NEW YORK – Once in a while I come across a person, customer or prospect that doesn’t understand what website hosting is and why they might have to pay for it. They seem to feel that hosting is some unknown, unexplained add-on which seems confusing at best or a rip-off at worst. The particular people seem to think a website just 'exists' out there on the Inter-webs or are somehow part of the World Wide Web; they have trouble understanding what website hosting is and why … [Read more...]
Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less
NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]
An Open Letter to Rackspace Executives: Your Level of Service is Rapidly Declining
NEW YORK, NY – That’s it, I had to let them have it today. After many complaints over the phone with support techs that do seem to feel my pain and confirm my suspicions about staff changes and whatnot I wrote in a ticket today regarding my Rackspace experience and how I intend to take my business elsewhere if things do not change or I do not receive a much better price. I spend thousands with Rackspace every single month to host my sites and domains and the service is … [Read more...]
Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]