MOUNTAIN VIEW, CA -For anyone who wants to add an element of silliness to their website address, Google Registry is giving them the opportunity to do so with the release of the new top-level domain “.meme.”
While a meme is classically defined as “an idea, behavior, style, or usage that spreads from person to person within a culture,” in recent years popular culture has put a slightly different spin on the phrase, using it more to identify an amusing or interesting item that is typically spread online through social media.
And it is that latter definition that Google is tapping into with the release of their new .meme domain, inviting users to “express themselves” with it via an announcement posted on their blog.
Memes are the embodiment of internet culture, having captured the eyeballs, hearts and minds of millions of people. So it’s only fitting they can now live on their own top-level domain: .meme. To kick things off this week, Google Registry is sharing six partners— and four cat websites! — already on .meme, making a purrfect 10,” Google said. “Whether you’re sharing a relatable scenario, capturing a feeling that’s difficult to express with just words, relishing in sheer randomness or even trying to start a social movement, we can’t wait to see how you’ll use .meme to express yourself.”
During an early access period, the .meme domains are available to register right now by early adopters for what Google calls an “additional one-time fee.” However, for those without money burning a hole in their pocket, they can wait to acquire the new domain for its base annual price on its public release date of December 5th at 12:00 p.m. EST.
There are already a number of notable sites that have already adopted the new .meme domain, including grumpycat.meme, nyancat.meme, keyboardcat.meme, and knowyour.meme, although some of them simply redirect to the .com version of their respective addresses.
Prices seem to fluctuate at GoDaddy based on your level of stupidity.
Google has a history of releasing unusual domain names, such as .foo, .boo, and .ing,
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®