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You are here: Home / Archives for Quality

NYT: “Dot-org Symbolizes Neither Quality Nor Trust; False Association with Credibility”

December 6, 2019 By John Colascione 1 Comment

PALM BEACH, NY - Wow, the New York Times has taken a firm and unique approach to the news and industry buzz surrounding the sale of the .ORG registry to private equity firm, Ethos Capital. Bash the domain in a hitpiece to level the playing-field in what it calls the domains' opportunity to be used by a host of bad actors, all whom reap the benefits of dot-org’s "false association with credibility." In an opinion piece published yesterday by Sam Wineburg and Nadav Ziv, an … [Read more...]

How Google Search Worked (Back in 2010) With Quality Search Engineer Matt Cutts

October 23, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The below video was uploaded by Google’s YouTube account back in 2010. As of the time of this writing the video has been watched over 5.2 million times. It explains, in layman’s terms (a very simple way), how Google works, at least, how Google ‘worked’ back in 2010. The video includes Matt Cutts, who was at that time, Google’s quality search engineer. He also acted as somewhat of a communications contact between Google and the entire webmaster community. … [Read more...]

How Google Became the Most Popular Search Engine; Eyes on Innovation

February 18, 2019 By John Colascione Leave a Comment

NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]

Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less

February 10, 2019 By John Colascione 1 Comment

NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]

Human Quality Ratings and Guidelines Continue to Become Center of Debate

November 3, 2018 By John Colascione Leave a Comment

NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]

Ad Revenue Down? Here’s the Latest Things That Could Be Affecting Your Revenue

March 24, 2018 By John Colascione 8 Comments

NEW YORK – You might say that declining ad revenue is becoming a typical part of the business; if you feel like you are constantly trying to find new ways to build both revenue and traffic on your domains while increasing the number of channels and ad networks you rely on, you’re far from alone. Publisher revenues are being squeezed across the board, and while sometimes you might even feel that the more web traffic you build, the less it pays out – you’re probably correct in … [Read more...]

The Disappearing Act of the Web’s Best Web Directories; Where Are They Going?

March 23, 2017 By John Colascione Leave a Comment

NEW YORK, NY – Last week, news began to circulate the search optimization-spear that DMOZ.org, one of the oldest and most trusted web directories ever online, was discontinued forever (as of Mar 17, 2017). DMOZ was considered such an incredible resource, that Google itself mirrored it at directory.google.com, as did thousands of other sites across the net. However, Google discontinued the mirror on July 20, 2011, less than a year prior to announcing its “Google Penguin” … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Recent SEDO Weekly Sales List Includes “LLL.org” Domain Name Sale for $35,000

PALM BEACH, FL – According to the latest SEDO.com weekly domain sales report, the three letter “LLL” web address "FTP.org" just sold for $35,000.00. Other recent sales of “LLL.org” … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Data Breach: Unauthorized Party Accessed DoorDash Customer Information

SAN FRANCISCO, CA - According to recent reports, a new data security incident has surfaced. DoorDash, a popular food delivery app, detected suspicious activity from the computer network of a … [Read More...]

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