MOUNTAIN VIEW, CA - In a recent Reddit Q&A, John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, fielded a query on why hyphens are no typically longer utilized in domain names, and if their fall from grace was something to be concerned about. Mueller noted that hyphens in domain names were a trend from a bygone era of the internet, and their curtailed use in modern times has occurred for a number of reasons, ranging from the way … [Read more...]
Expired Domains: New Tool to Search for Recently Expired Names You Can Register
PALM BEACH, FL - A new free-to-use website features an interesting tool that allows domain investors to search for expired, inexpensive domains that can be registered. https://justexpired.net allows users to search through a plethora of domains that have recently expired in order to discover ones that may be worth picking up for their possible intrinsic value. Typically, the most desirable expired domains are not picked up in searches such as these because they are … [Read more...]
How Google’s Artificial Intelligence (AI) Sees Keywords In Your Photos and Videos
PALM BEACH, FL - Imagine if your images could speak to Google, revealing their hidden keywords and boosting your search engine rankings. Well, it's not just a fantasy anymore. Google's advanced artificial intelligence (AI) has the ability to see and interpret the content of your images, opening up new SEO opportunities. While it's common knowledge that having keywords in the text sections of your website is important, many overlook the power of incorporating relevant … [Read more...]
Google Now Displays Wallet Balances for Ethereum Name Services (ENS) Domains
MOUNTAIN VIEW, CA - Google has recently integrated native support for wallet balances of Ethereum Name Services (ENS) domains in its search results, a move that should simplify the process of sending and receiving funds on the part of cryptocurrency holders by substituting standard – and, thus, easier to remember – domain names in the place of the complicated wallet addresses commonly associated with blockchain-specific domains. ENS translates computer identifiers into … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Google’s Senior Search Analyst: Domain Names Won’t “Make or Break Your SEO”
MOUNTAIN VIEW, CA - In a recent discussion on Mastodon, Google’s John Mueller – the company’s Senior Search Analyst and Search Relations team lead – was discussing the topic of domain names, and while offering tips on search engine optimization (SEO), he relayed his opinion that whatever an individual or company’s domain name is - “it's never going to make or break your SEO.” This factoid came out after Mueller was questioned about the utilization of dashes in domain … [Read more...]
Sedo Holding Special “No-Reserve” .CO Domain Auction Event July 23rd – 30th
WEST PALM BEACH, FL – This morning Sedo, the world’s leading domain marketplace is announced a special “No-Reserve” .CO - auction event with mainly English keyword domains which will be held from July 23-30. The auction is said to be in honor of .CO’s 10th anniversary. The general public was able to register “.co” domain names on a first-come, first-served basis (general availability) beginning July 20, 2010. The is a closed auction with no open application phase. The … [Read more...]
Why Do My Search Results Look Different? “Determining Relevance Based On Users”
PALM BEACH, FL - Just because you see something in ‘search’ doesn’t mean someone else will see that same result. This is because more and more of the web, as well as the experience you receive on your mobile device – be it Netflix, YouTube, Amazon, Google, etc., is being influenced by your past search and browsing habits, as well as where you go and how valuable your visit might be, and/or how many times you might return for more - all of which are being done through various … [Read more...]
Why Investigations Into Google’s Search, Ad & Android Businesses Will Go Nowhere
PALM BEACH, NY – It seems like every day there is a brand new, squeaky clean investigation (or at least some accusations) into our good-ole’ friends at Google Inc., and Alphabet Inc. Swirling stories of lawsuits and federal inquiries into a company that is so large, so big, it’s almost such that you could consider them, “too big to fail” – how familiar. Historically, investigations into good-ole’ GOOG have gone all but nowhere. For instance, in 2013 the Federal Trade … [Read more...]
What Does Google’s New BERT Update Do? Most Significant Update In Last Five Years
PALM BEACH, FL - Google’s BERT update (Bidirectional Encoder Representations from Transformers) effects up to 10% of search queries by allowing Google to better understand natural language processing (NLP), for the most part, in longer tail keyword searches. It is something Google has been working on for the last few years and allows Google to use particular words within a search query that change or transform the intent of the search. It is said by Google to be one of … [Read more...]
How Google Search Worked (Back in 2010) With Quality Search Engineer Matt Cutts
PALM BEACH, FL – The below video was uploaded by Google’s YouTube account back in 2010. As of the time of this writing the video has been watched over 5.2 million times. It explains, in layman’s terms (a very simple way), how Google works, at least, how Google ‘worked’ back in 2010. The video includes Matt Cutts, who was at that time, Google’s quality search engineer. He also acted as somewhat of a communications contact between Google and the entire webmaster community. … [Read more...]
If Google Removes URLs From Search Results, Who Exactly Stands to Benefit?
PALM BEACH, FL – Last week I ran a story about Google’s obvious intent to remove URL’s from search. The story was titled “Google Determined to Remove URLs from Search Results; Replace with Breadcrumbs” and published on October 18, 2019. It was a follow up to “EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?” There has been wide reaction from both the SEO and Domain community on the coming change and it warrants added thought and hopefully, added … [Read more...]
Sedo.com Releases Inside Look at New Expired Domain Search Functions
NEW YORK – Sedo, the worlds real estate listing service for digital assets, has released a new section dedicated to helping both novice and expert users find and acquire expiring domain names. The new section is hosted at the following URL: https://expiringdomains.sedo.com The tool provides multiple ways to filter, sort and search through domains and includes information about a domain names indexed pages in Google while using the popular Majestic backlink checker to … [Read more...]