Next up in a new series of top 100 development potential domains lists is the .club domain. In comparison to top 100 LLL .com Liquid Domains, top 100 .net, and top 100 .org, I wanted to take a look at some gTLDs to see what buyers are actually doing with them and .club comes to mind first. The team at .club has done a fantastic job in marketing their new gTLD and it will be interesting to see. Sales figures are one thing when valuing domains, but actual development shows true intent to use; its easy to purchase a domain, its something entirely different to make something of it. Let’s see where .club is in the market.
Since the year 2014 when .club became available (available to the general public on May 7, 2014) $994,713.00 in domain sales has been attributed (reported) to premium .club domains. Out of the top 100, a whopping 80% are parked, redirect or just do not resolve at all. 20% are developed with about half of them very simple websites, one pagers in a lot of cases, which are very simple and easy to create (such as cool.club, vehicle.club, gear.club, mobi.club – I don’t know if I would call this actual use). One of the nicest sites (in my opinion) is soap.club, great looking retail site with true purpose.
Surprisingly, this list below actually near-identically ties .net domains in buyer development (which is very impressive – .net has been around for over 30 years – to come even close is amazing). I did however notice one major difference between .club domains and .net though – many more .club domains just fail DNS instead of being parked or monetized, so this leads me to believe that the majority of .club owners are not expecting any traffic on their names and it is not even worth parking them.
| Domain | Amount | Year | Industry/Use |
| wine.club | $140,000.00 | 2015 | PARKED |
| c.club | $50,000.00 | 2015 | PARKED |
| vip.club | $40,000.00 | 2015 | DNS Failure |
| s.club | $37,984.00 | 2016 | DNS Failure |
| lending.club | $25,000.00 | 2016 | DNS Failure |
| startup.club | $22,500.00 | 2016 | Developed: Event |
| eat.club | $20,000.00 | 2014 | Developed: Food |
| the.club | $19,000.00 | 2015 | REDIRECT |
| english.club | $17,500.00 | 2014 | REDIRECT |
| f.club | $15,455.00 | 2016 | DNS Failure |
| mj.club | $15,000.00 | 2015 | PARKED |
| chinese.club | $13,750.00 | 2014 | DNS Failure |
| toys.club | $12,500.00 | 2014 | PARKED |
| meet.club | $12,500.00 | 2014 | DNS Failure |
| night.club | $12,000.00 | 2016 | PARKED |
| fan.club | $10,016.00 | 2015 | DNS Failure |
| ganja.club | $10,000.00 | 2016 | REDIRECT |
| pot.club | $10,000.00 | 2016 | PARKED |
| strip.club | $10,000.00 | 2016 | PARKED |
| joy.club | $10,000.00 | 2014 | REDIRECT |
| talk.club | $10,000.00 | 2014 | DNS Failure |
| russia.club | $10,000.00 | 2014 | DNS Failure |
| black.club | $10,000.00 | 2014 | DNS Failure |
| i.club | $9,999.00 | 2016 | PARKED |
| pc.club | $9,750.00 | 2015 | PARKED |
| athletic.club | $9,000.00 | 2016 | PARKED |
| k8.club | $8,760.00 | 2017 | PARKED |
| vegetarian.club | $8,500.00 | 2017 | PARKED |
| diamonds.club | $8,248.00 | 2016 | Developed: Agency |
| penguin.club | $8,000.00 | 2014 | DNS Failure |
| havana.club | $8,000.00 | 2014 | REDIRECT |
| tt.club | $7,788.00 | 2016 | DNS Failure |
| ly.club | $7,751.00 | 2015 | REDIRECT |
| opera.club | $7,500.00 | 2016 | DNS Failure |
| entrepreneur.club | $7,500.00 | 2015 | PARKED |
| onlinecasino.club | $7,500.00 | 2014 | PARKED |
| racing.club | $7,500.00 | 2014 | Developed: Motorsports |
| world.club | $7,500.00 | 2014 | PARKED |
| hot.club | $7,500.00 | 2014 | PARKED |
| dj.club | $7,200.00 | 2016 | PARKED |
| trump.club | $7,098.00 | 2017 | PARKED |
| super.club | $7,095.00 | 2015 | PARKED |
| green.club | $7,000.00 | 2016 | Developed: Financial |
| sea.club | $7,000.00 | 2015 | PARKED |
| bettling.club | $7,000.00 | 2015 | DNS Failure |
| energy.club | $7,000.00 | 2015 | PARKED |
| zq.club | $6,600.00 | 2015 | DNS Failure |
| 18.club | $6,355.00 | 2016 | DNS Failure |
| diy.club | $6,334.00 | 2016 | DNS Failure |
| bj.club | $6,150.00 | 2016 | DNS Failure |
| qc.club | $6,050.00 | 2015 | PARKED |
| zj.club | $6,001.00 | 2015 | DNS Failure |
| mama.club | $6,000.00 | 2016 | DNS Failure |
| juegos.club | $6,000.00 | 2015 | PARKED |
| qb.club | $5,899.00 | 2016 | DNS Failure |
| case.club | $5,760.00 | 2015 | Developed: Gameplay |
| 97.club | $5,758.00 | 2016 | DNS Failure |
| 555.club | $5,755.00 | 2015 | PARKED |
| ds.club | $5,751.00 | 2015 | DNS Failure |
| js.club | $5,750.00 | 2015 | PARKED |
