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You are here: Home / Archives for Development

You Really Can Make A Logo In 3 Minutes With Founder Richard Lau’s Logo.com

June 10, 2020 By John Colascione Leave a Comment

PALM BEACH, FL - Richard Lau, it’s a name many in the domain industry will be familiar with, as he was a Co-Founder of NamesCon, the domain industries “main event” so to speak, now owned by GoDaddy.com through its acquisition of  World Hosting Days. Richard is also known for his long-term support of WaterSchool, a global nonprofit organization bringing clean and safe drinking water to people in developing countries. It was a staple at NamesCon events – at least that is where … [Read more...]

How Much Does It Cost to Build A Mobile App For My Website? Do I “Need” One?

November 2, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - One of the biggest misconceptions when it comes to building and maintaining your own mobile app is that the development phase is a set-it and forget it endeavor; it is never over. How Much Does It Cost? The cost to maintain a custom app can be steep ($10k-$100k) and each time IOS and Android release an update, most apps will need to have their code modified for the new version so developers must be within reach or on-board continually. This … [Read more...]

Hallmark Continues to ‘Cash-In’ On Premium Holiday Web Name “Easter.com”, Or Does It?

April 21, 2019 By John Colascione 2 Comments

WEST PALM BEACH – Originally registered in 1998, the domain name “Easter.com” redirects visitors to the Hallmark.com website where conveniently Easter cards and gifts are highlighted. This is a good use of a premium domain name, outside of development of course. Hallmark has owned this domain name since at least 2010 when it was highlighted by Domain Name Wire. Out of curiosity, I decided to visit it this morning to see what’s there. A good question to ask, if even … [Read more...]

Near $200,000 Missing from “Ordinary” Domain Sales Market, So Far This Year

March 3, 2019 By John Colascione 4 Comments

NEW YORK – There is an old saying “Follow the Money”, popularized by the 1976 drama-documentary motion picture “All the President's Men” which was about the Watergate scandal (I’ve yet to see the movie, but plan to). However, in this case, I prefer not to follow the money, because it looks like it's disappearing into a region of space-time; one exhibiting strong gravitational effects that nothing - not even particles and electromagnetic radiation such as light can escape … [Read more...]

Solution for Domainers Who Develop, Have Traffic, Experiencing Revenue Declines

June 19, 2018 By John Colascione Leave a Comment

NEW YORK, NY - Anyone who develops website properties can tell you that the best website business you can possibly have is one that isn’t completely dependent on search engines and has a true following. However, there are two factors at play here; one, being, if your site is only receiving traffic from search engines, Google in particular can put a very real-hurtin’ on you in a minute; the other, point two, is that if your site doesn’t have direct advertiser relationships … [Read more...]

gTLD Madness: Five Years Later and Where Are We Now? T.R.A.F.F.I.C. Panel Debate

June 8, 2018 By John Colascione 4 Comments

NEW YORK - By the time I started visiting domain conferences in person, unfortunately, what I feel was the greatest domain conference of all time, Howard Neu and Rick Schwartz’s T.R.A.F.F.I.C., had seen its last days. I wish it weren’t so. I think the T.R.A.F.F.I.C. conferences were the best respected domain conferences in history; I can only wish that Howard and Rick, for whatever reason, will team up again and bring it back one day, because everything else, in my opinion, … [Read more...]

How to Become a ‘Rockstar Domainer’ by Developing Your Own Domain Assets

February 10, 2018 By John Colascione 3 Comments

NEW YORK – Unless you have been living in a cave for the last few years, you’ve caught wind that parking your domain names is potentially the worst thing you can do to monetize them. Today, you need to DEVELOP your domain names into real web services to earn realistic profits from them, but development is not always easy, especially if you do not know how to do any of it yourself, as it can be VERY EXPENSIVE. Development involves an ‘idea’, planning, design, development, … [Read more...]

Watching Businesses “Begin” with Google

December 19, 2017 By John Colascione Leave a Comment

It’s not always about the money, some entrepreneurs might tell you… It’s about the thrill of making ‘Something’ out of ‘Nothing’.   Cars Digital Inc. - Dealer Lead Generation & Automotive Advertising https://www.carsdigital.com/ Cars Digital Inc. is an automotive subsidiary company of Long Island Media Inc., a certified CDK Global Partner, registered BBB Company and Google Certified Agency. The mission of Cars Digital is to develop proprietary tools and … [Read more...]

