• Home
  • Domains
  • Internet & Tech
  • Security & Privacy
  • Google & Search
  • Editorial Praise
  • Contact

Strategic Revenue - Domain and Internet News

Internet news authored by John Colascione

Register Domain Names

  • Isn’t Print Dead?
  • Killer Acquisition
  • New gTLD Death
  • Online Censorship
  • Gullible Domainers
  • You’re A Loser
You are here: Home / Domain Names / Biggest Threat to .COM Dominance Is Google’s Involvement in New gTLDs

Biggest Threat to .COM Dominance Is Google’s Involvement in New gTLDs

March 1, 2019 By John Colascione 10 Comments

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***






NEW YORK – According to industry news website, DomainNameWire.com, Google’s launch of “.dev” domain names is off to a prosperous start with the zone file representing over 64,000 registrations just one day after it entered general availability. That’s amazing even for a bearish believer of nGTLDs.

I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd alternative dot names that people will just have to settle for. It’s still pretty unfortunate to have to resort to a secondary pick – alternative domain name, but it will happen eventually, it’s just going to take a really long time for it to become accepted, and maybe never “as good” but people will use them because they are there, and they will begin to notice other people using them.

Especially when Google is behind some of these new alternative URLs and it will benefit Google to do what they can to influence acceptance sooner rather than later.

Much of the Internet is driven by Google.

  • Think about it like this, the “nofollow” attribute; if not for Google, no one would have cared enough to begin using it (No one was afraid of Bing).
  • If not for Google’s warning of decreases in rankings, much fewer people would have rushed to secure their sites with SSLs, However, Google wanted a more secure web. (By January of 2017 Half the web was already encrypted)
  • If not for Google’s action against paid links, the Web Directory business will probably still be flourishing (but Google Killed It).
  • If not for Google’s mobile preferences, people probably wouldn’t even care about AMP (accelerated mobile pages) or be rushing to transform their sites into responsive sites.

It’s always about Google.

  • Look at how Google damaged the domain parking business by not ranking domains when parked (as well as killing CPCs).
  • Look at how Google devalued exact match domains with the EMD penalty (No longer a golden ticket to ride).

Our world follows Google. Google makes and breaks businesses. People do what Google Wants. When Google wants something, most webmasters, domainers and site owners, listen. So what does all of this mean?

Here are 42 more things that Google will want to eventually become main-stream.

Google Owned gTLDDate of Delegation 
.ads3/18/2015
.android11/7/2014
.app6/29/2015
.boo8/28/2014
.cal9/10/2014
.channel9/10/2014
.chrome9/10/2014
.dad8/28/2014
.day8/28/2014
.dclk1/21/2015
.dev12/16/2014
.docs12/16/2014
.drive6/18/2015
.eat 8/28/2014
.esq 8/27/2014
.fly9/10/2014
.foo4/16/2014
.gbiz8/25/2014
.gle9/9/2014
.gmail8/25/2014
.google 9/9/2014
.goog1/21/2015
.guge3/19/2015
.hangout1/21/2015
.here8/27/2014
.how8/15/2014
.ing8/28/2014
.map6/29/2017
.meme6/12/2014
.mov6/12/2014
.new6/12/2014
.nexus9/9/2014
.page3/12/2015
.phd6/29/2017
.play6/17/2015
.prod8/25/2014
.prof9/10/2014
.search6/29/2017
.rsvpn/a
.soy4/16/2014
.youtube8/27/2014
.zip9/10/2014

I’m sure Google would like to see these nGTLDs survive and flourish. They must have spent $100 million on this endeavor thus far; they spent $25 million just to secure .app domains. However, Google does know when to through in the towel if things don’t materialize, evidenced by this list of Google failures.

John Colascione 2024
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Domain Names Tagged With: .com, .dev, .google, Alternative, Alternatives, AMP (accelerated mobile pages) or be rushing to transform their sites into responsive sites. It’s always about Google. Look at how Google damaged the domain parking, Attribute, Bing, Business, Decrease Rankings, Devalued, Domain Name, Domain Names, Domainers, Dominance, EMD Penalty, Exact Match Domains, General Availability, gTLD, gTLDs, Internet, Links, Mobile, nGTLDs, NoFollow, Parked, Parked Domains, Ranking Domains, Registrations, Secondary Domain Name, Secure, Secure Web, Site Owners, SSLs, Web Directory, Webmasters, Website, Zone File

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***






Comments

  1. Dave Tyrer says

    March 2, 2019 at 2:26 am

    “I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd alternative dot names that people will just have to settle for.“

    That’s right! 99 percent of dotcoms were “Sold Out” years ago so the implacable laws of supply and demand forced aftermarket prices up and it became more and more difficult for a small business to find a satisfactory and affordable domain.

