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MOUNTAIN VIEW, CA – On Thursday, September 5, Google informed advertisers and users that they will be changing their Content Suitability policy, with new accounts being automatically opted out of serving ads on parked domains, beginning in October 2024.
A parked domain is a domain name has been registered, but is not currently connected to an online service such as a website or email hosting. Simply put, it is a domain that has been bought but is currently unused; instead, it is “parked” and awaiting potential future use.
The change was announced via an email that was sent to advertisers by the Google Ads Team, which reads as follows:
We’re making an important update to how Content Suitability works for Parked Domains in Google Ads.
Starting in October, new Google Ads accounts will be automatically opted out of serving ads on Parked Domains. This means your Search and PMax campaigns in new accounts won’t appear on Parked Domains by default.
If you’d like your ads to appear on Parked Domains, simply navigate to the Content Suitability settings within your new account and opt in.
As stated above, advertisers with Search and Performance Max campaigns will be required to manually opt-in to appear on parked domains; otherwise, come October, by default they will no longer appear.
Revenue derived from advertising on parked domains these days is nominal; however, there remains a segment of advertisers that still make a fair amount of money from Google’s parked pages ad feed, experts say. It is currently unknown how much of an impact this change by Google will have on the overall revenue made from parked domains.
It must be noted that this change, once it takes place, will only affect new advertising accounts; existing accounts on parked domains will be unaffected and will continue to display ads, unless they chose to opt out themselves.
About The Author: John Colascione is Chief Executive Officer of SEARCHEN NETWORKS®. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a how-to book called ”Mastering Your Website‘, and is a key player in several online businesses.
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