WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly generous—far beyond what the current market would realistically support. It reminded me of a time, 10 to 15 years ago, when domains were often priced based on hypothetical potential rather than actual sales data or revenue performance. It seems like the prices are based more on … [Read more...]
Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name
WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]
Global Domain Name Industry Poised for Growth: Insights from Data Industry Leaders
WEST PALM BEACH, FL - The domain name industry is experiencing significant growth, with projections indicating a continued upward trajectory. According to the recently released Domain Names – Global Strategic Business Report 2025 by ResearchAndMarkets.com, the global market for domain names was estimated at 378.6 million registered domains in 2024 and is projected to reach 459.9 million by 2030, reflecting a compound annual growth rate (CAGR) of 3.3% . Regional Growth and … [Read more...]
The Evolving Landscape of Search, SEO, AI and the Role of Domains
WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]
2025 Digital Real Estate Surge: High-Value Domains Prove Worth With More Big Sales
WEST PALM BEACH, FL - The domain industry is experiencing a surge in high-value transactions, as highlighted in DN Journal's latest report titled "Sizzling Domain Sales Continue to Light Up The Charts With 8-Figure Blockbuster Leading the Way." April 2025 has proven to be a landmark month, with several significant sales reshaping the domain landscape. Among the notable transactions, Icon.com was acquired for $12 million, marking it as the sixth-largest publicly reported … [Read more...]
“A Domain Name Is Born” But Never Grew Up; Reserved at Birth, Forgotten by Time
WEST PALM BEACH, FL - Nearly two decades ago, my local newspaper at the time, Newsday, ran a front-page story in its Money & Careers section titled “A Domain Name Is Born.” The article spotlighted a fascinating emerging trend: forward-thinking parents reserving web addresses for their newborns - sometimes before the child was even born. I snapped a photo of the front cover back in 2007, struck by how the digital world was starting to influence even baby names. I grabbed … [Read more...]
Growth Of New Generic Top-Level Domains Impacting Traditional .COM and .NET
PALM BEACH, FL - The growth of new generic top-level domains (gTLDs) is reshaping the domain name industry, introducing a wave of innovation and diversification that challenges the long-standing dominance of traditional gTLDs like .COM and .NET. This transformation is not just technical but represents a fundamental shift in how businesses and individuals approach their digital identities. Expansion of the Domain Name System The introduction of new gTLDs stems from … [Read more...]
GoDaddy Consumer Survey Says “Your Domain Name Still Matters in 2025”
WEST PALM BEACH, FL - In the age of AI, social media, and voice search, you might think domain names have taken a back seat. But GoDaddy’s latest Consumer Pulse survey proves otherwise - and it’s a wake-up call for any business that wants to be taken seriously online. To celebrate the 40th birthday of the domain name, GoDaddy surveyed 1,500 U.S. consumers in March 2025 and uncovered what modern shoppers think about domains. Spoiler alert: your spelling, length, and even … [Read more...]
Shopify Snaps Up Pair of Country Code Top Level Domains for Over $500,000
OTTAWA, CA - Shopify Inc., Canada's leading technology company, has acquired the domain names Shop.ca and Shop.us from Toronto-based EMERGE Commerce Ltd. for approximately $500,000. These domains now redirect to Shopify's Shop App website, a marketplace designed as a "digital shopping assistant" that allows users to search for products and brands, make purchases, and track shipments. The original Shop.ca launched in 2011, positioning itself as "Canada’s largest online … [Read more...]
Expired Domains Used by Security Experts to Neutralize Abandoned Web Backdoors
BATH, UK - More than 4,000 web backdoors that had been abandoned but were still active with live malware were hijacked and their communication infrastructure sinkholed – a term used to describe the process of redirecting malicious traffic to a DNS sinkhole – after web security researchers registered numerous expired domains, preventing them from being used by hackers and cybercriminals. A backdoor is a covert method of bypassing normal authentication or encryption in a … [Read more...]
Annual Number of Domain Name Registrations Remains Flat at End of 2024
LOS ANGELES, CA - According to end-of-the-year roundups, the number of domain name registrations that took place during the course of 2024 remained essentially flat when compared to the year prior, indicating that growth within the industry has stagnated to a degree following the increased demand brought about by the COVID-19 pandemic. There were 362.3 million domain names registered at the end of the fourth quarter of 2024 according to the most recent Domain Name … [Read more...]
Domain Days Dubai Set To Take Place At Marriott Resort Palm Jumeirah, Nov 5-6
WEST ASIA - Domain Days Dubai 2024 is set to take place at the Marriott Resort Palm Jumeirah on November 5-6, 2024. This will be the second edition of the event, aimed at professionals in the domain, hosting, and digital asset sectors across the Middle East and Africa. The conference will feature 40 speakers, attracting around 200 attendees from over 100 companies. Key topics will include domain name management, auctions, and monetization strategies, with a special focus on … [Read more...]
Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains
PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]
Sensational Spelling: Variants on Generic Keyword Domains Growing in Popularity
WEST PALM BEACH, FL - At this point, the Internet has been around for a while, and there are countless number of domain names out there that have been snapped up for nearly every conceivable purpose. With that being said, an ever-growing number of legitimate brand name domains have been snapped up, giving rise to the growing popularity of alternate spellings of well known, generic, business-related keywords for domains, known as “sensational spelling.” Sensational spelling … [Read more...]
Thousands of “Sitting Duck” Domain Names Highjacked by Russian Cybercriminals
PALM BEACH, FL - A critical vulnerability within the Domain Name System (DNS) has been unearthed and exploited by dozens of cybercriminals and hackers originating from Russia to take over thousands of domain names, according to cybersecurity researchers from Infoblox and Eclypsium. An estimated 30,000 legitimate domains have been hijacked by the digital thieves since 2019, experts say, utilizing a technique known as “Sitting Ducks” that exploits weak DNS services. The … [Read more...]