    Hence the world of more than 7 billion people desperately needed more good domain names. It is inevitable that acceptance and awareness will grow as names like Amazon.jobs are rolled out:

    Amazon.jobs

    To note, the domain AmazonJobs.com doesn’t even resolve, Amazon couldn’t even be bothered with that name. It’s almost like Jeff Bezos doesn’t want to offer you a job if you’re too dumb to not be able to navigate to Amazon.jobs.

    I’ve been aware of Amazon’s recruitment site for some months so the name now seems perfectly “normal” in my subconscious.

    Another example of the growing list of sites that give you an insight into the future is:

    Adobe.design

    How can anybody argue that this is not a great domain?

    If you regularly monitor ntldstats.com, you will see that many strings are growing steadily. It’s not like any single one will ever challenge dot Com, it’s just that there are so many darn hundreds of them.

    Reply
    • Snoopy says

      March 2, 2019 at 5:49 am

      No shortage of .com domain names. There will also be a shortage of valuable ones though. Ntlds do not solve that problem.

      Reply
    • John Colascione says

      March 2, 2019 at 10:53 am

      Although Amazon too is a Goliath, they have not had the influence on website promotion that Google has had for domainers, developers, website owners, those who contribute to what it done and what is used online. Amazon is more a consumer facing giant and will lead to additional branding of the URLs. Unfortunetly for .mobi – it died when having a separate site specifically for mobile, became useless with responsive design.

      Reply
      • Snoopy says

        March 2, 2019 at 5:33 pm

        Was a bad idea from the start, ditto for .app.

        All these Google extensions quickly fade. What happens in 2 years when the extension has 50 registrations a day and 42 deletes? Peak interest for .dev is right now.

        Reply
  2. Snoopy says

    March 2, 2019 at 5:47 am

    Google was also involved with .mobi, and how about their domain registrar, 1% market share after years. Weren’t they going to kill Godaddy? Long history of mediocrity in the domain space.

    Reply
    • Bartles says

      March 2, 2019 at 11:08 pm

      I gotta agree with Snoops on this one. Google has made many missteps before and their foray into gtlds is one of them. It is a cesspool that will bog them down and burn some clams. Bad idea from day #1. The new Gtlds all .suck. As crazy Uncle Joe Biden would say, they suck dot bigtime.

      I think that Google will realize their suckiness and quietly drop that aspect of the business.

      Reply
  3. Mike says

    March 3, 2019 at 12:16 pm

    I think the .dev will do amazing IMO,google has a plan.

    Reply
    • Snoopy says

      March 3, 2019 at 7:21 pm

      Yep, the plan is promote it for a week then forget about it.

      Reply
  4. Matt says

    March 4, 2019 at 12:44 am

    John thanks for the article and linking to it in the comments of my article:
    New Domain Extensions “Nail It!” – says Google
    http://www.developed.nyc/new-domain-extensions-nail-it-says-google/

    The expansion of the new domain extensions was never intended for domain investors. If you remove this element the proposition looks pretty attractive for individuals and businesses looking to register their perfect-fit domain name.

    It’ll take time but some of these new extensions are innovative (hsts preloading for security, sheet.new launching a new Google spreadsheet, etc.) and they make the web more colorful, creative, interesting and organized.

    Sure some registration numbers will be low, some registries may consolidate and worst case disappear (affecting websites) but I really question the “concern” that some people (usually .com investors) have for others using these new extensions.

    Reply
  5. Jean Guillon says

    March 4, 2019 at 8:51 am

    Interesting publication and I quite like the title (as a fan of the ICANN new gTLD program). Just for the note, QWANT is coming fast.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search This Site

by: John Colascione

John Colascione

Best Site for Things to Do While Visiting Florida
John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

#Indiana.com

GEO domain name

Follow Me

John Colascione Twitter

The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking…

USED CARS ENTERPRISE

auto buyers market
Auto Buyers Market – Shop Used Cars by Participating Dealers at autobuyersmarket.com

In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

Did DuckDuckGo Just Acquire Premium Domain “Duck.com” from Google?

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Websites and Domain Names to Become Insignificant within 20 Years or Less

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

Like These Headlines?

Enter your email address:

Delivered by FeedBurner

T.L.D. Brokerage

Domain Brokers

Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Aflac Hit by Sophisticated Cyberattack: What Victims, Businesses Need to Know

COLUMBUS, GA - Aflac Incorporated, a leading supplemental insurance provider, disclosed that its U.S. systems suffered a cyberattack on June 12, 2025, potentially exposing sensitive customer data. The … [Read More...]

Domaining blog recommended by Domaining.com

Copyright © 2010-2025 StrategicRevenue.com - Property of Internet Marketing Services Inc.   FeedBurner: RSS
By using this site you agree to our Terms of Service and Privacy Policy. If you do not agree, please exit the service.