Looking at the top 100 (reported) highest priced .net domain name sales of all time it is pretty clear to see that the majority of them are not even being used; what a shame. The list below ($8.8 million dollars in domain sales) illustrates how the majority of people buying .net domains over the years are either investors or those who feel that these premium .net domains are not worth building a foundation on.
The great majority of these .net domains either redirect, are parked or do not resolve at all; not a good sign if you have been building a portfolio of .net domains. Even many of them that are at least developed, look to be sitting waiting to be completed or launched, such as DIY.net (launching soon – since 2015). Out of the entire list, just 30 are developed – and about 10 of those look like total spam/garbage content sites.
There is only a handful of domain names below that appear to have somewhat solid businesses built on them, or at least otherwise appear that people might actually use the sites on a continual basis; such as mobile.net, bike.net, lottery.net, bingo.net and coffee.net. We could be talking about a measly 5-10% of actual realistic use here with these domains.
About 20% of these .net domains are in active use; 80% are parked, redirect or just do not resolve at all.
|houses.net||$75,000.00||2007||Developed: Real Estate|
|bike.net||$60,000.00||2013||Developed: Social Network|
This does not look positive at all for the one of the oldest, most established and most popular gTLDs of all time. What a disaster for .net. But some are still trading with many of these transactions above taking place in 2015 and 2016 such as recovery.net for $200,000.00 – so there is still some level of desire out there for these .net domain names.
Now compare this list to last weeks list of “Liquid Domains” sales records – those who have purchased short three letter .com domain names; complete reversal with most domains actively in use.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
Nice research John, still believe .net domains are a much better gtld to build on.
Compared to new domain extensions.
Glad to see the .net I sold ranks Top 20 Highest .net Domain Sales of All Time and it’s fully developed 🙂
Thanks for compiling this research, John.
It is enlightening – but puzzling – to see the lack of use of the dot-nets, a great extension. But I’ve also noticed the same pattern over the years with dot-com.
You’ll read about some huge sale that happened; but then when you try going to the site 6-months to a year later, you either see nothing at all, an amateur landing page, or some such garbage.
Other than using a good name for forwarding purposes, it seems like the other rationale for large purchases may be for purely defensive reasons (e.g., http://www.domainsuccess.com/spending-35m-on-a-domain-name/ ), which is just as good a reason as any.
It’s hard to say whether buyers are just ridiculously cheap – and lack innovation, and a plan (as evidenced by the lack of quality sites built atop premium names) -, or whether we really are in the beginning of the first inning (still), in terms of the history of the Web. There are over one billion websites, but almost all the traffic goes to a handful of them (see http://www.visualcapitalist.com/100-websites-rule-internet/ ).
A lot of people will take that to mean that the game is over, and that any niche or start-up site is doomed. But, using a quality name can help anyone divert some of that traffic. And that’s what should give domainers hope for the long-term value of their holdings.
If only end-users could see the value that we see, prices would skyrocket. And I’m convinced that this ‘gap’ in understanding is entirely the fault of registries, which don’t spend enough time and money on educating the public…or they don’t launch effective campaigns.
John Colascione says
I am currently putting together a similar list for the ,org extension and holy smokes does it appear to be a different story., As more and more people move online, this will build and act as its own awareness campaign and having a great name will become common sense, even without registry participating in education. The only question will be, which extension do these new players opt-into. Either way, I too expected to see more end-users with active sites, but as you can see, this is not the case.,
That’ll be interesting to see, for sure, John. Intuitively, it makes sense that the dot-org buyers – probably non-profits/charities, etc. – would put their names to use.
I agree with you that new sites will generate more awareness, which will ultimately lead to more competition for great names.
As far as ‘which extension’ will be selected, dot-com/net/org have the 25 year head start(s), but others will also capture demand. Once a great dot-com is off the market (usually, forever), then the dot-net is gone, it’s just a question of which one works best for the specific site/concept.
I definitely predict that, over time, there will be unforeseen extension winners – no different than in the financial markets. And the big money is always made on placing contrarian bets.
Doesn’t surprise me at all.
Most non-internet and tech savvy people I know own a few .com domains and a .org domain name. It is usually the first choice over a .net and people seem to prefer it.