FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
Trump Campaign Cyber-Squats on Biden by Snapping Up Domain Name, Social Pages
PALM BEACH, FL – Presidential hopeful Joe Biden created a new outreach ad-campaign targeting specifically Latino voters called “Todos con Biden” (Everyone with Biden) and it appears his campaign team is just about as smart as he is; they forgot it should include an Internet presence. This opened the opportunity for the Trump Campaign, which they immediately did, to register not just the domain name, but to scoop-up corresponding social media pages with it. Cybersquatting, … [Read more...]
Donuts Acquisition of BudURL Makes Good Use of New Top Level Domain Names
NEW YORK, NY – Donuts Inc, the company behind hundreds of new domain name extensions has acquired a link shortening service formally known as BudURL, and rebranded it as BL.INK. The service had been around for ten years and was founded by Andy Meadows. The acquisition took place sometime in 2017 according to a company press release, yet Donuts had been operating it in “stealth mode” quietly building in key features which will enhance the services ability to customize URLs … [Read more...]
Digital Advertising Revenue Hits $19.6B in Q1 2017, Highest Q1 Earnings on Record
NEW YORK, NY – The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. Climbing 23 percent, or $3.7 billion, from the same period just a year ago, these earnings represent the second-highest quarter of all time, and follow on the heels the industry’s strongest … [Read more...]
Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!
If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]