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One Less Way to Monetize Your Domains As Chitika Network Plans Shut Down April 30th

April 18, 2019 By John Colascione Leave a Comment

WEST PALM BEACH – A popular alternative to Google Adsense has announced it will be shutting its virtual doors on April 30th 2019. Chitika, an online advertising network that grew quickly in popularity after hitting the market in 2004 is shutting down. On Wednesday, April 17, the company sent all publishers an email announcing the pending shut-down: After 15+ years in business and millions of publisher relationships, Chitika is hereby shutting down and closing its business. … [Read more...]

Ad Revenue Down? Here’s the Latest Things That Could Be Affecting Your Revenue

March 24, 2018 By John Colascione 8 Comments

NEW YORK – You might say that declining ad revenue is becoming a typical part of the business; if you feel like you are constantly trying to find new ways to build both revenue and traffic on your domains while increasing the number of channels and ad networks you rely on, you’re far from alone. Publisher revenues are being squeezed across the board, and while sometimes you might even feel that the more web traffic you build, the less it pays out – you’re probably correct in … [Read more...]

Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management

February 11, 2018 By John Colascione Leave a Comment

NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting. Now you can increase or … [Read more...]

Google Will Pay $22M in Class Action Involving Ads on Parked Domains

April 15, 2017 By John Colascione Leave a Comment

NEW YORK, NY – I received an email this morning alerting me that I may be a member of class action suit where Google Inc. will pay $22,500,000.00 in a class action settlement sometime after July 27th of this year. The case is named in the email notification as “In Re Google AdWords Litigation, No. 5:08-cv-03369-EJD” The suit alleged Google failed to disclose to millions of advertisers participating in Google’s AdWords program that it placed ads on sites without developed … [Read more...]

Throwback: Is Domain Parking Really Dead? If So, What Killed It? (Reprint: It’s That Good)

February 16, 2017 By John Colascione 2 Comments

NEW YORK - A lot has changed with Domain Parking Revenue as well as Google Ad Earnings over the last, say, decade. There has been such great change that it's sometimes difficult to articulate - in a nutshell, why things have changed so drastically and in how many different ways this change has come about. I don't think anyone would argue that these changes have and continue to fundamentally reshape the entire industry. Last evening, I came across an article by writer and … [Read more...]

Most Profitable Keywords for Google AdSense Publishers; Quick Summary on Words, Topics and Interests

September 18, 2016 By John Colascione

The Most Profitable Keywords for Google AdSense Publishers are based on what Google charges its pay-per-click advertisers based on the competition for ads within its Google AdWords program. Here is a quick summary of how the system works. Advertisers who participate in the AdWords Display Network bid money (paid by credit card) to run "Ads" on "Words" and topics for which they would like their advertisements to display around website content when and if that content … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

Well Holy Smokes: U.S. Internet Ad Revenues Hit Landmark $59.6 Billion in 2015; Record-Breaking Numbers

May 3, 2016 By John Colascione Leave a Comment

Q4 2015 Reached $17.4 Billion, Rising 23% Over Same Period in 2014; Mobile Advertising Climbs to $20.7 Billion in 2015, a 66% Upswing Year-Over-Year; Digital Video Increases 30% to $4.2 Billion NEW YORK, NY - U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released April 21, 2016 by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 20 percent … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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SEDO Weekly Sales List Includes Three Letter .Com Domain Sold at $117,500

WEST PALM BEACH, FL – The domain name “PLP.com” sold at $117,500 this week according to the latest SEDO.com weekly domain sales report. The purchase appears to be an upgrade for Cleveland, Ohio … [Read More...]

Google Moves for More Control of World’s News with Major Google Play Update

WEST PALM BEACH, FL – Something remarkably interesting has been happening behind the scenes which very few have noticed, however, one firm who has not missed the quickly changing landscape, is … [Read More...]

Amazingly Convincing Facebook Phishing Scam Takes Place on Facebook.com Itself

PALM BEACH, FL – I have been reviewing and writing about email phishing scams for years and I have seen a ton of them, from outright laughable in their easy discoverability to incredibly convincing, … [Read More...]

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