WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement new targeting restrictions which could lead to 'societal biases' which have been in place by Facebook for some time now. In a message to advertisers, Google laid out the changes in an email notification letting advertisers know that the changes will be implemented effective … [Read more...]
Google Moves for More Control of World’s News with Major Google Play Update
WEST PALM BEACH, FL – Something remarkably interesting has been happening behind the scenes which very few have noticed, however, one firm who has not missed the quickly changing landscape, is information hoarder and narrative controller, Google. Over the last year or so, quietly brewing behind the scenes, has been Google’s loss of control of a growing percentage of the world’s news. Yes, you read that right. It's been a pretty-amazing transition. Here is how it works (or … [Read more...]
Murder.net Gets A New Cover for “Explicit Content, Reader Reviews,” #Creepy
PALM BEACH, FL – Back in January of this year, I released “Murder.net - Countdown to The Next Nightmare: The First Fiction Horror Story Based Entirely On An Internet Domain Name.” What started out as just a way to make a cool domain name, well - a little cooler, is being improved upon for retail sale as I finally get around to the grueling marketing process which includes production in multiple formats (Print), (Kindle) (Audio-book) and sending copies out to review … [Read more...]
Domainer? Here’s One “Hyphenated” Domain Success Story You Will Enjoy
PALM BEACH, FL – Way – way back in 2008, I suggested one of my clients purchase the domain name, NNN-Properties.com. I usually steer clear of hyphenated domain names because they clearly do not pass the radio test. Who wants to tell someone to visit their website address with a dash in it? Probably no one, and especially not me. But in this circumstance, I figured the domain name would likely rank well for the term “NNN Properties” which are commercial investment … [Read more...]
Google Ads to Require Verification, But Implementation Will Take Years They Say
PALM BEACH, FL – According to the horse’s mouth, the Google Ads advertising program, responsible for about 40% of the total advertising seen online, will be rolling out a new feature which will allow users to see exactly who is behind an advertisement, while requiring businesses to verify their legal status in their state through documentation such as articles of incorporation, in order to purchase ads throughout the platforms reach. The move, in my opinion, is late in the … [Read more...]
From $132 to $100M: Was YellowPages.com The Smartest Domain Name Grab Ever?
NEW YORK, NY – Back in April of 1996, Dane Madsen registered YellowPages.com, an idea that popped into his mind after being demanded to come up with ad-copy for one of his firms clients, Sprint, who was rushing to be included in the next issue of the print Yellow Pages book; back then if you missed the deadline, you needed to wait an entire year for your business to seemingly exist. At about the same time, Dan was told about a company called “Network Solutions”, which … [Read more...]
Domain Name ‘Bill of Rights’ Proposed by Global Domain Name Registrar Uniregistry
NEW YORK, NY – This past week, the man who virtually created the Internet, Tim Berners-Lee, spoke about his “Contract for the Web” initiative; something he believes is fundamental to ensure a protected, free and open Internet for all of society. Early backers of the initiative, which can be viewed at ContractForTheWeb.org, include notable support from some of the webs largest innovators such as Google.com, Facebook.com, Craig Newmark (Founder of Craigslist.org), the W3C … [Read more...]
Human Quality Ratings and Guidelines Continue to Become Center of Debate
NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]
Alphabet Releases App to Prevent DNS Manipulation, Deter Online Censorship
NEW YORK, - Google’s Alphabet has released a new Android app called “Intra” which prevents “DNS manipulation”, a process used often by ISPs to redirect invalid domain name resolution to their own version of branded search results, usually accompanied by search engine ads – when used nefariously, it is also a tactic of hackers who steal and redirect users to phishing sites or to otherwise dupe them into downloading viruses and spyware. The app is made available by a company … [Read more...]
Two New Alternative URLs Hit Superhighway
NEW YORK, NY – If you’re looking around for a few good ways to confuse new prospective customers, you’ve got two new great opportunities to completely derail even your best marketing efforts; .LUXE and .PAGE new gTLDs have just worked their way into the mix. Minds + Machines, the company behind .LUXE domain names, which are intended to serve the Ethereum, blockchain and security industry, has released the .LUXE domain which opens for general availability on November 6, … [Read more...]
Google Trends: Past Five Years in Review
NEW YORK, NY - Google Trends is a tool provided by Google which allows you to review what words, phrases and terms are trending and measure their popularity based on what people are searching for on Google.com. Users can sort and review search history based on region, dates and time periods as well as view top lists within certain categories of content types. Below is a list of what keyword and keyword phrases were trending for the past five years from 2017 to 2013. These … [Read more...]
Will Google’s Instant Answers Threaten, Even Destroy, Search Giant’s Future
LONG ISLAND, NY – This is a theoretical opinion and is far from fact, but I thought about it today and I’m going to share it with my readers, as I ordinarily do here on this site, a place where my thoughts about the Internet, meet the Internet itself - and my ramblings are meant, not just to entertain, or act as some therapeutic outlet, but to help form options, influence discussion, create dialog and educate. Today, we will touch on something that is a growing problem for … [Read more...]
EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?
NEW YORK, NY – Our best friends at Google are quietly scheming behind the scenes to through yet another curve ball misconstrued as a benefit to all web users, especially us domain name owners, brokers, investors and enthusiasts. They’re always up to something neat aren’t they? According to Wired.com, Google has been working, at least since 2014, on replacing the Uniform Resource Locators (URLs) we use as web addresses with something a little less complicated. After all, … [Read more...]
Internet Isn’t for Sharing: More Disastrous EU Legislation Coming Down the Pike
ORLANDO, FL – The European Union has become a bigger threat to the Internet ‘as we know it’ then nearly anything I’ve seen in the past, including Net Neutrality. Even Internet inventor Tim Berners-Lee and Wikipedia founder Jimmy Wales say that the web could not have developed as it has if these new EU rules were in play 25 years ago. For instance, recently Europe created the GDPR (General Data Protection Regulation) which we all know has had wide reaching effects on the … [Read more...]
27 Ways to Increase Website Traffic in 2018
NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]