Cars Digital Inc. Moves into Manhattan with ManhattanUsedCars.com

December 2, 2017 By John Colascione Leave a Comment

Digital ad agency announces acquisition and launch of regional shopping portals to cement digital footprint in surrounding Tri State area. NEW YORK - Today, Cars Digital Inc., has announced the acquisition, development and launch of ManhattanUsedCars.com, a localized vehicle shopping portal which will build a foundation for the company in its neighboring communities, Manhattan. The company owns and operates Long Island and NYC related automotive sites such as its … [Read more...]

Long Island Media Inc., with New Subsidiary Cars Digital Inc., Announce Acquisition, Development of ConnecticutUsedCars.com

November 10, 2017 By John Colascione Leave a Comment

EDITORS NOTE: THIS IS A REPUBLICATION OF A NEWS RELEASE BY LONG ISLAND MEDIA INC. AND CARS DIGITAL INC. ORIGINALLY PUBLISHED TODAY, 11/10/2017. NEW YORK, NY - Today, Long Island Media Inc., with its new subsidiary Cars Digital Inc., has announced the acquisition, development and launch of ConnecticutUsedCars.com, a localized vehicle shopping portal which will build a foundation for the company in its neighboring state, Connecticut. The company owns and operates Long … [Read more...]

List of 424 New gTLD Domain Names Which Changed Hands This Year (NameBio)

September 14, 2017 By John Colascione 4 Comments

NEW YORK, NY - I hate to sound like I am complaining, because no-one asked me to look into this, but I am pretty confident I just inspected the longest list of broken, junk, parked, meaningless web sites I've seen in a single sitting. Long, grueling, and very unrewarding we'll call it - as I've learned not much more than I already suspected before, which is that most of these new gTLD domains seem like hypothetical, wishful-thinking lotto tickets that will likely be bets (or … [Read more...]

208 Online Tools to Run Your Domain, Development and Online Business

August 10, 2017 By John Colascione 1 Comment

NEW YORK, NY – There are a lot of tools out there which make running your online business more efficient, reliable, secure and productive. Listed below are some of the services I use or have used in the past. They are all great services and are the ones I use currently, or have used in the past (My collection of goodies). This list was updated on 2/21/2022. If I have used an online tool and it makes my work easier, it's here. Domain Names (33) Godaddy.com (Domain … [Read more...]

Best Thing Domain Owner, Investor Can Learn Is “Website Development”

June 26, 2017 By John Colascione Leave a Comment

NEW YORK, NY - There are a lot of good courses and books out there that will teach you how to buy, sell and/or choose the right domain names to invest in, or how to choose names which have great resale value or those domain names which will stand the test of time, as far as valuation, but one of the greatest things a domain investor or enthusiast can learn is domain name development. The ability to build your own domain name into a full-fledged website could very well be … [Read more...]

Sedo Announces Management Change: Matthias Meyer-Schönherr Appointed CSO

June 8, 2017 By John Colascione Leave a Comment

GERMANY - June 8, 2017 – Sedo, the world’s largest domain marketplace and monetization provider is pleased to announce a shift within the Sedo management team. The role of Chief Sales Officer (CSO) Global has been assumed by Sedo and industry veteran, Matthias Meyer-Schönherr. Dima Beitzke, will be stepping down to pursue a new opportunity outside of the domain industry. The management of both the North American and International sales teams will continue from Sedo’s … [Read more...]

80% of Top 100 Highest .club Domain Buyers Leave Parked, Redirected, or Failing DNS

March 13, 2017 By John Colascione 6 Comments

Next up in a new series of top 100 development potential domains lists is the .club domain. In comparison to top 100 LLL .com Liquid Domains,  top 100 .net, and top 100 .org, I wanted to take a look at some gTLDs to see what buyers are actually doing with them and .club comes to mind first. The team at .club has done a fantastic job in marketing their new gTLD and it will be interesting to see. Sales figures are one thing when valuing domains, but actual development shows … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually … [Read More...]

GOOG To Follow FB With Restrictions On Housing, Employment, and Credit Ads

WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement … [Read More...]

Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually … [Read More...]

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