Electrical Engineering, Email Services, Employees, Founders, Google Ads, Google Technology Inc., Importance, Infoseek, Inktomi, Internet, Investment Capital, IPO, Jerry Yang, Keywords, Kleiner Perkins, Larry Page, Link, Link Measuring, Linked Database, Linking Pages, Lycos, Measure, Method, Node Ranking, Overture, PageRank, Patent, Patent Application, Popularity, Quality, Rank, Ranking, Registered, Related, Relevance, Rrevenue, Score, Search, Search Engine, Search Engines, Search Industry, Search Quality, Sequoia Capital, Sergey Brin, Similarities, Stanford, Stanford University, Students, Susan Wojcicki, Target Document, Technology, Text Ads, Topic, Trustworthy, Universities, User Experience, USPTO, Venture Capital, Web Links, Web Page, Web Pages, Web sites, World Wide Web, Yahoo

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

Register Domain Names

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search This Site

by: John Colascione

John Colascione

Logo
John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

The Published Reporter

The Published Reporter

Fellow Me

Twitter

In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Websites and Domain Names to Become Insignificant within 20 Years or Less

List of 300+ Cryptocurrency Domain Name Sales and Sale Prices [All Time] (NameBio)

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

Like These Headlines?

Enter your email address:

Delivered by FeedBurner

T.L.D. Brokerage

Domain Brokers

Domain Reseller

Leaving Cash On The Table? Join The Best Domain Reseller Program (discounts + revenue)

Recent SEDO Weekly Sales List Includes “LLL.org” Domain Name Sale for $35,000

PALM BEACH, FL – According to the latest SEDO.com weekly domain sales report, the three letter “LLL” web address "FTP.org" just sold for $35,000.00. Other recent sales of “LLL.org” … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Data Breach: Unauthorized Party Accessed DoorDash Customer Information

SAN FRANCISCO, CA - According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a … [Read More...]

Domaining blog recommended by Domaining.com
Copyright © 2010-2021 StrategicRevenue.com - Property of Internet Marketing Services Inc.   FeedBurner: RSS   RSS
By using this site you agree to our Terms of Service and Privacy Policy. If you do not agree, please exit the service.