PALM BEACH, NY – It seems like every day there is a brand new, squeaky clean investigation (or at least some accusations) into our good-ole’ friends at Google Inc., and Alphabet Inc. Swirling stories of lawsuits and federal inquiries into a company that is so large, so big, it’s almost such that you could consider them, “too big to fail” – how familiar. Historically, investigations into good-ole’ GOOG have gone all but nowhere. For instance, in 2013 the Federal Trade … [Read more...]
What Does Google’s New BERT Update Do? Most Significant Update In Last Five Years
Bert, the yellow Muppet character from Ernie and Bert (Sesame Street). PALM BEACH, FL - Google’s BERT update (Bidirectional Encoder Representations from Transformers) effects up to 10% of search queries by allowing Google to better understand natural language processing (NLP), for the most part, in longer tail keyword searches. It is something Google has been working on for the last few years and allows Google to use particular words within a search query that change … [Read more...]
How Google Search Worked (Back in 2010) With Quality Search Engineer Matt Cutts
PALM BEACH, FL – The below video was uploaded by Google’s YouTube account back in 2010. As of the time of this writing the video has been watched over 5.2 million times. It explains, in layman’s terms (a very simple way), how Google works, at least, how Google ‘worked’ back in 2010. Google's Quality Search Engineer Matt Cutts at SMX Advanced in 2013. The video includes Matt Cutts, who was at that time, Google’s quality search engineer. He also acted as somewhat of a … [Read more...]
If Google Removes URLs From Search Results, Who Exactly Stands to Benefit?
PALM BEACH, FL – Last week I ran a story about Google’s obvious intent to remove URL’s from search. The story was titled “Google Determined to Remove URLs from Search Results; Replace with Breadcrumbs” and published on October 18, 2019. It was a follow up to “EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?” There has been wide reaction from both the SEO and Domain community on the coming change and it warrants added thought and hopefully, added … [Read more...]
Sedo.com Releases Inside Look at New Expired Domain Search Functions
NEW YORK – Sedo, the worlds real estate listing service for digital assets, has released a new section dedicated to helping both novice and expert users find and acquire expiring domain names. The new section is hosted at the following URL: https://expiringdomains.sedo.com The tool provides multiple ways to filter, sort and search through domains and includes information about a domain names indexed pages in Google while using the popular Majestic backlink checker to … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
How Google Became the Most Popular Search Engine; Eyes on Innovation
NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]
LSI, Latent Semantic Indexing – What Is Google Looking for on Your Website?
Update: I originally wrote this post in 2007 (TUESDAY, MAY 15, 2007) on Google's Blogger platform. I've recently moved it here as I have referenced it so many times and prefer to be located here. NEW YORK, NY - I have discussed LSI, Latent Semantic Indexing, in the past but I have never gone into it in great detail or provided real examples of the science in action so I want to go into it a bit right now. It is nothing short of amazing to see how one word can mean another to … [Read more...]
Watching Businesses “Begin” with Google
It’s not always about the money, some entrepreneurs might tell you… It’s about the thrill of making ‘Something’ out of ‘Nothing’. Cars Digital Inc. - Dealer Lead Generation & Automotive Advertising https://www.carsdigital.com/ Cars Digital Inc. is an automotive subsidiary company of Long Island Media Inc., a certified CDK Global Partner, registered BBB Company and Google Certified Agency. The mission of Cars Digital is to develop proprietary tools and … [Read more...]
Greatest Benefits of New gTLDs is PR, Temporary “Buzz Factor” “Link Equity”
NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]
How To Build an $8.7M Business Capturing Just 1% of the Marketplace or Competition
NEW YORK, NY - According to a financial statement uncovered by Domain investor, George Kirikos, the Cars.com web site address was recently valued at a staggering $872,320,000. If you were ever going to try and mimic a successful online business model, this could be a fantastic place to start (The entire business itself was valued at $2.5 Billion Dollars). Think about it like this, if you could make a business that was valued at, or worth, even just a tiny, tiny, percentage … [Read more...]
Websites and Domain Names to Become Insignificant within 20 Years or Less
LONG ISLAND, NY – Ten or twenty years ago, if you wanted to find information a search engine such as Yahoo would allow you to simply type-in what you were looking for, and countless websites would appear with information related to your search. Sometimes, ugly websites would appear that had keyword-stuffed their pages with the search string, but often you would be able to find what you were looking for within a few clicks around; and your answer was always on a website or web … [Read more...]
Google to Become Judge, Jury and Executioner on Ad Placement
NEW YORK, NY - There are a number of domainers out there that live and die by the sword – that is, the ad placement sword, where they cut and slice up deep rich (or some even thin) content pages with just the right mix of ads, images and content to keep users entertained while the clicks keep coming in. This is how the developer-focused domainer drives revenue on their blogs and net properties, especially since domain parking revenue dried up. That last thing domainers … [Read more...]
Basically: How to Make a Good Website from a Domain Name; Layman’s Terms
NEW YORK, NY - Sometimes a simple explanation of how to do something can go a very long way. That is what we are doing this evening, we're going over how the heck to build a website from a simple domain name address. The basics; in layman's terms. First. The first thing you want to do with your project is to pick a good domain name. You want to pick a domain name with keywords related to whatever it is that you are building. For instance, if you were building a … [Read more...]
The Disappearing Act of the Web’s Best Web Directories; Where Are They Going?
NEW YORK, NY – Last week, news began to circulate the search optimization-spear that DMOZ.org, one of the oldest and most trusted web directories ever online, was discontinued forever (as of Mar 17, 2017). DMOZ was considered such an incredible resource, that Google itself mirrored it at directory.google.com, as did thousands of other sites across the net. However, Google discontinued the mirror on July 20, 2011, less than a year prior to announcing its “Google Penguin” … [Read more...]