| gear.club | $5,692.00 | 2016 | Developed: Gameplay |
| tokyo.club | $5,692.00 | 2016 | DNS Failure |
| co.club | $5,655.00 | 2016 | DNS Failure |
| mobi.club | $5,600.00 | 2015 | Developed: Telecom |
| eldebate.club | $5,500.00 | 2016 | DNS Failure |
| flyers.club | $5,500.00 | 2016 | Developed: Aviation |
| pk.club | $5,500.00 | 2015 | PARKED |
| glass.club | $5,425.00 | 2016 | DNS Failure |
| liars.club | $5,358.00 | 2015 | DNS Failure |
| 111.club | $5,320.00 | 2015 | PARKED |
| smile.club | $5,017.00 | 2016 | DNS Failure |
| luxury.club | $5,000.00 | 2017 | PARKED |
| boss.club | $5,000.00 | 2016 | DNS Failure |
| bbb.club | $5,000.00 | 2016 | DNS Failure |
| cub.club | $5,000.00 | 2016 | Developed: Business |
| craft.club | $5,000.00 | 2016 | PARKED |
| babes.club | $5,000.00 | 2016 | PARKED |
| alpine.club | $5,000.00 | 2016 | DNS Failure |
| traffic.club | $5,000.00 | 2015 | Developed: Advertising |
| diesel.club | $5,000.00 | 2015 | Developed: Social Network |
| tour.club | $5,000.00 | 2015 | Developed: Advertising |
| cool.club | $5,000.00 | 2015 | Developed: Copyrighters |
| soho.club | $5,000.00 | 2015 | DNS Failure |
| backstage.club | $5,000.00 | 2015 | Developed: Tickets |
| tuna.club | $5,000.00 | 2015 | DNS Failure |
| drivers.club | $5,000.00 | 2015 | Developed: Storage |
| forex.club | $5,000.00 | 2015 | REDIRECT |
| vehicle.club | $5,000.00 | 2015 | Developed: Utility |
| italian.club | $5,000.00 | 2015 | PARKED |
| soap.club | $5,000.00 | 2015 | Developed: Retail |
| lingerie.club | $5,000.00 | 2015 | PARKED |
| seo.club | $4,999.00 | 2016 | PARKED |
| go.club | $4,815.00 | 2016 | DNS Failure |
| refresh.club | $4,750.00 | 2015 | DNS Failure |
| tip.club | $4,560.00 | 2016 | Developed: Gameplay |
| hosting.club | $4,503.00 | 2016 | DNS Failure |
| next.club | $4,500.00 | 2014 | REDIRECT |
| sexcam.club | $4,385.00 | 2015 | Developed: Adult |
| squeeze.club | $4,385.00 | 2015 | PARKED |
Based on this list above it appears that the majority (80%) of .club owners or investors who have purchased the top 100 most valuable .club domains feel it is not worth building on them with many leaving them Parked, Redirected, or Failing DNS.
I personally own just one single .club domain (nightclubs.club) and I registered it for free at GoDaddy with the business card coupon that the .Club team were giving out at The Domain Conference. Based on this list of sales I ‘should‘ be able sell nightclubs.club for somewhere in the area of $5,000.00 or more anytime now so let me know who wants it first 🙂 – oh, and it’s developed (simple one pager – you can tell how much work I put into it).
Great research John.
This is a great series, John. Strongly suggest that you expand it out to other extensions, then update your findings every 3-6 months…to keep track of how things change.
The one category that I think (?) a lot of domain investors would be interested in you covering in similar fashion are the Top-100 numeric dot-coms [recognizing, of course, that many of the sales were private, and the amounts paid, therefore, are not known].
I agree, you should do other extensions John.
Thanks for taking the time to do this research, John. It is pretty interesting, including the .net comparison. We have over 100,000 developed websites, the bulk of which are not premium names, but there are some great developed premium names too that were not on your list including Coffee.club, Betting.club, Chaos.club, Activity.club (and we love Soap.club too – their soaps are great!) Of course, premium names bought as an investment would not necessarily be developed or parked. We are very happy with the real usage of .CLUB domains and you can see some more great examples of live .CLUB sites (premium and standard names) at http://www.get.club/livesites/ Thanks again for taking the time to do this research.
– Jeff (.CLUB)
Fantastic list Jeff. As noted in the article you and your team have done an exceptional job with marketing your gtld, something other gltd holders should take note of and model themselves off of. Also a good example of not spreading yourself too thin with too many names. You just need one great one to make a hit. Better than having 15 to 20 which spread your efforts and marketing dollars too broadly. And that is the best ‘who-using’ .whatever list I’ve seen thus far, another tremendous accomplishment.
Thanks, John! We appreciate the kind words. Even one string is a lot of work and the .CLUB team is very focused on building our brand. Thanks again!